Nowadays, almost everyone has one. In 2021, there will be over 4.1 billion email users, and that number will rise to 4.6 billion by 2025. With this trend, every company needs an email marketing database.
Email marketing is one of the most cost-effective digital marketing strategies (ROI). Because millennials prefer email for business.
But how can a business use email marketing to increase sales and customer reach? See more below.
- Benefits of email marketing
- Tips on How To Capture Email Addresses
Benefits of Email Marketing
Businesses can reach new customers and retain existing ones by emailing product and service promotions. Why email marketing is good for business.
1. High Conversions
According to DMA, email marketing has a $42 ROI for every $1 spent. So, if you’re planning a sale or promotion, email marketing can help you reach more customers and increase sales.
Like sending a special offer or discount to a prospective client. Create an automated workflow to send a welcome, birthday, or re-engagement email to your customers. Also, abandoned cart emails will help you sell more products.
2. Build Customer Retention
An email a week is enough to build lasting relationships.
An email can help with lead nurturing, conversion, onboarding, and retention. A personalized email with customized content can easily build a strong relationship with a customer.
Employers can reach qualified prospects via email.
Sending emails to potential customers keeps your brand fresh. Email marketing is also more effective than social media marketing because it is highly targeted.
Unlike other marketing channels, a company can send bulk emails to a large number of recipients at a low cost.
Tips on How To Capture Email Addresses
An email database is required for email marketing to work. And you’ll need a plan to collect those emails.
Although you can buy email addresses mailing lists, it is best to build them organically.
1. Personalized CTA
Basic, multivariate, and smart CTAs are the three types of CTAs. Basic CTAs are universal. Multivariate CTAs are used to compare two CTAs to see which one converts best. Smart CTAs are tailored to each user’s needs and interests.
Smart or personalized calls to action outperform general and multivariate CTAs by 202 percent.
Everyone who visits your website or blog has a specific goal in mind, so tailor your calls to action to their needs.
Providing content that matches your audience’s interests and needs increases conversion rates.
2. Social Media Pages
Facebook, Twitter, Instagram, and LinkedIn are great places to reach new people and collect emails. Pitch email newsletters on both personal and business social media.
Distribute insightful content on social media with links to your website or landing pages with email signup CTAs.
3. Slide-in or Pop-up
Timing pop-up ads can help you build an email list. The pop-ups should be tailored to each person’s preferences.
After a visitor spends enough time on your page, they may see a related pop-up ad. Exit pop-ups appear when a visitor tries to leave a page. Scroll pop-ups appear as the page scrolls.