While current marketing trends seem to favor social media, research shows that email is still far more effective at capturing online leads than Facebook and Instagram. Email marketing has one of the highest ROIs of any channel, returning on average $42 for every $1 spent. So if you want to grow your business, building an …
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Email Marketing: How To Start A Consumer Products Business
Set Up Automatic Drip Emails Automatic emails are not only a good idea, but also a simple conversion tool. There are two types of auto-emails: transactional emails (order confirmation, shipping, etc.) and automated emails (emails triggered by a site action). Includes abandoned cart and product view emails. Automated emails include replenishment and education emails. The …
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How to Engage Your Digital Event
The world has become more digital, by choice and necessity. Since in-person events are on hold, digital networking tactics are the new norm. So, if networking events and conferences are part of your brand and marketing strategy, rethink it. Networking events already have a million moving parts, so taking them digitally presents some unique challenges. …
Using Email Marketing to Calm Customers When Supply is Limited
We’ve been stuck inside, so we’re scrolling through our favorite eCommerce sites, looking for a glimmer of joy. It’s a natural reaction to the current state of affairs. But not expected. COVID’s surge in orders hit retailers and shipping companies worldwide. Supply chains halted, causing shortages of everything from toilet paper to paint. Recent Customer …
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Marketing In The Post-Pandemic World
The last 18 months have been a roller coaster of ups and downs for many people, both professionally and personally. Congratulations to those who experienced business growth during the pandemic. The economy has slowed for many business owners. No matter who you are, we are all grateful that restrictions are being lifted and people are …
Social Media Marketing Laws You Should Follow
Content and social media marketing can dramatically increase your audience and customer base. But starting with no prior knowledge or experience can be difficult. It’s critical to grasp social media marketing basics. Following these ten rules will help you build a foundation that will serve your customers, your brand, and most importantly, your bottom line. …
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8 Ways to Improve Direct Mail
Marketers are under more pressure than ever to deliver results. And decision-makers evaluate each channel’s worth. Email, social media and direct mail are all being evaluated. Pandemics, political turmoil, and extreme weather events have made marketing more complex, focused, and time-sensitive. According to Magna, companies spent about $15.9 billion on direct mail in 2020. The …
6 Cause Marketing Email Campaign Ideas
Corporate responsibility and social causes are becoming increasingly important to retailers. Companies like TOMS have built entire business models around them. 69 percent of Gen Z say they are more likely to buy from a company that supports such causes. To influence purchase decisions, retailers must integrate social cause messaging into their promotional channels, including …
6 Ways To Make Your Site A Lead Magnet
Lead-generating websites have a lot in common. Something is wrong if you can’t get hot leads and make them worth your time. The only way to grow your brand, increase your revenue, collect customer feedback, and establish yourself as an industry thought leader is to attract leads. Let us go over everything that can help …
5 Marketing Message Building Blocks
If you’ve spent any time researching marketing messages, you’re aware of the overwhelming amount of information available. Your message is how the world learns about your service, and you may only have one chance to impress potential clients before they move on. A marketing message is only as good as its foundation, so before you …