The internet began as a web of text documents. However, with advanced technology, the presence of pictures, videos, and audios is prevalent on the internet. The marketing strategy changed with the next trend.
Today, large and small businesses use animated business videos to promote their goods and services. As a result, the return on investment is high. Animated videos are a cheap marketing tool because they are easy to produce.
What are the advantages of animated video content for a website?
- Words can’t express better
- Attract site visitors’ attention
- Mobile friendly
- Fulfill Google criteria
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Words can’t express better
We understand images better than words. A video is more entertaining than a text. People prefer watching videos to reading text because it is more entertaining.
People watch videos rather than read text on your website, demonstrating the apparent importance of videos. Videos can explain much better than words alone. That is why video marketing is so popular today.
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Attract site visitors’ attention
Humans are known to be drawn to visuals, and this could be one of the best ways to attract visitors to your site.
It is said that a business begins when it can hold a customer’s attention on a website.
Animated video content can attract and retain users longer than non-video content.
If you give them something interesting, they will stay on your site longer and perform the actions you expect.
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Mobile friendly
Impressing website visitors with text is no longer effective.
People no longer access websites via desktop computers. People nowadays prefer to access websites via smartphone and do not have time to read the entire content when doing so. It’s too much to read on a phone. Most users leave the site because they didn’t find anything interesting or relevant.
Using video content allows the user to stay longer, whether on a mobile phone or a desktop.
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Fulfill Google criteria
Complying with Google’s requirements and comprehending its algorithm is critical for improved performance in the online world.
It’s not easy to please Google and provide what it wants, but if you succeed in presenting the appropriate content that Google expects from a user, you’re almost there. Once Google begins to rank you at the top, your customer will automatically contact you.
Therefore, how can video content please Google?
Google adores the site’s video content rather than just text. Videos, according to the search engine, are the best way to educate and entertain people, so those sites with video content rank higher.
When a related search query is entered, video-rich sites rank higher than non-video-rich sites.