A website visit or contact from a potential customer is good, but it’s useless if you don’t use lead conversion best practices to turn those visitors into paying customers. In other words, what is the process of converting a lead? In order to turn prospects into customers and customers into leads, a business must do everything in its power to make this happen. Here’s 10 crucial lead conversion words that every local business should be aware of.
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Lead Source:
This is the method by which a potential customer contacted your company; it could be either online or offline. In addition to traditional media such as print, radio and television, search engine optimization (SEO), search advertising, social media and local directories. All leads must be traced back to their source in order to calculate the true return on investment of any marketing strategy.
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Lead Tracking:
This necessitates compiling comprehensive dossiers on each and every generic suspect. Lead source, name and contact information are all included, along with the date, time, and call recording device. A combination of both, such as lead management software or by hand. As a result of lead monitoring, you are able to see what is working and what isn’t, and this information can be used to improve your lead nurturing strategy.
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Active Lead:
Active leads are those who have shown a strong desire to purchase and are in the final stages of the sales process. Focus your sales efforts immediately on these prospects.As a general rule, active leads contact a number of companies to inquire about pricing and availability. Make certain that you and your team give your active leads the attention they require.
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Lead Contact:
As soon as a potential customer reaches out to your company, you designate them as a lead. This indicates a desire to purchase a relevant product or service from an organization like yours. In the process of converting leads, the identification of lead contacts is essential. In general, because it helps you make better use of your available time, energy, and resources. Especially in the direction of those who have the most potential to become customers.
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Long Term Lead:
Whether or not a lead is a long-term one is usually influenced by the industry in which you work. Buyers looking to renovate their kitchen, rent a new apartment, or buy a new car may want to look into pricing, visit various showrooms and rental properties, and drive various automobile models, for example.
Asking customers directly is the best way to learn when they plan to make a purchase. Maintaining regular contact with your long-term leads is critical. You’ll keep your name in front of your customers’ minds with regular phone calls and email follow-ups.
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Lead Follow Up:
After the initial contact, this is how you follow up with a contact or lead to see if you can help them further. The use of both follow-up phone calls and lead nurturing emails is critical when it comes to converting leads. Fast follow-up and long-term lead nurturing can help to convert new contacts and active prospects into customers.
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Lead Management:
Processes and standards put in place to ensure that incoming leads are handled properly are known as lead management. Converting them into a customer is obviously the goal here. It’s a set of processes for keeping track of and communicating with prospects at every stage of the buying process.
Lead management, on the other hand, comprises everything. When a potential customer first reaches out to your company, you’ll need to keep a record of their contact information and other relevant details, as well as keep track of the most promising leads and their contact information.
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Lead Nurturing:
A sequence of emails including a variety of materials is sent out to new prospects as part of this procedure (which is frequently automated). To keep them interested in your company. It’s possible, for example, to send out emails advertising special deals. For example, promotional offers like “Buy One, Get One Free” or educational materials. A good example of this is outlining the most recent changes in your industry and how they can benefit your prospective client. Lead nurturing’s goal is to keep your business at the forefront of prospects’ minds so that they choose you over a competition.
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Lead Conversion:
Keep in mind that a lead becomes a paying customer at this point. The process of converting leads has this as its end goal. Once you’ve made money from your marketing efforts, you’ve achieved true conversion. And it’s not just when someone calls, emails, or uses a web form to contact your business.
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ROI Conversion:
Return on investment (ROI) is a metric that measures how much value you are bringing back to your company when it comes to lead conversion. Comparatively, how much money you spent on each marketing source. So that you can figure out which ones have the greatest impact on the strategy.