You may appear to have plenty of time before the next Mother’s Day. Preparing your creatives, landing pages, and Mother’s Day email templates ahead of time saves time and money in the long run.
Create a memorable Mother’s Day marketing campaign this year with our suggestions. Also, feel inspired by the stunning emails we’ve gathered for you.
11 Tested Mother’s Day email ideas
Every year, on Mother’s Day, businesses and organizations honor moms and women by highlighting their achievements. Gen Z appreciates brands that express their ideals and desire to better the world. So, let’s find some email inspiration.
Offer gift guides and curated items
It’s wonderful to know you’re safe and don’t have to worry. To give your clients that sense, provide gift ideas and guides. After all, picking the perfect Mother’s Day present can be difficult.
If you don’t have many products, pick a few standouts or bestsellers that make great gifts. Choose the best solutions for varied budgets and offer excellent wrapping.
Spell out your delivery time
Delivery on time is important, especially when a family reunion or Zoom dinner party is scheduled. Offer express delivery or include the expected delivery time in your Mother’s Day email.
Mention if delivery services are swamped and there are delays. It’s not pleasant to say, but at least you’ll be honest and advise people to order ahead of time to avoid disappointment.
Don’t forget future mums
It’s a sweet and kind way to honor pregnant mothers. Make a gift collection for them or promote goods that will help a new mom out. If you don’t have anything related in your shop, you may still celebrate mothers in your email text.
Tell personal stories related to your brand mission
Stories about mothers will remind your audience that your brand has actual people behind it, with similar struggles, choices, and lifestyles. For example, you can share family photos, customs, drawings, or recipes while promoting your items.
Avoid stereotyping
Mothers serve so many roles in society that focusing on just one would be trite. Working mothers with busy interests won’t be able to relate to your message if you target stay-at-home moms yet sell accessories that fit everyone. The result is a lower conversion rate. Consider your target audience’s diversity.
Aim for a neutral tone and remember that mothers have different requirements and preferences. So no one feels left out.
The same goes for the visual aspect: you don’t have to employ a stereotypically feminine, pink design if it doesn’t fit your overall style. No need to overdo the flowery flourishes or flowers in your Mother’s Day email template unless you’re selling flowers. Those are nice touches, but they can be skipped.
Remind your customers to celebrate moms around them
Stepmothers, aunts, and grandmothers. Women of all ages and backgrounds can and should be included in that celebration, so urge your consumers to do so. It also gives you an excuse to develop themed collections and show off your merchandise.
Prepare custom printable gift cards
These are great for folks who have run out of ideas or are worried about delivery. Your clients will be able to surprise their mothers by gifting or sending them a blank voucher. Instead, they’ll send or deliver a unique card.
Offer to donate to a charity of their choice
This will make your offer more appealing and trustworthy. Those in need are aware that even a tiny donation can make a difference, but they lack knowledge and time to explore. Offering gift cards that help benefit the planet shows that your staff cares about more than just making a quick buck. Your clients will feel better knowing their purchases will also provide joy to others.
Because it’s Mother’s Day, you can choose a worthy cause like assisting needy families or supporting non-profit organizations run by women. However, avoid seeming overly serious in your Mother’s Day correspondence. It should inspire.
As an example, St. Baldrick’s Foundation encourages their subscribers to help children with cancer in a friendly and easy method. Despite the seriousness of the subject, that email is uplifting.
Broaden the conversation by including all caregivers
The current global pandemic makes this thoughtful. It’s also a good idea if you don’t have a lot of goods designated for moms. To reach a larger audience and demonstrate your brand’s commitment to making a good impact, encourage your subscribers to share their heroes with others.
Share ideas on how to spend Mother’s Day together
Listicles are wonderful because they allow you to provide a lot of information in a short amount of time, and you can reward your viewers for reading them all. Mother’s Day is a family day, so why not plan a picnic or an alcohol-free cocktail party?
If a face-to-face meeting isn’t feasible, there are alternatives. Your unique ideas and desire to help them make their event more memorable will be appreciated.
Be sensitive and empathic
Finally. It’s been a difficult year for many people who can’t hug their parents. Be careful not to incite negative emotions by portraying an unabashedly happy “ideal” family image. Your audience will appreciate your messages if they are kind, courteous, and understanding.