Lite1.7 Blog

MailerLite, AWeber, DotDigital, and Mailjet are some of the finest Mailchimp alternatives for email marketing.

This post will compare all of these email marketing services.

• Moosend
• HubSpot
• Sendinblue
• GetResponse
• Sendinblue
• MailerLite
• AWeber
• DotDigital
• Mailjet

1. Mailchimp vs Moosend

First Moosend! If you believe Mailchimp has it all but is too expensive, Moosend has you covered!

For starters, Moosend saves you money on the same features. You’ll find a drag-and-drop email builder when you switch. Sign up today to send unlimited emails and access all features (basic and advanced).

Even as a free user, you can segment your audience in any way you want. The new audience management tools make it easier than ever to master list management and boost your online store or agency’s sales funnel.

Unlike Mailchimp, the visual automation builder lets you preview your workflows.

2. Mailchimp vs HubSpot

HubSpot is a marketing automation, email, and CRM application. With HubSpot, you can see how your marketing activities effect your consumers’ experience throughout their buying journey. In terms of marketing and functionality, it rivals Mailchimp.

Beyond the drag-and-drop editor and configurable templates, HubSpot is meant to help you develop your business. The actual power of HubSpot’s marketing email tool comes when paired with CRM and marketing automation.

With HubSpot, you can create detailed email campaigns that cater to each contact based on their CRM data. Then, create if/then logic in your automated email sequences so each contact gets an email based on their brand experience.

3. Mailchimp vs Sendinblue

Sendinblue, like Mailchimp, can handle many facets of marketing. Their motto “Grow. Sell. Engage” fits perfectly with their automation and email drip campaigns.

Free users can use most of Sendinblue’s features. But there is a daily restriction of 300 emails, which is not ideal. Sendinblue offers a wide range of integrations, limitless contact uploads, sales CRM, SMS, and transactional emails.

Free users get unlimited segmentation, real-time reporting and analytics, and email and SMS personalisation. With its easy-to-use interface and unique SMS marketing options, this email service provider seems like a good alternative to Mailchimp.

4. Mailchimp vs GetResponse

Next is GetResponse, an email marketing and automation platform that could be a perfect Mailchimp alternative for people on a budget. GetResponse is one of the most customizable Mailchimp alternatives available.

It’s simple to use and offers a full marketing platform. The second benefit is that with so many personalization choices, firms can easily build their own unique brand tone and adhere to it rather than trying to get it right every time they send an email newsletter.

Like Mailchimp, GetResponse has a free plan that only allows you to send to up to 500 subscribers.

5. Mailchimp vs Constant Contact

Another prominent Mailchimp option is Constant Contact. In addition to making the platform easier to use, Constant Contact’s team is constantly educating users via webinars and seminars. It includes possibilities for anything from email templates to learning content.

With this Mailchimp alternative, you can easily market your webinars, conferences, and more using social media connectors, a contact management software, and event management features.

6. Mailchimp vs MailerLite

MailerLite is a feature-rich platform designed to help SMEs develop their email list and survive. MailerLite is simple to use, has one of the best email newsletter templates, great customer care, and helps with a lot of things when it comes to developing and implementing your email marketing campaign.

Making PDF brochures that consumers may share is one of MailerLite’s most useful (if not finest) features.This helps your marketing efforts.

Overall, MailerLite is ideal for authors, designers, bloggers, charities, and SMEs.

7. Mailchimp vs AWeber

Alternative to MailChimp that “plays well with others” – i.e. has many integrations and features like MailChimp. AWeber allows you to develop and tailor your email marketing campaigns while targeting your audience successfully.

Its unique features will help you create long-term relationships with clients and prospects while increasing conversions. This tool also has several integrations and testing options for eCommerce platforms like Magento and Shopify. And it’s all pretty affordable.

8. Mailchimp vs DotDigital

DotDigital is an innovative Mailchimp alternative that aims to engage through the greatest marketing emails. DotDigital is a terrific solution that can interact with all fundamental platforms and deliver automated messages to entice and engage.

Its automation builder is simple to use, and its email editor is more than enough to help you generate engaging email newsletters.

9. Mailchimp vs Mailjet

Another product that has been around for a long time and can provide users with all the experience, automation, and innovation they need is Mailjet. Mailjet provides real-time analytics to help you track your mailing lists and users’ responses.

Plus, this Mailchimp competitor is easy to use, making it a popular choice among newbies, even if some have had issues. Even though their designs are branded, Mailjet’s free plan offers a vast range of email templates

Email marketing is one of the oldest and most widely utilized digital marketing campaigns. A list of subscribers who have expressed interest in your business’s products or services is emailed. The idea isn’t new, but the execution has been tweaked to give a more tailored experience for users.

According to many research, email marketing still has a 30-40% return on investment for every $1 spent on it.

• Types of email marketing:
  • Promotional
  • Informative
  • Re-engagement
• Why your company needs email marketing
  • Sales conversion
  • Recognising
  • Usability
  • Affordability
  • Real-time communication
  • Stay in touch
  • Easy targeted messaging
  • Easy to obtain analytics

Types of email marketing:

• Promotional: It’s not uncommon to receive emails offering discounts and coupons to save money. These are promotional emails, which try to boost awareness of a company’s products or services while financially rewarding purchasers.
• Informative: Informative marketing is also a wonderful approach to keep clients informed about company changes, new items, and shipping delays.
• Re-engagement: Re-engagement emails can be promotional or instructive, but they are targeted to people who have previously expressed interest in your organization but no longer interact. This could be someone who hasn’t bought from you in a long, or someone who hasn’t completed an online buy. It’s a terrific way to offer discounts to customers who need them without organizing a company-wide campaign.

Why your company needs email marketing

1. Sales conversion

Promotional and re-engagement emails are wonderful ways to give discounts on items or services, prompting customers to spend more. Ultimately, your email’s calls to action lead to conversions.

Make it personal by giving each subscriber a birthday discount.

2. Recognising

Email marketing is simply scalable, so you can send to a large number of people without spending a fortune. Unlike other platforms, such as social media, it’s simple to acquire email addresses through mailing list registration boxes, e-commerce purchasing carts, and third-party sources.

Email inboxes are also carefully controlled environments with just relevant content from companies. Providing useful content will keep your brand fresh in the thoughts of your readers.

Changing up your emails will help you generate leads, convert them, and keep them coming back.

3. Usability

It’s easy to construct a campaign around social media because that’s where the action is. However, many clients are either young or too tired to open an account. Anyone with a digital gadget has had to create an email address in order to utilize it.

Emails, while not ideal, are a more universal technique that helps reduce waste.

4. Affordability

It can be challenging to find the right marketing solution, which is why we developed a guide on the top seven must-have characteristics. That said, many providers provide numerous tiers of membership, sometimes starting with a basic, free plan.

Marketing service providers know the value of offering services that expand with your business’s needs, which helps to make email marketing a scalable option with results based on the effort you put in.

5. Real-time communication

Emails were previously the privilege of high-end computers, but now many of us turn to our cellphones on the go to check incoming email, along with tablets and even wearables. This makes it easier for firms to target consumers in real-time with current information. Imagine a sports team wins a match; this is a wonderful moment to conduct a sale on things relating to that team, for example.

Prominent calls to action will provide buyers a direction, whether that’s a link to a product, your website, or a reviews page. After all, there’s no time like now.

6. Stay in touch

Unlike social media, where it’s possible for algorithms to alter the type of information that customers view without any warning, emails are a solid way to reach an audience. Readers can select when to interact with emails, that then go on to be stored chronologically in their inbox.

7. Easy targeted messaging

An email service provider will be your first step in delivering promotional emails and other marketing content, but this can be time-consuming and complex. Investing in a more complex email marketing service opens the door to tons of new opportunities, like automation.

With every consumer in a different stage – browsing, buying, aftercare, just to name a few – you can generate content that is automatically sent out to fulfill the individual’s needs.

8. Easy to obtain analytics

Remember your purpose when developing email marketing material, and take the time to build up analytics when constructing your template whether it’s through a custom created email service provider or an API that connects to other elements of your business like your website.

Understanding how you receive your leads, click-through rates and an array of other data might allow you to build stronger plans of attack in the future.

Following the steps in this article, you will be able to recover your email messages, address book entries, and other data from your Outlook PST backup file, which can be used to restore data in Outlook 2019, 2016, 2013, 2010, 2007, and 2003, as well as in Outlook for Microsoft 365.

• Restore the contents of an Outlook PST file, including mail, contacts, and data.
• What is the best way to import a new PST file into Outlook?

Restore the contents of an Outlook PST file, including mail, contacts, and data

It is possible to restore Outlook data from a backup PST file to the same computer, another computer, or another email account using the instructions below.

1. From the menu bar, select File > Open & Export > Import/Export from the drop-down list. In Outlook 2007 and 2003, go to File > Import and Export to get started.
2. After selecting Import from another software or file, click the Next button.
3. Depending on whatever version of Outlook you are using, choose either Outlook Data File (.pst) or Personal Folder File (PST), then click Next.
4. Use the Browse button to identify and choose the PST file from which you want to import information.
5. Choose one of the following options from the list:

• Replace duplicates with imported items to avoid duplication: It imports all of the data and substitutes any data that is identical in the current PST file.
• The ability to create duplicates: Imports all data and creates copies of objects that are the same as before. Every email and contact is imported into the PST file, regardless of whether or not they already exist in the PST file.
• It is important to avoid duplication of data, so no duplicate data is imported.

6. Click on the Next button.
7. Select the folder to import from (optional), whether to add subfolders, and the location where the import will take place. Select Filter if you want to exclude certain emails from the import.
8. Click Finish once you’ve finished configuring the import parameters.

What is the best way to import a new PST file into Outlook?

For those who want to import a PST file into Outlook and use it as a distinct data file, you’ll need to create a second account in addition to your primary one.

1. Select File > Account Settings > Account Settings > Account Settings > Account Settings from the menu bar.
2. From the Account Settings dialog box, select Data Files as the storage type.
3. To add another PST file to Outlook, select Add from the File menu.
4. After selecting the Outlook data file, click the OK button (.pst).
5. Navigate to the location of the PST file, specify the file name, and then click OK.
6. Right-click the PST file and select Set as Default from the context menu. The PST file will become the new default data file as a result of this.
7. Click on the X to close the window.

The consumption of video material is on the rise over the last few years. Consumers appear to want even more video content than is already accessible. One of the most well-known and popular social media platforms, Tik Tok has gained widespread attention for its innovative way to sharing user-generated content on the internet and around the world. Because it allows even the smallest businesses to be featured in video content geared at a certain niche, it has assisted social media influencers in their attempts to break into the video marketing arena on the internet.

• YouTube: The most widely used video search engine on the planet.
• What Are the Benefits of Video Marketing for Businesses?
  • Savings in terms of time
  • Aesthetics have been improved.
  • Better SEO
• Conclusion

YouTube: The most widely used video search engine on the planet

YouTube was only a repository for already created video content when it first launched nearly a decade ago. Also, YouTube serves a social media network for the vast majority of its users. Several updates have introduced capabilities that allow users to watch video material in a manner similar to how Instagram stories are seen by the public.

Both established and emerging brands are attempting to improve their YouTube marketing strategies. This presents an excellent opportunity for both video creators and brands looking to engage customers more effectively on YouTube. When compared to plain text, visuals are significantly more effective in capturing a viewer’s attention, making it easier for marketers to engage a potential customer with enjoyment before pitching their product to solve a relevant problem in the consumer’s life.

What Are the Benefits of Video Marketing for Businesses?

In order to maximize profits, businesses should consider capitalizing on the rising tide of video content. It is commonly known that video material is more effective at promoting your products. Let us take a look at some of the benefits below:

• Savings in terms of time

An internet consumer’s attention span is reduced to approximately eight seconds after seeing a piece of content, according to a Microsoft study. As a result of the limited time available for drawing a potential customer’s attention and convincing them to purchase your products, it is vital to include time as a Key Performance Indicator in your marketing strategy. Customers can consume and remember bigger volumes of knowledge as a result of video material, allowing them to complete their tasks in less time.

• Aesthetics have been improved

Video may make your content more aesthetically appealing and engaging, as opposed to other types of content. In order to improve your ads and make them more engaging, numerous firms employ a range of video editing techniques. Some business owners use animation to enhance their transitions. Others take the risk of generating video content that has never been seen before by utilizing their creative videography skills.

• Better SEO

Video marketing improves SEO. Adding video content to your internet landing pages and other online marketing platforms will provide you with more SEO. It will help your website rank higher in search results.

Conclusion

Getting your name out there in 2022 will be more challenging than it was ten years ago. One of the reasons is that time and attention have become even more scarce in recent years. As a result, whether you want your company to be noticed online or offline, you must keep up with current industry trends. In order to achieve marketing objectives, they are currently focussing their efforts on the creation of entertaining and engaging video content.

You will be guided through the process of scheduling emails in Microsoft Outlook in the following article. Microsoft Office 365 is compatible with all versions of the software, including Outlook 2019, Outlook 2016, Outlook 2013, and Outlook 2010.

Import Contacts from a CSV File into Outlook

Outlook gives you the ability to choose the exact time at which you want your email to be delivered.

1. Compose a message for the recipient. Create a new message, reply to an existing message, or forward an existing message. Message creation is simple.
2. Select the Options option from the drop-down menu.
3. Delay delivery can be selected from the More Options drop-down menu.
4. In the Properties dialog box, select the checkbox labeled “Do not deliver before” and click OK.
5. Choose the day and time when the message will be delivered.
6. Click on the X to close the window.
7. In the message window, click on the Send button.

This places your message in the Outbox until the time you specified comes, at which point it is sent out to the recipient.

When it comes to writing persuasive copy, some people struggle, and if things become too complicated for them, they can hire a freelancer or a professional writer. On the basis of extensive research and professional writing experience, we would like to share some of the best practices for creating pitch-perfect email content.

• Identify your marketing objectives and goals
• Make Use of Captivating Email Subject Lines
• Make Your Email More Personal
• Do not start with a pitch
• Make an Offer That Is Unacceptable
• Be sure to include caveats
• Incorporate fear of missing out (FOMO) and a sense of urgency into your copywriting
• Avoid Spam Folder
• Encourage people to provide feedback

1. Identify your marketing objectives and goals

You must first define your objectives before you can choose a marketing medium to accomplish them with. As soon as your objectives have been defined, you can begin developing a comprehensive strategy for achieving your objectives. You should personalize your email marketing content to ensure that it reaches the intended audience and achieves the specific goal.

Furthermore, you can create email content that serves multiple functions at the same time. So make sure your email content stand out from the crowd. Also, if necessary, separate email campaigns for different marketing objectives should be created.

2. Make Use of Captivating Email Subject Lines

Creating an attention-grabbing subject line is important for avoiding spam filters so try to include as much of the email’s content as possible in the subject line to maximize effectiveness. Be succinct and direct in your communication. Additional information can be included in the preheader by emphasizing a benefit that will be received by the customer upon opening the mail package.

3. Make Your Email More Personal

You should make the content of the email as personalized as possible for each recipient but you are not required to create a unique email for each subscriber in order to accomplish this. Just remember to use the appropriate tone when speaking to a hypothetical customer. Create a customer persona to use as a starting point for personalizing your emails.

The most important thing to remember is to address your emails in the second person. Concentrate solely on “you and I,” rather than on “the company,” when making decisions. With this conversational tone, you can establish a connection with your customers and increase the likelihood that they will open your email.

4. Do not start with a pitch

For a variety of reasons, we despise it when people actively attempt to sell us something. Pushy salespeople instill in us a sense of distrust in the product they are selling. The recipient will react in a manner similar to that of a suspicious buyer when you begin an email with a sales pitch. As a result, never begin your pitch with a description of your product or service.

Create a mailing strategy that will entice a potential customer to purchase your product or service. The customer will also see that you are trustworthy and considerate as a result of this approach as well.

5. Make an Offer That Is Unacceptable

You must still back up your form designs and attention-grabbing headlines with high-quality offers in order for them to be effective. Firstly, starting with the opt-in form and subject line, always follow through on the promise you made. Secondly, think about creating an offer that your target audience will be thrilled to receive. Knowing their interests will allow you to tailor the content of your emails to meet their specific needs. Also, make certain that each email you send is of the highest caliber possible.

6. Be sure to include caveats

The document is being constantly scanned by individuals in order to reach a conclusion. Also, they read the endnotes and PS lines at the end of the book as well. Consider the fact that you always read the first and last lines of any letter you write. As a result, including this line as a caveat or as an additional fact lends a familiarity to the entire email message. A caveat line may also be used to specify a deadline for a product’s promotion or availability for purchase.

7. Incorporate fear of missing out (FOMO and a sense of urgency into your copywriting

If you visit your favorite e-commerce website on Black Friday, it’s likely that you’ll see a countdown timer. However, what leads you to believe that the timer is active? The purpose of this is to create a sense of urgency while also serving as a reminder. You would have purchased the product regardless, but the fear of missing out (FOMO) will motivate you to act more quickly than you would have done otherwise. Therefore, always infuse your email copies with a sense of urgency and fear of missing out (FOMO). This does not necessitate the use of a countdown timer. You can craft your words in such a way that they elicit the same emotional response as the original.

8. Avoid Spam Folder

All emails are routed to the spam folder once they have completed their intended purpose of communication. It is possible to spend a significant amount of time, money, and effort developing an email content marketing campaign, only to have it all land in the spam folder. However, by following the guidelines below, you can prevent your email from being routed to the spam folder:

• Using dubious terms in your email, such as “free content” and “earn money,” should be avoided at all costs.
• Do not use misleading subject lines; if recipients become frustrated with your emails, your reputation will suffer as a result of this.
• When compiling your mailing list, keep in mind the CAN-SPAM LAWS and other applicable laws.
• Avoid including third-party links in the body of your email that appear suspicious.
• Avoid using phrases such as “definitely not spam,” because this is exactly what spammers would say in response to your message.

To conclude, always proofread the email before sending it to ensure that it does not sound spammy.

9. Encourage people to provide feedback

Instead of focusing on one-sided communication, your email marketing content should be geared toward continuing the conversation with your customers. Customer engagement and familiarity are increased when the letter is left open-ended.

As a result, make an effort to include a link to a direct response form in the email chain. In addition, encourage readers to contact you with any concerns or questions. You are showing your concern with this small gesture, which will lead to increased participation and engagement.

Creating and editing a group in Contacts, as well as sending an email to the group’s members, will be demonstrated in this section.

• How to Set up iOS Contacts for Group Emails
• Steps to Send Group Emails from an iPhone or iPad
• What is the best way to send group emails using another email client?
• How to Make Changes to an Email Group on an iPhone or iPad

How to Set up iOS Contacts for Group Emails

Using your iPhone or iPad, you can send an email to a group of people by following these steps:

1. Open the Contacts application on your computer.
2. To add a new contact, press the + button.
3. Create a name for the email group by typing it into the Last name or Company text box.
4. Scroll down to the area labelled Notes at the bottom of the page.
5. Use a comma to separate each email address that you want to include in the group. For example, the following would be the email addresses of a company’s employees: [email protected], [email protected], and [email protected].
6. To bring up the context menu, tap and hold anywhere in the Notes text box for a few seconds.
7. Select All to select all of the items in the Notes section, and then press Copy to copy the selection.
8. Go to the top of the page and select Add email.
9. Select the Email text box and then press the Paste button to paste all of the addresses you previously copied into it.
10. To save the newly established email group, click the Done button.

Steps to Send Group Emails from an iPhone or iPad

You can send an email to all of the addresses on a mailing list or group by following the procedures below:

1. Open the Contacts application on your computer.
2. Navigate to the contact information for the email group.
3. Click on mail to send a fresh message to the entire group of people.
4. The Mail application is launched, and the To field is filled in with the email addresses of the members of the group.
5. Click the Send button to send the group email to everyone in the group.

What is the best way to send group emails using another email client?

If you don’t want to send group emails using the built-in Mail app, you can copy the list of addresses and send them using your favourite iPhone email software instead:

1. Open the Contacts application and look for the email group in the list of contacts.
2. To bring up a menu, tap and hold the list of addresses on the screen.
3. To duplicate all of the addresses, select Copy from the drop-down menu.
4. Open the email application on your computer.
5. After you’ve selected the To text box, press the Paste button.
6. Send the email in its entirety.

How to Make Changes to an Email Group on an iPhone or iPad

The group email addresses are contained under the Notes section of a group contact in the Contacts app. This area allows you to change the recipients of the group, as well as to add and remove email addresses.

1. Open the group contact in the Contacts app and select Edit from the drop-down menu.
2. To enable editing of the Notes text box, tap on it twice.
3. Remove addresses from the group, update the email address connected with a contact, add new contacts to the group, and rectify any spelling mistakes.
4. Select and copy the collection of addresses from the previous step.
5. Locate the email text box that contains the previously mentioned addresses.
6. Tap the text area, and then use the small x to the right of it to remove everything in it.
7. Enter the new email address in the empty email area and then press Paste to update the group information with the new information.
8. To save the group, press the Done button.

When sending an email to a big group of people, it is useful to use a contact list to select the individuals who will receive the message. You can include as many recipients and groups as you want to the email in order to create a message for each one of them.

Instructions on how to manually select email recipients in Gmail

Gmail simplifies the process of sending an email to a contact. When you put an email address in a message, Gmail proposes a name and email address for you to use. In order to choose which people to email, there is another way that you can utilize, which is to use your address book. Furthermore, you begin by sending a new message, or replying to or forwarding an existing message.

1. Depending on how you want the message to be delivered to the recipients, choose To, Cc, or Bcc from the message box drop-down menu.
2. In the Select contacts window, enter the names of the people who will receive the email. To choose contacts, either navigate through your address book or use the search bar on your computer’s screen.
3. When you’re finished, click the Insert button.
4. Compose the email message.
5. When you’re finished, send it off.

You will learn how to add an email address to your Gmail contacts and then how to update the contact to include other information, such as the person’s name, in this article. If you are using a desktop computer and accessing Gmail using a web browser, the steps following will apply to you.

• Instructions on how to add an email address to your Gmail contacts list.
• Access the Contact in Gmail
• About Google Contacts

Instructions on how to add an email address to your Gmail contacts list

Other than ensuring that a new contact’s information is accessible on other devices, another purpose for adding them to Gmail is to ensure that they are recognized by Google and do not end up in spam folders. An example of how to add an email address to your Gmail contacts will be provided in this post.

1. In Gmail, open a message from the sender who you want to save as a contact. Select the contact from the drop-down menu.
2. The sender’s name will appear when you place your mouse over their name.
3. In the pop-up box, select the option to Add to Contacts.
4. Click on Edit Person to add any extra information about this person to the record. You should provide the sender’s name and any other relevant information you may know about the individual. You are not required to fill out all of the fields. Then, you may always go back and make changes to your entry.
5. Save the new contact after you have supplied all of the relevant information.

Access the Contact in Gmail

Whenever you’re ready to add more contact information or make changes to the information you presently have:

1. To begin, go to Google Contacts and create a new entry.
2. Begin putting the contact’s name or email address into the search area in step 2. Gmail will suggest contacts that are a good match for you. You can also choose the right contact if Gmail does not suggest one for you from the search results.
3. The contact’s information is then displayed. To make changes to a contact, click on the pencil icon.
4. Make any revisions or additions that are necessary. To show additional fields, scroll down to the bottom of the contact screen and click Show more.
5. Click on the Save button.

About Google Contacts

In Google Contacts, when you add a sender to your contacts list, the information is synced across all of your desktop computers and mobile devices, ensuring that it is always accessible, no matter where or what platform you are working on.

It is important to change your Gmail password on a frequent basis in order to protect your information and preserve the security of your messages. You’ll need to use the new password to sign into any Google product, including YouTube and YouTube TV, as well as Google Photos and Google Maps. Changing your Gmail password will also change the password for your Google account, so you’ll need to use it to get into any Google product.

• Instructions on How to Change the Password for Your Gmail Account
• Additional security precautions with your Gmail account.

Instructions on How to Change the Password for Your Gmail Account

Using a computer and a web browser, follow the steps below to update your Gmail password.

1. From the Gmail inbox, select Settings from the drop-down menu (gear icon).
2. Select the View all settings option from the drop-down menu.
3. In the Accounts and Import section, click on the Accounts and Import tab to open it.
4. Change your password by selecting it from the drop-down menu next to the Change account settings section.
5. Enter your current password to confirm your identification, then click Next to proceed.
6. Type in and confirm your new password, then click Change Password to save your new information.

Additional security precautions with your Gmail account

• You should take the following precautions if you have been a victim of password theft or are concerned that someone else may be gaining access to your Gmail account after you have left it signed in on a public computer:
• Log out of all Gmail sessions from a remote location and prevent your Google account from being accessed by lost or stolen equipment.
• Ensure that any services and individuals attempting to access your Gmail account are recognized by you before proceeding.
• Enable two-factor authentication in Gmail to provide an extra layer of protection.