While your optimization score has numerous benefits, it is necessary to dig deeper into your recommendations before applying or dismissing them in order to use them properly.
Here are 5 expert-approved ways to boost your optimization score:
- Look Beyond
- Know What Your Score Isn’t
- Apply or Dismiss Recommendations
- Prioritize the Most Important Recommendations
- Evaluate Each Suggestion and Save
1. Look Beyond
Many suggestions will likely increase your ad spend for two reasons. First, increased ad spend benefits Google Ads. Second, adwords optimization is an investment that improves returns – but only if handled properly by a Google Ads expert.
A Google Ads company can help you get a better return on your ad spend (RoAS). They can tell you if Google’s suggestion is worth the extra ad spend.
2. Know What Your Score Isn’t
Your optimization score is account-specific, and there is no benchmark for a good optimization score. It’s the difference between your score and 100%. If your score is 80%, you’re missing out on about 20% of Google Ads optimization opportunities.
If you want to improve your score, Google has some suggestions. In addition, improving your optimization score does not guarantee better results.
3. Apply or Dismiss Recommendations
Lauren Holland, Thrive’s Google AdWords consultant and AdWords optimization expert, elaborated. Google’s recommendations are helpful for “high-level campaign management,” she said. As long as they “align with a specific strategy and do not inflate Google Ads spend,” an expert should confirm.
The account manager will often suggest adding broad match keywords – usually hundreds at a time. The Google software recommends this optimization for long-tail searches. Many will be irrelevant, overlap with existing keywords, or result in high cost with no or few leads.”
Even if those networks have performed poorly in the past or do not align with a campaign’s goal, she advises adding them to almost all accounts. “If the setting is Leads, then the Display Network is probably not appropriate for a Search campaign,” Holland said.
To manage your optimization score recommendations according to your unique business goals, Google AdWords services are critical.
4. Prioritize the Most Important Recommendations
The optimization score rates each suggestion on how much it should improve your performance over time. The action with the highest projected impact will increase your score the most (without guarantees). This could be Google pointing out obvious errors or data showing you your biggest growth opportunity.
5. Evaluate Each Suggestion and Save
Most of the time, you’ll be in the middle, unsure whether to accept or reject a suggestion. A good Google AdWords agency would say the optimization score is best used to suggest actions and give suggestions. Note down the most important and relevant information in your recommendations before applying or rejecting them.