You can save money and time by reusing the content you already have in your library. This content can be easily repurposed into a variety of media formats, depending on your preferences: blog posts, videos, infographics, checklists, social network postings, etc. Let’s take a look at some of the benefits attached to this.
- Repurposing B2B content has the following benefits:
- Smart Use of Marketing Resources
- Broadening the Scope of the Content
- Customers’ journeys are guided
- Supporting your SEO
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Smart Use of Marketing Resources
Content you create should support numerous forms, buyers, and distribution channels without forcing you to return to the strategy table time and again. Creating several e-books for each member of the purchasing committee may not be feasible, but it is still possible to create various e-books that address the specific concerns of each member of the committee.
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Broadening the Scope of the Content
More and more business-to-business buyers are getting their information from a variety of sources and in formats they like. Of those who participated in the Content Preference Survey this year, 40% said they had done so in the year before. You may create content in whichever format your audience prefers using repurposing.
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Reiterating the most important points
It’s a good idea to use repetition as a marketing strategy. It is possible to communicate buyer-focused subjects in a fresh way by reiterating the same concepts in a variety of formats and channels.
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Customers’ journeys are guided
Customers that have already identified a business need may find additional useful information in the last phases of the buyer’s journey. A checklist or case study may be found in these larger assets that help purchasers in the final phases of the purchasing process..
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Supporting your SEO
Having a variety of content types on your website, such as a library of videos, blog entries, and infographics tells search engines that your website is a trustworthy source of information on a particular topic or industry.