Today, social media is vital. It is an internet user’s second home. Every business should be active on social media and use the best social media marketing strategies.
Instagram is another popular social media site that has become a part of everyday life for internet users. Instagram’s marketing strategy has helped many businesses grow and achieve their goals. Its dynamic changes with time and technology, so it is vital to keep up.
It has over 1 billion monthly active users.
This blog will discuss how to build a successful Instagram marketing strategy in 2022.
Here are the top 7 steps to achieving your Instagram goals in 2022.
- Instagram content calendar
- Encourage engagement on Instagram
- Optimization of the Instagram bio
- Using hashtags
- Instagram IGTV usage
- Answer DMs and comments
- Advertising on Instagram can help you reach more people
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Instagram content calendar
Create a content calendar for your Instagram page for systematic sharing. It is a crucial step to consistently publish content on Instagram to maximize output.
Listed on your Instagram content calendar are the main topic, hashtags, a suitable caption, a unique graphic or video link, and the date and time of publication To maintain a disciplined performance, plan your content at least two weeks ahead of time.
Use videos, text graphics, quotes, memes, infographics, images, and more to keep your audience engaged.
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Encourage engagement on Instagram
An Instagram story is a short video or photo with GIFs, links, and text that your followers can see within 24 hours.
Instagram users can post stories that have the highest engagement rate of all social media platforms.
It is a powerful tool that allows brands to connect and engage with their audience in seconds.
Storytelling on Instagram is a great way to promote content and engage with your followers. For example, you can share a sneak peek of your latest Instagram post or a recent page announcement.
Using the ‘Ask Me Anything’ feature on Instagram stories can make them more engaging.
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Optimization of the Instagram bio
Instagram provides a small area to introduce your Instagram account, known as the Instagram Bio. Instagram bio is a short section where you can share information about your brand and the content you post on Instagram.
This section usually includes your brand name, products and services, profile information, contact information, and even a link to your website.
Instagram bio is the first thing a user sees when they visit your profile. Create a bio that is both informative and engaging.
Share a brief description of your brand. You can use one or two lines with interesting emoticons to enhance your content. Another great idea is hashtags.
You can also use a tracking link to track your Instagram traffic.
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Using hashtags
Instagram’s hashtag game is strong. Instagram’s ‘discover’ tab allows contact search using hashtags. Instagram uses hashtags to suggest content to users and discover profiles based on interests. Like Instagram profiles, users can follow these hashtags and see their content in their followers’ feeds.
Researchers found that posts with hashtags get 12.6 percent more engagement than posts without them. That’s why using proper hashtags is critical for business profiles on Instagram.
As competition grows, hashtags become more proficient. Instagram allows up to 30 hashtags per caption. It is beneficial to use all relevant hashtags for your business; you must have an Instagram strategy.
Experts recommend using 11 hashtags per post. Avoid overused hashtags. Compose your hashtag strategy with a mix of industrial, self-made, popular, and low search volume hashtags.
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Instagram IGTV usage
Instagram’s IGTV is a video application that is integrated into the Instagram app. The app allows users to share videos from 15 seconds to 10 minutes.
Brands can use IGTV to promote or host video content that exceeds Instagram’s limits.
Video content is known to be more appealing to users than images. So, make the most of IGTV.
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Answer DMs and comments
The key to an interactive community is communication. Direct messages are the best way to connect with your fans.
Please turn on your dear ones and receive notifications from all users.
Responding to all messages and comments is required to follow up on leads. Create a script to follow up with prospects and liaise with them.
As well as collecting email addresses for sending customized emails when needed. Set up a custom response in your profile to automatically reply to your followers.
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Advertising on Instagram can help you reach more people
Similar to other advertising platforms, Instagram ads offers Instagram ads list, advertising solutions for targeted ad campaigns.
Instagram’s 25 million active users have made organic engagement competitive. So it is always beneficial to use Instagram ads to increase followers, engagement, lead flow, and conversion.
Instagram’s standard cost-per-click is $0.70-$0.80, but it can vary depending on the ad demand. You can use the Facebook ads manager to create Instagram ads.