Tips for Small Business Facebook Marketing

Running a small but successful business requires a lot of help. Marketing your business takes time and energy between billing clients, generating new leads, and managing employees. So, where do you find that extra push? Social media marketing networks like Facebook and Snapchat can help your marketing department. Business social networking is now the standard …

Chargebacks: What You Need to Know to Win Disputes

Because chargebacks are expected to account for a large portion of the $130 billion in losses due to card-not-present fraud by 2023, every e-commerce merchant should grasp how they function. It would have been simple to write off chargebacks as a transaction cost. Sadly, chargebacks cost significantly more than lost revenue. Penalties, regulatory barriers, and …

The ABCs of Getting Feedback

Successful people know how to solicit and receive feedback politely. But many others haven’t had this opportunity. Your staff are probably one. The questions in this extract from Assist Them Grow or Let Them Go are designed to help your staff initiate these critical but uncomfortable feedback talks. Because allowing others’ perspectives can be difficult, …

Is Magento Ecommerce Worth Choosing?

Ever considered hiring a Magento developer to improve your company’s app development process? Yes, most businesses have. But few have actually integrated the platform. Do you know why? Despite the huge popularity of the Magento foundation, many organizations are still afraid to use it. Unawareness of the platform’s potential and benefits. You’ve come to the …

Facebook Marketing for Ecommerce

Personalize your social media strategy. Because Facebook and Instagram’s algorithms change frequently, it’s tough for potential consumers or clients to notice your updates even when you personally submit them. With over 3 billion members, Facebook is a great location to advertise and retain customers. It can reach audiences you can’t reach otherwise. Here are some …

5 Email Marketing Tips That Aids Good Performance

Email is one of the most effective marketing tools for businesses. Many businesses still use direct mail, but email marketing may be more cost effective. According to a Data and Marketing Association and USPS study, more than half (57%) of mail sent at the time was still direct mail. But the researchers claim this strategy …

5 Keys to Changing Your Marketing Strategy

Marketers faced unprecedented challenges in the last two years. Some organizations were hit hard by closures, while others went into overdrive. Whatever the economic climate, everyone had to rethink engagement. This shift was underway even before the pandemic, owing to increased digitalization, but it accelerated in just 18 months. The pandemic accelerated ecommerce by five …

Email Marketing Trends to Watch for in 2022

The digital marketing industry has had a challenging and rewarding year in 2021. Challenging due to the pandemic and evolving data privacy regulations. While people staying home hampered real-world marketing, the digital marketing industry stepped up. Throughout it all, email marketing delivered results, as it has for over 40 years. What can marketers expect from …

4 Smart Social Media Conversion Methods

Social media marketing is now part of many businesses’ digital strategies. Social media has helped brands connect with new customers, but it has also made it harder to stand out. To succeed on social media, brands must focus on conversions. So, how can you increase conversion? These four tactics will aid you in your quest. …

Things to Note About Welcome Emails

A Welcome Email introduces a company’s brand to new subscribers. It should thank subscribers for signing up, inform them of what to expect, and generate excitement for upcoming emails. Including the Welcome Email in your email marketing campaign avoids a negative tone for subsequent emails. Not only will a well-crafted Welcome Email be the most-engaged …