Email newsletters serve both businesses and consumers. Why? Email newsletters allow businesses to communicate with a targeted audience.
10 Newsletter Content Ideas
Here are 10 must-have email newsletter ideas.
- Positive articles regarding your firm
- Business changes that impresses customers
- A company milestone
- Recent honors or awards
- A list of available jobs
- Monthly business recap
- Inside your company’s operations
- The CEO’s message
- History of your company
- Dates to remember
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Positive articles regarding your firm
Keeping subscribers informed about your organization is always a good idea, and email newsletters are a great method to do it. If your CEO is on the front page of the New York Times, tell your newsletter subscribers!
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Business changes that impresses customers
Will you use a subscription model? Raise your prices? Considering a purchase or partnership? Transparency and excellent business ethics necessitate sharing business changes with customers.
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A company milestone
Your email list wants to share in your achievement, so why not reward yourself every now and then? If it’s your company’s “birthday” or ten-year anniversary, you can create email content to celebrate.
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Recent honors or awards
Sharing your wins might often resemble winning accolades. Say your website received a Webby or your production company’s film was a Vimeo Staff Pick. Tell your subscribers!
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A list of available jobs
If you’re hiring, your email newsletter may provide unexpected qualified candidates. Like employment sites like Linkedin, email can be used to distribute B2B announcements.
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Monthly business recap
An email to your whole internal list is a terrific approach to prove continuous value to your board, shareholders, and staff. Profits, noteworthy wins, and more can be highlighted.
Your email may appear different for a public monthly recap. Instead, rehash your best-selling products or provide your most popular content.
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Inside your company’s operations
Many techniques exist to show BTS content in your email newsletter. Behind-the-scenes photos from corporate events like happy hours, or video montages of coworkers talking about their favorite part of working together.
Incorporate a blog post detailing your company’s beliefs into the newsletter. Subscribers will appreciate a behind-the-scenes look.
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The CEO’s message
A CEO message or letter can be a strong email newsletter tool. Consider how American Airlines CEO Doug Parker communicates the company’s COVID-19-related changes and improvements.
This movie shows how a personalized video from a CEO may be soothing in times of hardship.
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History of your company
This is a typical email structure for building your brand and spreading its mythos. You can take your email subscribers through your company’s early days, success, and contemporary scenario.
It helps your email audience visualize your next big win. This newsletter idea can also be used to ask your readers to assist you climb the success ladder.
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Dates to remember
Who cares? It doesn’t matter what industry you’re in. There will always be dates that your email subscribers need to know, like freshmen orientation or a campaign deadline.
Conclusion
These 10 email newsletter ideas can help you improve your email newsletter game. Remember that your readers signed up for these emails and expect to hear from you regularly. Don’t overwhelm them with information, but deliver it regularly.