How to Grow Your Mailing List Using Live Streaming
A mailing list is a no-brainer for any internet business aiming to broaden their customer base and increase their revenue. Your mailing list, when properly established, gives you the opportunity to engage with and nurture your audience without having to spend additional money on lead acquisition every time you want to communicate with them. In addition, as members of your email list travel through the sales pipeline, you have the opportunity to build relationships with them.
The problem is that creating a mailing list is a long-term project that takes time and effort. If you want to see your brand expand, you need to make it a regular part of your daily or weekly routine. As a result, in order to attract new clients, it is often necessary to look outside of the traditional box. Fortunately, increasing your subscriber base can be accomplished in a variety of ways, with live video being one of the most innovative, exciting, and successful methods of accomplishing this aim.
For creating new leads, the utilization of live video can be a very effective method. In comparison to regular videos, live videos on LinkedIn attract 24 times the amount of comments and seven times the number of reactions as regular videos.
What strategies can you employ to boost the number of individuals who subscribe to your mailing list through the use of live video? In this blog post, we’ll go over six steps you can take to grow the size of your mailing list, all of which may be accomplished through the use of video live streaming. The topics covered in this workshop will range from generating a fantastic offer to setting up your live broadcast, harnessing the power of storytelling, promoting your event, and much more. Before we get into that, let’s define what live streaming is and isn’t.
In what way does live streaming differ from other forms of media?
Live streaming is the distribution of real-time video to a large number of people through the use of the internet. Depending on how you configure your live broadcast, it can be accessible to anybody or restricted to a certain group of people. For example, live videos on Facebook and YouTube are accessible to everyone who has a connection to either of these social media platforms. In contrast, Zoom live webinars are only accessible to those who have been invited to participate.
You can also host live pay-per-view events, which are more commonly referred to as PPV events. By charging a price for the right to view a live video stream or event, marketers can monetize their efforts by charging viewers a fee to watch them. If the topic looks to be well-known, this is because it actually is. In the television industry, pay-per-view (PPV) is a sort of pay-per-view television in which television networks charge a fee for access to major athletic events or concerts.
Expanding your email list with the usage of live stream video isn’t nearly as difficult as it may look at first glance. Being a part of a large television network or having access to cutting-edge technology resources is not required in order to produce a big-budget film or television show. A little foresight, a little imagination, and a whole lot of hard effort will get you through the rest of the process.