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Social media is vital to your digital marketing campaign. With more users, social media has become a hotbed for business opportunities. Using social media effectively can increase engagement, drive traffic to your website, and turn fans and followers into paying customers.

Sadly, that is not as simple as it seems. A social media manager must consider factors like target audience, location, social media channels, user behavior, and content type. Timing is crucial because on social media, timing is everything. So, when is the best time to post on social media? This article will teach you when to post on Facebook, Twitter, and Instagram.

• When to Post to Instagram
• When to Tweet
• When to Post to Facebook

When to Post to Instagram

Instagram, the popular image-sharing app, has evolved into one of the world’s most popular social networks. Instagram now has over 700 million users. Impressed! Sadly, that isn’t what makes Instagram special. Instagram is unique in that it has over 400 million daily users. That’s 57 percent of daily users. Instagram has the highest user engagement among popular social networks.

How could you benefit from increased user engagement? To do so, you must know when to post on popular social media. There is a significant drop on Sunday and a slight increase on Monday and Thursday. So post on Instagram on Mondays and Thursdays. The best time to post is between 8am and 9am, but if you want more video views, post at 9pm.

Time is not the only constant in social media marketing.

When to Tweet

Twitter, the popular micro blogging platform, has over 328 million active users. According to a Constant Contact survey, 60% of brand followers will recommend or buy your products, and 50% will sign up for your services. Using Twitter effectively can easily increase sales. Celebrities and influencers are mostly on Twitter, making it easier to find them for network marketing. With low marketing costs and the ability to communicate and keep customers informed, Twitter becomes a powerful social platform for businesses.

Notably, success comes from tweeting at the right time when your target audience is online. When should you tweet on Twitter? Depending on your industry, the best time to tweet may vary. During the weekdays, B2B tweets perform 16 percent better than B2C tweets. Twitter engagement peaks at 5 p.m., between 12 and 6 p.m. You should tweet on Wednesday and Friday. Use tools like Moz’s Follower Wonk to dig deeper into follower engagement patterns.

When to Post on Facebook

Facebook, the world’s largest social networking site, has over 2 billion users. Yes, two billion users. Zuckerberg made a brief announcement on his personal page. Do you know what it means? Facebook is used by over 26% of the world’s population, or one in every four people. That’s Facebook’s size. Can its huge user base help you? Posting at the right time on Facebook.

When should I post on Facebook? Many studies show that the best time to post on Facebook is between 1pm and 4pm on weekends. Posting at 1 p.m. on Facebook gets the most shares, while posting at 3 p.m. gets the Thursday and Friday posts got 18% more engagement, while Saturday and Sunday posts got 32% more. You can also use Facebook Analytics to see when your audience is online. To do so, go to your company’s Facebook page’s Insights tab and select Post. It will help you understand peak and trough times.

Our working lives have changed dramatically in the last two years. That goes double for email marketers. Demand has increased, so their workload has increased, but so has the pressure to increase email marketing’s contribution to the business ROI.

To achieve these new business goals and ambitions, a consolidated email marketing operation is now more important than ever. But what if your team is siloed and decentralized, making change difficult?

• What is a decentralised team, and do I have one?
• Four signs of a decentralized team
• Aims of centralisation
• How to begin centralizing your email management process

What is a decentralised team, and do I have one?

Decentralised teams do not work in a coordinated manner to achieve business goals. In most cases, this is unintentional and occurs frequently in larger organizations with multiple marketing teams or a single marketing team spread across multiple geographical locations.

Achieving the same goals using different working processes makes it difficult to work closely together when needed, resulting in issues and delays, errors and inconsistencies.

Four signs of a decentralized team:

• Excessive back and forth communication across platforms.
• Communication across time zones/languages
• Teams from various regions and business units work separately.
• Smaller marketing goals take longer, ignoring the big picture.

Aims of centralisation

Here’s why we think centralising email marketing is a good idea:

1. Improved project and time management:

When everyone uses the same tools and processes and is transparent about their work, decisions can be made more quickly and accurately, and a more collaborative team can be formed.

2. Increased visibility:

When everything is in one place, managing projects becomes much simpler and avoiding delays becomes much easier. This also frees up your team’s time to focus on personalisation, segmentation, and behavioral targeting.

3. Centralized email stacks:

Your team can share the same resource, whether by bringing in something new that works for this purpose or by being more savvy with your existing tools. This could mean reserving their use for specific parts of the workflow or economizing by eliminating one or more entirely (especially if there is another equivalent being used already).

4. Achieve greater goals:

Keeping your email marketing organized, streamlined, and agile lays the groundwork for your team to accomplish greater things.

How to begin centralizing your email management process

Step 1: Set the goal! Remember that you’re looking for a better process, not a solution to fill in the gaps.

Step 2: Create a space for your team to collaborate and share ideas. Ask your team about current frustrations, where your team suffers the most in your current process, and where the bottlenecks are that slow you down. Create a list that will help you build a better process by answering these questions.

Step 3: Draw a flowchart of your current workflow, highlighting key actions and deadlines. What information is required to begin? Making a first proof takes how long? When and who must approve? This will help build bridges between email operations, marketing, and the wider business.

Step 4: Examine your organization’s existing systems and workflow tools. There may be tools already in use elsewhere that can help you achieve your new goal.

In Conclusion

Finally, a good Email Design System prevents you from making mistakes by allowing you to set controls you couldn’t before. Inform your email coders and developers. We all know the challenges of emailing: from planning to designing and coding to testing and approval. Why have multiple tools, communication channels, and approval processes when you can consolidate them all into one, allowing for better collaboration and allowing you and your team to focus on more progressive and sustainable email marketing?

By clearly defining your email goals, mapping out current workflows, and consolidating processes, you can improve your audience’s engagement, conversion, and ROI.

Video has been touted as the next evolution in email marketing for years, but implementation challenges have slowed it down. Limited file size and production time due to email clients not supporting it.

Animated GIFs and static images with play buttons have replaced them. It’s not the video experience we expected.

Animated GIFs are more like static animation than video. However, users must leave the email to view the video (often on a third-party site like YouTube) and then take another action on your site.

Now that 98 percent of email clients support video, the top content type for consumer research, it’s never been easier to add video to your email marketing. Here are some ways to use video in email marketing.

Using Social Media and Email Videos in Unexpected Ways

Videos are popular on social media, with 60% of 18-64 year olds watching video on sites other than YouTube.

Turn your most popular videos, like Instagram Stories, into emails. A great way to reduce content production time while still providing content your customers want.

A couple more ways to incorporate social media and video into your emails are:

1. Unboxing videos: Customers opening your carefully branded packaging can be unboxed by users. These videos are great for showcasing products and the purchase process. Add value to cart abandonment messages to build excitement for a potential purchase.
2. Social invite messages: You’re probably used to seeing generic “connect with us on social” emails in welcome series. Instead, use videos from your social media accounts to show what shoppers can expect when they visit your pages.

Utilizing Video in Automated Lifecycle Messages

Automated lifecycle messages already achieve a higher level of email engagement than average, and video offers an opportunity to further engage and entice email subscribers. While you can use video for virtually any lifecycle message, consider the following opportunities:

• Welcome series: Rather than a generic welcome graphic, include a welcome video featuring the company founder, showcasing products, reinforcing a lifestyle, or communicating the company’s mission.
• Post-purchase emails: The intention of these emails are to improve the customer experience and foster loyalty. You can express gratitude to customers and introduce additional post-purchase content, such as how-to or resource sections, product review requests, and contact information for customer service.
• Lapsed-purchase series: These messages are sent to customers who have made a purchase but have not returned. Introduce new or trendy products and styles to re-engage them with your brand and products.

Lights, Camera and Most Importantly, Action!

Finding the time and resources to create video content is a common issue for retailers. Aside from creating original content, don’t feel obligated to reinvent the wheel.

Use existing content, such as videos shared on social media or videos in your ecommerce or resource sections.

Playable CEO Bob Hitching advises keeping videos in emails to 10 seconds or less. This works well with Instagram, SnapChat, and TikTok videos. The shorter length also help marketers source and create content.

What of those 2% of email clients that don’t support video? Subscribers using those clients are in the same boat: The video’s first frame will be static. Whether or not your email client renders video, make sure this first frame supports your overall message.

If used properly, video can enhance the email experience and make your brand stand out from the crowd. Tactical overuse can cause subscriber fatigue. Find emails that can benefit from video and use your existing content to give your emails a boost.

Email marketing will benefit greatly from video.

Promotional Emails and Other Uses

Video can be used in almost any message, but the trick is to use it to add value to the message. Add video to your promotional email mix by:

1. Tell your brand’s story with video: Employers can use it to show consumers behind-the-scenes footage of events, such as volunteer work, office life, company outings, This type of content is perfect for a promotional email.
2. Daily deals: Do you have a daily deal for a specific product or category? Use video to show why the product is great or to show customers using it.
3. Top-rated products: Email is a great way to use social proof in marketing. Instead of static images, use video to showcase one or all of your top products, customer testimonials, or build anticipation as you “unveil” the top product.

Data helps you assess your market position, identify risks and growth opportunities, identify trends and dynamics, develop effective strategies, and ultimately drive business growth.

Quality data is crucial, especially when it comes to market intelligence. Data-driven companies need to trust their data, but only 55% of business leaders do.

Bad data leads to bad decisions, unhappy customers, high costs, and inaccurate targeting. Even technologies like AI and ML require accurate data to work properly.

Accurate data requires intelligent gathering, filtering, cleansing, validating, enriching and formatting to be useful.

Why Data Quality Is Important for Market Intelligence

Effective market intelligence requires high-quality data. Here are six major reasons.

• Better Targeting
• Building of Effective Campaigns
• Personalization of Messages
• Better Customer Relationships
• Competitive Advantage
• Creation of Trustworthy Insights

1. Better Targeting

A lack of data leads to a lack of connection with the target audience. Quality data helps you focus your resources on high-potential targets.

Broad targeting based on assumptions wastes time and money chasing uninterested customers. With better data, marketing efforts are more focused and effective.

Your company knows its target demographic and even finds similar targets. Defining your target demographics, preferences, and behavior is the first step in marketing.

2. Building of Effective Campaigns

Once you know who to target, plan your campaigns accordingly. Quality audience data allows you to create targeted campaigns and content that appeals to your target. Knowing your target’s preferences, age group, income, and other relevant information will help you create effective campaigns.

3. Personalization of Messages

Having access to high-quality demographic and preference data allows you to send targeted personalized messages to your target audience.

People expect personalized experiences and are dissatisfied when they don’t get them. According to an Epsilon survey, 80% of consumers prefer personalized experiences and 90% find personalization appealing.

The ability to send tailored and relevant content to your target audience improves communication.

4. Better Customer Relationships

Personalizing messages helps, but knowing your target audience better allows you to anticipate their needs and plan products, services, and content specifically for them. That strengthens relationships with your target, ultimately boosting business growth.

However, data management is required in this situation. There should be no duplicates or blank fields. That person may become enraged and sever your relationship if they receive your message twice.

5. Competitive Advantage

Bad data costs companies 15-30% of their annual revenue. That’s a big loss for the organization’s credibility. Ensuring high-quality data gives you a competitive advantage.

Moreover, gathering intelligence on your competitors reveals what they are offering or not. Find the differences and plan your business strategies accordingly. You can see opportunities before your competitors, act quickly, and gain an advantage.

6. Creation of Trustworthy Insights

Quality data is essential for AI and ML. Poor data quality causes most data-intensive automated projects to fail. Organizations increasingly need ML to gain meaningful insights.

These new technologies are useless without high-quality data. To get accurate results, you need lots of data. A computer algorithm using bad data can produce disastrous results.

We’ve lived for years in a world dominated by digital communication. It has accelerated the shift from in-person to online sales and interactions, increasing the demand for digital humans. Digital humans are intuitive hyper-realistic avatars with personalities and facial expressions that blend automation and human interaction. As digital humans’ capabilities improve, more businesses are using them as digital brand ambassadors or influencers to improve marketing campaigns and streamline operations.

B2B Influencers Today

Digital interactions are vital to every company’s success and competitive advantage. Digital humans create an innovative way to connect consumers with brands by providing 24/7 customer service and personalized, human-like conversations.

A PWC study found that 64% of US consumers and 59% of global consumers believe companies have lost touch with the human element of customer experience. Ironically, digital humans can provide people with the human connection they crave while also understanding 70+ languages.

Companies are also using digital human technology to turn celebrities into digital brand ambassadors.

Hiring a well-known public figure to help promote your brand or a specific campaign can be hugely beneficial, but it comes at a high cost.

It’s much easier to partner with a celebrity as a digital brand ambassador. The days of haggling with a celebrity’s manager over availability and price are over. We live in a digital age where anything is possible, including digitizing people with their consent.

Basic movements and conversational phrases can be captured in seconds, allowing for improved influencer marketing and brand partnerships.

A Digital Brand Ambassador’s Role

When working with a digital human experience platform to design an influencer to support your brand, keep four key concepts in mind.

• Personality Code
• UX Multimodal
• Conversation Design
• Personalization

1. Personality Code

Create a personality that engages your audience and leaves them with a lasting impression.

An appealing personality will evoke an emotional response in your audience through nonverbal cues and expressions, and create positive moments for them.

Simply put, people are interacting with your brand via your digital ambassador, so it should be positive.

2. UX Multimodal

It’s vital to use visual and voice interaction to create an experience. For example, digital brand ambassadors can walk users through a process while answering their questions, unlike human B2B influencers.

Determine what capabilities your digital human needs based on your industry and influencer marketing priorities.

For example, a healthcare company may use its digital human to relieve its physicians’ administrative burdens. In that case, the company’s digital human would interact with patients, filling out forms and answering general health questions.

3. Conversation Design

You should focus on interactions over transactions. The goal of digital brand ambassadors is to be as human as possible. So your digital human must interact with your user.

People want a human interaction, not a robotic one from an ATM.

Role-playing interactions is one way to ensure the digital human is eliciting the desired emotion from the user. Experimenting with your interactions and expressions helps design input that could be missed otherwise.

These insights help the digital human guide the user’s conversation rather than taking command. It also allows the digital human to make small talk, making the exchange less one-sided.

4. Personalization

Marketers strive to build long-lasting relationships with their customers, so making digital human interactions relevant, seamless, and personal is critical.

Digital human platforms can be linked to a company’s internal database, providing the influencer with useful background information during customer interactions.

Monitoring your digital human’s behavior and interactions with users is part of creating personalization and relevance for your audience.

Here are six reasons why integrating social media and email marketing can benefit your brand:

• Increase the number of subscribers to your list
• Optimize marketing metrics
• Recognize the world’s most powerful influencers
• Provide your email subscribers with options
• Demonstrate a new mode of subscriber interaction
• Extend the reach of your message

1. Increase the number of subscribers to your list

If people discuss your emails or share them on social media, this increases your brand’s word-of-mouth publicity. More people will learn about your emails, increasing your chances of growing your email subscription list.

2. Optimize marketing metrics

By incorporating social media marketing principles into your emails, you enable your readers to share them more easily and increase the likelihood of receiving more opens and click-throughs. As a result, the conversion rate of your email marketing campaigns is increased.

3. Recognize the world’s most powerful influencers

You can determine consistent email openers and conversions based on data retrieved from email service providers. This data can be used to harness the power of these subscribers and send them personalized email campaigns.

4. Provide your email subscribers with options

You should not rely solely on email as a marketing channel. It’s entirely possible that your subscribers are more engaged on social media than they are with email. Allow them to interact with you via the platform that is most comfortable for them.

5. Demonstrate a new mode of subscriber interaction

Utilizing a variety of platforms enables you to reach out to and engage with your prospects and customers in new ways. Inform your subscribers that you are active on social media and invite them to follow you to stay updated on the latest news, special offers, and product launches.

6. Extend the reach of your message

By incorporating social media into your emails, you can expand their reach across multiple marketing channels.

Although TikTok trends appear random, there is no such thing as a foolproof marketing strategy. However, there are reasonable steps you can take to ensure your business’s success on the app. Here’s how to develop a TikTok marketing strategy that evolves along with your TikTok experience.

• Become acquainted with Tiktok
• Narrow the scope of your audience
• Conduct a competitive audit
• Establish goals that are congruent with your objectives

1. Become acquainted with Tiktok

Adopting the same marketing strategy for TikTok as you would for Instagram or Facebook would be a mistake. TikTok is a wholly unique platform, with its own set of trends, functionalities, and user behaviors.

For a while, immerse yourself in TikTok videos. Investigate the app’s various features and keep track of the most popular filters, sounds, and effects. Keep an eye out for Branded Hashtag Challenges that require users to duplicate an action or lip sync to a song or dance.

Also, become familiar with the TikTok algorithm. Understanding how TikTok prioritizes and displays videos in a user’s feed can assist you in developing a content theme and engagement strategy. Additionally, the TikTok Business Learning Center’s courses can help you brush up on all things TikTok.

2. Narrow the scope of your audience

Determine who you hope to meet on TikTok. Before you create any content, research the TikTok demographics and identify those who might be interested in your brand.

Conduct research on your target demographic on other social media platforms to determine if any overlaps exist on TikTok. However, do not rule out reaching out to new or unexpected audiences. Along with your core audience, your platform may have segments with similar or slightly divergent interests.

For instance, a comic book publisher may have a Twitter audience comprised of authors, readers, and illustrators, as well as a TikTok audience. Once you’ve identified a target audience, determine the types of content they consume and interact with — and then begin brainstorming content ideas for your business.

3. Conduct a competitive audit

If your competitors are already using TikTok, you’re already missing out. If they are not currently active on TikTok, this could be a way for them to gain a competitive edge. Locate at least four to five similar brands and observe their activity on the platform. Make a concerted effort to learn from what has worked and what has failed.

Avoid excluding TikTok celebrities and influencers from your TikTok marketing campaigns, as TikTok is a creator-led platform. Individuals who are experts in your field, whether it is education, eCommerce, or nonprofit, should be contacted.

4. Establish goals that are congruent with your objectives

While you can create TikTok videos solely for the purpose of entertaining your audience, it’s best to have specific objectives that align with your overarching business goals. Whether you’re attempting to reach a new audience, increase brand awareness, or strengthen customer relationships through platform engagement, it’s necessary to have a reason for your efforts. Create effective goals using the S.M.A.R.T. goal model or another framework, and monitor your progress frequently.

Conclusion

Bear in mind that there is no one-size-fits-all strategy for gaining traction on TikTok. Allow yourself to be innovative, to enjoy yourself, and to follow the trend. If an experiment does not produce the desired results, use it as a learning opportunity and move on to the next.

It’s a well-known fact that revenue is the primary metric for determining a business’s success. That is why a sizable portion of the effort is devoted to marketing a business’s product and success to its target market. And when it comes to marketing, particularly digital marketing, content has emerged as one of the most effective methods for optimizing a business’s marketing strategy.

When done correctly, it captures the desired audience’s attention. As a result, your company’s brand becomes more memorable to your customers.

Continue reading as we discuss how businesses can leverage content marketing in today’s guide to ensure your success with this marketing strategy.

Explanation of Content Marketing

The term “content marketing” refers to a marketing strategy that utilizes consistent, valuable, and relevant content to attract (and retain) a defined audience in order to generate profitable customer action.

Therefore, how can you leverage this marketing strategy to increase your revenue?

Content is essential in the world of digital marketing. That is why successful businesses incorporate this into their marketing mix on a consistent basis.

However, how does this fit into your business? And how can you increase your revenue through content marketing? Consider the following:

• Always Conduct Thorough Research
• Become Familiar With SEO
• Select A Successful Format

1. Always Conduct Thorough Research

The first step is to conduct thorough research on the trends affecting your industry, so you can determine which content will generate the most engagement with your target customers.

Similarly, this process will enable you to monitor the methods your competitors use to generate customer engagement. It is acceptable to draw inspiration from your competitor’s work. Simply ensure that you do not plagiarize their content.

2. Become Familiar With SEO

In the simplest terms, search engine optimization (SEO) is the process of optimizing your content so that it appears on the first page of Google and other popular search engines.

SEO is also critical to the success of your business, as the majority (if not all) readers will typically choose content that appears on the first page of the SERP (search engine results page). Increase your knowledge of SEO and master this technique for achieving a position in the top ten Google results.

3. Select A Successful Format

Your audience can consume content in a variety of ways. Therefore, after conducting research, ensure that you provide something compelling, whether it’s blog articles, visually appealing photos or images, interactive videos, eBooks, mobile apps, or even podcasts.

Simply choose an easy-to-consume item for your audience, and you will ensure your company’s success.

Consumers today are more empowered than ever. They can find out a lot about products and services and buy them from an almost infinite number of retailers—online or offline. With so much competition for consumer attention, it’s clear that marketing strategies are evolving.

Digital marketing is a powerful tool for any business, but it can be difficult to get started. This blog post will explore some top digital marketing tips to reach new customers online and turn them into loyal fans who keep coming back.

• Create a Community
• Creating Killer Content
• Be Where Your Customers Are
• Contact bloggers and Reviewers
• Know Who’s Talking About You

1. Create a Community

Online communities are a great way for consumers to connect with their favorite brands. Customers can create discussion threads, share content, and interact with your business on social media platforms like Facebook groups and Google+ communities.

2. Creating Killer Content

It’s important to create content that meets your target audience’s needs on a regular basis to build trust and keep them informed.

3. Be Where Your Customers Are

Most people know that social media is a great way for businesses of all sizes to connect with their target market—and for consumers to express their true feelings about brands. These tools can help you learn more about your customers’ needs and how to better serve them.

4. Contact bloggers and Reviewers

If you want to reach more people directly, reach out to influential bloggers and review sites. Sites like Yelp and Trip Advisor, for example, receive millions of monthly visitors and can help promote your business.

5. Know Who’s Talking About You

One of the simplest ways to find out what people are saying about your company online is to use Google Alerts or Talkwalker Alerts. These services will email you daily or weekly summaries of where and how often your company is mentioned online.

The COVID-19 Pandemic is giving direct mail a boost. During the UK lockdowns of 2020 and 2021, physical mail proved to be an effective way to communicate with customers. It was a welcome break from the digital life of unread emails, zoom calls, social media posts, and those annoying pop-up ads.

When the government needed to communicate the importance of the initial lockdown, they chose to send a letter to every household. It is vividly remembered and directly influenced people’s actions. 66 percent of people who recall receiving government mail said it influenced their behavior.

Direct Mail can cut through the clutter, demand interaction, and deliver your message directly.

• Know your objectives and who you will contact
• How will you mail your clients?
• Communicate clearly
• Join other channels
• Make it count

1. Know your objectives and who you will contact

Consider what you want to achieve. Is it to increase drive traffic to a website to boost sales? Or inform your customers of important information. Having clear objectives and a way to measure them is essential.

Speak to your audience based on your goals and what they need to know. You’ll speak to existing customers differently than you will to new customers.

2. How will you mail your clients?

Now that you know what to say and who to say it to, you need to consider how to say it.

3. Communicate clearly

Personalisation is the key to deeper customer engagement with Direct Mail using data such as age, gender, interests, and purchase history.

Personalised mail generates 35% more action than unaddressed mail.

But connecting with the recipient is just the beginning. Make it clear what you want the recipient to do. Direct mail can stand out in an increasingly digital world, and you may be reaching new customers who have never been targeted before.

4. Join other channels

Its effectiveness increases when combined with other marketing channels. Including a QR code on a postcard could help drive traffic online (but only if it’s mobile friendly!). Send unopened emails a letter as a more favorable medium to speak to them.

Using multiple channels helps you learn your customers’ communication preferences.

5. Make it count

Direct mail has a physical presence, unlike other channels. Handle it. Make the most of your first tactile interaction. Different paper types, innovative folds, laminations, and foil finishes can be used to embellish your finished mail piece. Use them to enhance the recipient’s experience.