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You spend hours crafting the perfect email and you hit send. What if none of your subscribers open it? This is a major source of concern for all email marketers. However, by implementing these design tips to increase email open rates, you can avoid this issue altogether. 7 Essential Elements of a Great Email Design …

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Here are some ways automation and personalization boost profits. Increased relevance results in increased sales With marketing automation, you can not only send targeted emails based on triggers, but also hyper-target them based on rules you set. You can also personalize these messages. And it works. Personalization has increased the effectiveness of marketers by 70-94%, …

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Since the 1970s, email has been available, and it has remained quite successful, even with younger audiences. Email marketing is capable of much more than simply delivering messages to recipients’ inboxes. Indeed, email generates $42 for every $1 invested, a staggering 4,200 percent return on investment, making it one of the most effective marketing solutions …

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