Write Compelling Subject Lines
Every effective email campaign begins with the subject line. Stuffed in between are a bunch of other of the messages, your email must be one that stand out from the crowd to gain the subscriber’s attention.
You will want to keep your subject line very short. As people most times skim their inboxes, they do not have the whole time to start reading your lengthy subject line. So, you should just aim for 50 characters or less.
You can start experimenting with the FOMO (Fear of Missing Out) technique. People hate to feel left out. Use words like, ‘the limited-time offer’ and words like ‘only a few left,’ to spark their curiosity.
A numbered list also will work well to help you boost open rates. One Miranda Paquet, content manager at the Constant Contact, provides a suggestion saying: “People love lists because they give us the opportunity to make sense of big, complicated concepts through a series of just a smaller parts. Make use of a list in your subject line as it is a way to let your readers know your content is well organized and that it is easily digestible.”
Send Segmented Campaigns
When you are shopping for your clothes, it can be some how difficult to find the right size. Some brands will even make an attempt to sell you one-size-fits-all clothing, which can never fit every body type.
In a similar way, the brands cut corners by simply sending mass emails to all of their customers. That means the basketball fans are receiving their own promotional emails about a different thing like the latest sale on the golf balls. It will only confuses the buyer.
Consumers dislike emails that are irrelevant, and according to the Radicati Group, about 17.3% of these emails get classified by people as spam.
The answer to all this your mass email nightmares is simply segmentation. By segmenting your subscribers, you will have the opportunity to send your tailored content that that will fit your customer’s interests. No more you delivering wine coupons(instead of beer) to your beer clientele.
Are you still not convinced? You can check out the results of segmented campaigns versus non-segmented campaigns.
Personalize Your Emails
Nobody likes to receive boring and generic emails. When you see them arrive in your inbox, you just ignore them immediately.
Consumers desire to see customized messages that are centered around their needs. Plus, a study found that will be personalized emails deliver about six times higher transaction rates.
That is why email personalization is very important. Relevant messages will help you build a strong bond between the customer and the brand.
“ It is noted that relationship is an important and it is a very significant element of email marketing. The question is does a recipient trust you? Does a recipient even know the person that you are? When an email have jumped the gun by forcing the familiarity too soon, the personalization comes across as skeevy,” Kevan Lee writes, a director of marketing at the Buffer.