Nowadays, almost everyone has one. In 2021, there will be over 4.1 billion email users, and that number will rise to 4.6 billion by 2025. With this trend, every company needs an email marketing database. Email marketing is one of the most cost-effective digital marketing strategies (ROI). Because millennials prefer email for business. But how …
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How to Create Ideal Customer Profile
Table of Contents Introduction Ideal customer profile vs. buyer persona for B2B startups Why should you build an ideal customer profile? Introduction A hypothetical customer who would greatly benefit from your product while also providing you with immense value. That you helped the other company increase revenue, reduce expenses, save time, relieve pain points, or …
8 Expert Tips for Choosing the Best Social Video Marketing Strategy
Studies show that people remember 95% of what they see and only 10% of what they read. Not surprisingly, 78% of video marketers say video has directly increased sales (Wyzowl). Social media and video marketing services can help your business grow. 1. Produce Short Videos Bite-sized and snappy video content is definitely the trend in …
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9 Steps to Great Customer Care
Your customer service skills can make or break your business. Good customer service keeps existing customers happy and attracts new ones. Unsatisfied customers, lost business, and a bad reputation can result from poor customer service. Fortunately, providing excellent customer service isn’t difficult if you follow a few simple rules. Provide multiple support options Provide high-quality …
How To Build an Email Campaign Marketing List
Developing an email marketing campaign strategy is a time-consuming process if you lack experience or are unfamiliar with current email marketing trends. While it is a single channel, it contains numerous components that fit together like puzzle pieces. You can easily mess up marketing emails if you are unfamiliar with how they work. Contents …
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5 Ways To Maximize Your Google Ads Score
While your optimization score has numerous benefits, it is necessary to dig deeper into your recommendations before applying or dismissing them in order to use them properly. Here are 5 expert-approved ways to boost your optimization score: Look Beyond Know What Your Score Isn’t Apply or Dismiss Recommendations Prioritize the Most Important Recommendations Evaluate Each …
Social Media Marketing Vs. Digital Marketing
Many people mix up digital and social media marketing. They think using B2B social media marketing methods alone qualifies as digital marketing but social media marketing is only a small part of the picture. Contents Differences Between Social Media Marketing and Digital Marketing Is Social Media Marketing and Digital Marketing Necessary for your Business? Why …
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Tips On How to Reduce Customer Acquisition Risks in Affiliate Marketing
Businesses are always looking for ways to reduce customer acquisition costs, which is why affiliate marketing is so popular. However, external factors such as user acquisition fraud can significantly increase the risk of generating leads via affiliate marketing. Contents User Acquisition Fraud Affects the Entire Ecosystem Ways to Reduce Risks of Customer Acquisition Fraud Affiliate …
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24 Marketing Quotes that Will Inspire You to Be Great
Looking for a little marketing inspiration? Look no further. We’ve compiled a list of some of our favorite quotes. Each of these quotes conveys an important truth about the current state of marketing and business. Enjoy a combination of classic and contemporary pearls of wisdom to spark conversations, generate ideas, and keep your marketing brain …
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How to Execute a Marketing Campaign
Many small businesses think they’re done after a few ads, a website, or a Facebook page. It’s like fishing on dry land—you can cast all you want but won’t catch anything because you aren’t near the pond. Profitable marketing requires meticulous planning. A successful marketing campaign follows these steps. Contents Know Your Campaign’s Fit Set …