How do I develop a strategy for TikTok marketing?

Although TikTok trends appear random, there is no such thing as a foolproof marketing strategy. However, there are reasonable steps you can take to ensure your business’s success on the app. Here’s how to develop a TikTok marketing strategy that evolves along with your TikTok experience. Become acquainted with Tiktok Narrow the scope of your …

How Businesses Can Maximize the Benefits of Content Marketing

It’s a well-known fact that revenue is the primary metric for determining a business’s success. That is why a sizable portion of the effort is devoted to marketing a business’s product and success to its target market. And when it comes to marketing, particularly digital marketing, content has emerged as one of the most effective …

5 Digital Marketing Tips for SMBs to Grow Their Business

Consumers today are more empowered than ever. They can find out a lot about products and services and buy them from an almost infinite number of retailers—online or offline. With so much competition for consumer attention, it’s clear that marketing strategies are evolving. Digital marketing is a powerful tool for any business, but it can …

5 Key Things To Consider In Direct Mail Marketing

The COVID-19 Pandemic is giving direct mail a boost. During the UK lockdowns of 2020 and 2021, physical mail proved to be an effective way to communicate with customers. It was a welcome break from the digital life of unread emails, zoom calls, social media posts, and those annoying pop-up ads. When the government needed …

Email Design Suggestions to Increase Open Rates

You spend hours crafting the perfect email and you hit send. What if none of your subscribers open it? This is a major source of concern for all email marketers. However, by implementing these design tips to increase email open rates, you can avoid this issue altogether. 7 Essential Elements of a Great Email Design …

How do personalization and automation work together to boost conversions?

Here are some ways automation and personalization boost profits. Increased relevance results in increased sales With marketing automation, you can not only send targeted emails based on triggers, but also hyper-target them based on rules you set. You can also personalize these messages. And it works. Personalization has increased the effectiveness of marketers by 70-94%, …

15 Email Marketing Statistics Shaping The World

Since the 1970s, email has been available, and it has remained quite successful, even with younger audiences. Email marketing is capable of much more than simply delivering messages to recipients’ inboxes. Indeed, email generates $42 for every $1 invested, a staggering 4,200 percent return on investment, making it one of the most effective marketing solutions …

How Outsourcing Content Can Help Your eCommerce Business Grow

Selling products online isn’t the only goal of an e-commerce store. To grow your business, you need to attract more potential customers. A stagnant website and social media won’t suffice. To attract new customers, you need to create useful content. Regardless of industry, content is king nowadays. Content helps build brand identity and credibility, especially …

Best Email Verification Tools in 2022

Having trouble increasing your open and click-through rates? If yes, you may have a dirty email list. Email verification programs examine your list and eliminate invalid or harmful emails. The ultimate effect is improved deliverability and reputation protection for your email server. Here are some email verification tools to help you weed out spammers. Mailfloss …

10 Ways to Promote Your Brand on Snapchat

Snapchat is a rapidly growing social media platform. It now has over 530 million active users who spend 3-7 minutes per session on the app. Snapchat is a great way to reach new audiences. Not only that, but Snapchat has a younger audience than Twitter or Facebook. Marketers can leverage this platform’s market potential to …