Personalize your social media strategy. Because Facebook and Instagram’s algorithms change frequently, it’s tough for potential consumers or clients to notice your updates even when you personally submit them. With over 3 billion members, Facebook is a great location to advertise and retain customers. It can reach audiences you can’t reach otherwise. Here are some …
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5 Email Marketing Tips That Aids Good Performance
Email is one of the most effective marketing tools for businesses. Many businesses still use direct mail, but email marketing may be more cost effective. According to a Data and Marketing Association and USPS study, more than half (57%) of mail sent at the time was still direct mail. But the researchers claim this strategy …
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5 Keys to Changing Your Marketing Strategy
Marketers faced unprecedented challenges in the last two years. Some organizations were hit hard by closures, while others went into overdrive. Whatever the economic climate, everyone had to rethink engagement. This shift was underway even before the pandemic, owing to increased digitalization, but it accelerated in just 18 months. The pandemic accelerated ecommerce by five …
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Email Marketing Trends to Watch for in 2022
The digital marketing industry has had a challenging and rewarding year in 2021. Challenging due to the pandemic and evolving data privacy regulations. While people staying home hampered real-world marketing, the digital marketing industry stepped up. Throughout it all, email marketing delivered results, as it has for over 40 years. What can marketers expect from …
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4 Smart Social Media Conversion Methods
Social media marketing is now part of many businesses’ digital strategies. Social media has helped brands connect with new customers, but it has also made it harder to stand out. To succeed on social media, brands must focus on conversions. So, how can you increase conversion? These four tactics will aid you in your quest. …
Things to Note About Welcome Emails
A Welcome Email introduces a company’s brand to new subscribers. It should thank subscribers for signing up, inform them of what to expect, and generate excitement for upcoming emails. Including the Welcome Email in your email marketing campaign avoids a negative tone for subsequent emails. Not only will a well-crafted Welcome Email be the most-engaged …
How to Recover back after the sending a wrong Email
No matter how well you plan, unexpected events and blunders occur. Not unlike when you send an email and realize it wasn’t what you intended, there is no magical undo button. You know how we learn? Making a mistake usually teaches us a valuable lesson. Undeniably, the situation can be improved. Marketers aren’t battle-tested until …
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How Make Automated Emails Feel Personal
Without a doubt, automating your marketing can help you scale your efforts without losing precision. But you want your automated messages to feel personal, to build connections, and to amplify your brand. After all, it takes positive marketing messages to make a brand stick in the mind of a potential customer. That means every message …
5 Email Marketing Trends for 2022
There have never been more marketing options than now—TV, radio, billboards, websites, social media, etc. Despite this, 80 percent of marketers agree email marketing is still one of the most effective strategies. Let’s take a look at some trends you need to watch out for on email marketing in 2022 1. Customized Emails Sometimes low-hanging …
Why Use an Email Marketing API?
For those unfamiliar with the term API, it simply refers to a set of methods by which developers can access different functionalities of a software application using code rather than logging in. It is known as Application Programming Interface. To better understand this, imagine a software tool as a restaurant. Most people who want to …