The Fundamentals of High-Performance Email Communication

Creative content is the foundation of successful email marketing, since it is responsible for increasing open rates, click-through rates, and conversion rates. In this essay, we’ll go through the most important creative components of campaigns that generate great results. What You Should Know The first step is to develop a powerful email template. The fundamentals …

Best practices for managing your email list

You’ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list. Use the double opt-in method Before your customers can begin receiving your emails, they have to subscribe. There is some debate over whether you should require …

Email Design Fundamentals: Everything You Need to Know

Why email design matters It’s good to view design as an intentional act, an act that demonstrates we are engaged in experience and want to produce a response to our audience. It’s a good idea to break down some of the more concrete affects that design has on your email marketing program: Great design is …