Marketers are under more pressure than ever to deliver results. And decision-makers evaluate each channel’s worth. Email, social media and direct mail are all being evaluated. Pandemics, political turmoil, and extreme weather events have made marketing more complex, focused, and time-sensitive. According to Magna, companies spent about $15.9 billion on direct mail in 2020. The …
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6 Cause Marketing Email Campaign Ideas
Corporate responsibility and social causes are becoming increasingly important to retailers. Companies like TOMS have built entire business models around them. 69 percent of Gen Z say they are more likely to buy from a company that supports such causes. To influence purchase decisions, retailers must integrate social cause messaging into their promotional channels, including …
6 Ways To Make Your Site A Lead Magnet
Lead-generating websites have a lot in common. Something is wrong if you can’t get hot leads and make them worth your time. The only way to grow your brand, increase your revenue, collect customer feedback, and establish yourself as an industry thought leader is to attract leads. Let us go over everything that can help …
5 Marketing Message Building Blocks
If you’ve spent any time researching marketing messages, you’re aware of the overwhelming amount of information available. Your message is how the world learns about your service, and you may only have one chance to impress potential clients before they move on. A marketing message is only as good as its foundation, so before you …
How to Target Niche Communities With Influencer Marketing
Maybe you’re an artist at heart. Maybe you’re a fashionista who adores creativity. The Internet makes it easier to find niche communities based on specific interests. This is also good news for brands and marketers who want to target a niche market. Influencer marketing can help you reach niche communities. Identifying Niche Influencers Brands frequently …
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Influencer marketing is becoming increasingly popular
Influencer marketing has never been more valuable. On social media, brands can boost influencer marketing by sharing sponsored content from relevant influencers. In fact, many influencers eagerly await this app’s arrival. Together with brand-owned content, influencer marketing can help raise brand awareness and increase consumer engagement, as well as sales. Social media engagement allows brands …
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5 Reasons Inside Sales Will Keep Growing
Inside sales is already thriving and will continue to do so in the coming years. It’s when a team sells products or services remotely. Inside sales teams rely heavily on email, phone calls, and texts to communicate. Millenials lead this era, with Gen Z close behind. As a result, inside sales can help your company …
5 Reasons to Consider Geofencing Marketing
Marketers must be familiar with geofencing. Many marketers already use this strategy to increase sales, conversions, and profits. Undeniably, it works, so give it a shot if you want to stay ahead For starters, you must understand what geofencing is and how it can help you grow as an entrepreneur. So, let’s define geofencing and …
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Personalize Your Sales Pitch With One Subject
Executive compensation drives executive decision making, as well as company goals. Every executive wants to maximize their job performance and, by extension, their pay. Knowing an individual’s compensation structure allows you to tailor your sales pitch to their priorities. The more personal your pitch, the better. However, regardless of who you’re talking to or how …
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Customer Expectations and How to Manage Them
Customer satisfaction is heavily influenced by the expectations of the customer. Remember, what customers consider “satisfactory” will always be determined by a combination of factors including what your company promised, what it delivered, and the customer’s own personal viewpoints and experiences. It is therefore important to note that, while making a strong sales pitch is …
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