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Without a doubt, automating your marketing can help you scale your efforts without losing precision. But you want your automated messages to feel personal, to build connections, and to amplify your brand.

After all, it takes positive marketing messages to make a brand stick in the mind of a potential customer. That means every message counts until you get “stuck.” Your communications may lose some of your best leads if they are inconsistent with your products and company values.

Sadly, many companies fail in this delicate phase. Their brand messages don’t build credibility or resonate with the audience.

However, consumer brands like Coca Cola excel at this because they have comprehensive brand guidelines that govern all marketing messages across all channels. In order to simultaneously appeal to consumers and their personal values they employ high-profile celebrity endorsers and massive media spend on TV, radio, and print. They recognize the importance of a consistent brand voice, narrative, and imagery.

However, B2B marketers control a large proportion of brand transmissions in your emails. Fortunately, automation can personalize your marketing and keep your messaging consistent across all channels.

Using marketing automation, data, and creativity, you can easily create more on-brand emails that resonate with your prospects:

1. Sender Personalisation and Brand Ambassadors

People crave connection, which is why marketers want to present their brand as genuine and personal. Despite this, many B2B marketers still use “[email protected]” or “Sincerely, Your Marketing Team” as email signatures.

And who wants to be reminded that they are on a marketing list? Instead, send emails from a real person who represents your brand or organization’s values and fits the message you’re trying to convey. Choosy brand ambassadors For example, last year Coca-Cola chose Taylor Swift as the face of Diet Coke, which many blamed on her polarizing persona.

As much as possible, send emails from people who are highly relevant to the message. You can also use an e-signature, Twitter or LinkedIn links to demonstrate authenticity. You could also include a photo of the sender in the email signature – A/B test to see which works best.

2. Segmentation and Geographic Relevance

Like a message in the wrong language or an event invitation from the wrong continent! These annoying messages will cause unsubscribes. In global marketing, an incorrect geographic filter can even be illegal.

That’s why we advise segmenting your email list. You could also segment your audience by gender, age, job title, company size, industry, and interests. Marketing automation makes segmentation simple, avoiding this major (and surprising) blunder.

3. Create Resonance with Scoring

Use lead scoring – an essential but underutilized marketing tool used to qualify and route leads to sales. If you use marketing automation, lead scoring is a simple way to assess how new leads respond to your content.

Marketers define buyer interest levels (early, mid, and late stage) first, then set parameters to qualify leads for each level. The messages each lead receives can be adjusted as they progress through the stages.

You know a lead is interested in your products or services, so you can send personalized (but automated!) communications with the right content at the right time. Remember those crucial points? Plan your content streams carefully for best results. This is the difference between a marketing message that generates qualified leads and one that generates unqualified leads.

So, how do you define success? Response rate!

When someone replies to an automated email, you know you are on the right track. Respond to this whenever you can. And congrats! It’s not easy.

There have never been more marketing options than now—TV, radio, billboards, websites, social media, etc. Despite this, 80 percent of marketers agree email marketing is still one of the most effective strategies. Let’s take a look at some trends you need to watch out for on email marketing in 2022

1. Customized Emails

Sometimes low-hanging fruit is just that. Personalizing and segmenting emails—a marketing technique that allows you to target specific subscribers—can yield significant returns. Email segmentation allows you to target specific groups of subscribers, increasing your click-through rate.

The difference between “Dear [First name]” and “Dear valued customer” is huge. A personalized greeting can increase a transaction rate by six times, but 70% of brands fail to personalize their emails.

Customize your call to action with personalization emails (CTA). Focus on buyers and their roles within organizations. When a marketing director opens your email, their goals and perspectives may be completely different. Their engagement and conversion rates increase if you provide a unique CTA for each group.

2. Drip Campaign

A drip campaign is a series of scheduled marketing emails sent after a specific event. To convert prospects into leads, and then customers, these campaigns can be used. Drip campaigns can convert up to 98 percent of qualified leads.

An email drip campaign can be set up for a new subscriber, resource download, or demo request. This action triggers your drip campaign workflow, which sends a follow-up message at a predetermined interval.

It could be something as simple as not opening your last few emails, not logging in to your service for a while, or downloading a product without the tutorial or related resource. These drip campaigns can help re-engage customers who have become “stuck” in the customer lifecycle.

3. Campaigns Interactive

With all the pings, alerts, and beeps competing for customers’ attention, the average human only has an eight-second attention span. This makes interactive content more important than ever.

Your email campaign should have engaging content at every stage. 93% of interactive content educates the buyer, nearly 25% more than non-interactive content.

Customers are more likely to engage, learn about your product, and buy if you use interactive campaigns.

4. Funnel Ads

It focuses on spending time and money on the most valuable, profitable returns. (Email marketing is a good platform match for 67 percent of the buyer journey.)

Full-funnel campaigns also consider the marketing funnel’s evolution. The old school thought a funnel had a top, middle, and bottom where customers entered and exited after purchasing. Pre- and post-purchase phases have evolved into a customer lifecycle.

Customer lifecycle phases can be skipped or repeated.

5. A/B Testing

A/B testing, also known as split testing, is a powerful marketing tool. In other words, it compares two versions of the same email campaign.

A/B tests typically focus on one variable at a time, such as background color, to test ways to improve conversions. A/B testing compares deliverability, open, and click-through rates between two versions.

Email segmentation is useful for A/B testing. It allows email marketers to test similar sets of customers to ensure reliable results and eliminate random results. Without a strategy, random changes will result in skewed or useless data.

In Conclusion

Marketing automation with a customer-centric strategy can produce amazing results. Budgeted at $43 per $1 spent on email marketing, This is because email marketing automation can target and guide readers at various points in the buyer journey.

Email marketing can be a powerful revenue generator. Do you use any new email marketing strategies? Share your stories in the comments.

For those unfamiliar with the term API, it simply refers to a set of methods by which developers can access different functionalities of a software application using code rather than logging in. It is known as Application Programming Interface.

To better understand this, imagine a software tool as a restaurant. Most people who want to eat at a restaurant go there, sit at a table, and order from a menu. These “normal” customers are like software users who log in and use the tool’s features by clicking around in the normal graphical user interface (GUI).

Instead of going to the restaurant and ordering from a waiter, why not have it delivered to your door? In this case, you’ll probably order delivery from the restaurant. It’s like using a tool’s API. You can still order items from the menu, but they are delivered to you rather than you going to the restaurant.

With an API, a user can “log in” to an application by sending a programmatic request with their API key (usually just a random encrypted string of characters). The API requests give developers access to the platform’s features using the methods and endpoints (request URIs) specified in the software’s API documentation.

Usages of Email Marketing API

Now that you know what an API is, let’s talk about how an email marketing API can help businesses grow and build better customer relationships.

1. Notifications and transactional messages

The most common use of an email marketing API is to add email notifications and transactional messages to a website or software tool.

Notifications: Many software tools and websites use notifications to notify users of changes to their accounts. On Facebook or Instagram, this could be a new comment or “like” on a user’s post.

It is not always necessary to send an email for every application action. However, if the action is more critical or time-sensitive, sending an email can help ensure the user receives the information quickly.

Transactional Messages: If you’ve ever bought something online or in an app, you’re familiar with transactional emails. These are messages that convey timely information related to a user’s transaction on a website or application. An order receipt is a common example.

Email marketing APIs allow you to create beautiful transactional emails that are directly integrated into your website’s functionality.

LimeBike uses an email marketing API to send transactional receipts with a referral code and a nice HTML design.

The API is not always required to customize transactional messages. Sendinblue, for example, integrates with WooCommerce, Shopify, and WordPress. For non-standard eCommerce systems or custom software tools, an email marketing API can still customize transactional messages.

2. Connect your email marketing to other apps

APIs enable developers to link tools together. That means you can use an email marketing API to connect it to other tools.

Among the most common tools to connect are CMS and CRM systems:

An email marketing API can automatically send your email contacts an email when you make a new post on your website if you use a content management system (CMS).

When contacts meet certain criteria in your CRM, you can set up triggers to automatically send them emails designed in your email marketing platform.

3. Activation and growth hacking workflows

Emails can also be used to increase growth hacking or product engagement workflow engagement. For example, you might want to remind customers to leave reviews for a product they bought. Using an email marketing API, you can send the message at the right time to increase engagement and inform other customers.

4. Customize reporting and dashboards

Email marketing APIs let you access email performance statistics as well as send emails and sync contact information.

Conclusion

There are numerous reasons why someone should use an email marketing API, so it is critical to understand its capabilities. One thing to keep in mind when comparing email marketing API providers is scalability. You don’t want to be left behind when your company grows rapidly and your email API solution can’t keep up.

Order Confirmation Email

Order confirmation emails are sent immediately after an order is placed. They send the customer a digital receipt to confirm the order. That is, they are sent in response to each customer’s order.

Confirming an order is a basic customer service step that every ecommerce business should take. In the absence of a confirmation email, people may question the process. They’d keep your phone lines busy all day.

Luckily, it can be easily automated with a transactional email service.

What is in order confirmation emails?

The primary purpose of confirmation emails is to ensure the customer’s order is correct. So they usually include order details like:

• the products ordered;
• the sum paid (or to be paid on delivery);
• the order number;
• package tracking information;
• expected delivery date;
• customer service contacts.

Optional elements include shipping method, shipping address, and payment method. A link to a FAQ page or customer service is also welcome.

Why are confirmation emails important?

First, the order summary assures the customer that your system is working properly. The payment has already been made. Everyone wants to avoid getting promotional emails, but they also want to ensure their transaction went smoothly.

Likewise, order confirmation emails can include shipping info. So the customer knows what to expect and when. They’d appreciate your initiative in this case. Those who enjoy online shopping are more likely to do so again.

Third, ecommerce emails have the highest open rate of around 64%! None will ever get as many eyeballs. So they’re prime real estate to upsell related products.

In short, order confirmation emails improve customer satisfaction.

Order Confirmation Guidelines

Now that we know the basics of receipt emails, let’s look at best practices and tactics to maximize their effectiveness.

1. Time it right

Once the order is complete, send a confirmation email. So the customer knows everything worked immediately. Worrying them makes shopping more difficult.

2. Thank you

Simple things are sometimes overlooked. You’d thank a customer if you were dealing with them in person! Putting in an order is the best they can do for you.

3. Seek loyalty

A good customer experience includes confirmation emails. They will return to you if you do things correctly, provide all information promptly, and keep their money safe.

4. Mark out a good deal

Of course, including the order total is good. But it would be better if you broke it down to show the savings they made. This will help with buyer’s remorse, or regret over unnecessary purchases.

5. Aim for customer satisfaction

Making a customer happy takes time. Buying is one thing, but using and enjoying the product is crucial.

To get people excited about the product they’ll receive, use the order confirmation email. Send us your best usage ideas. This will increase their satisfaction and lead to more repeat orders.

6. Brand every email

Email design is important for both promotional and transactional emails. You can use order confirmation emails to reinforce brand awareness.

7. Send a shipping confirmation email.

You can add one more touch point to increase delivery excitement. Send them an order status update to reassure them.

8. Promote your community

You want to keep customers engaged between orders. You can ask them to join your mailing list in the order confirmation email. Include links to your forum, social media, and events to encourage participation.

The best low-cost email marketing services

1. Mailchimp

Mailchimp is a popular cheap email marketing service for newbies. You can create multiple campaigns, tag subscribers, and automate workflows.

Premium options include advanced audience insights, custom branding, and a variety of templates, while the free option allows for up to 2,000 subscribers.

2. Constant Contact

To better connect with your subscribers, Constant Contact’s automations feature lets you build trigger-based email series. Importing external lists and transactional email make it a good choice for ecommerce brands.

There’s no free plan, but the cheapest one starts at £15 per month for unlimited emails and powerful features.

3. Sendinblue

Sendinblue is the email marketing toolkit you need to get results fast. You can mix and match features to suit your needs.

Using advanced segmentation and A/B testing, you can create transactional email campaigns, SMS marketing strategies, and more.

And it’s all free to start with up to 300 emails per day.

With Sendinblue, you can store an unlimited number of contacts on any plan, even the free one. So you don’t have to worry about rising email costs as your list grows.

4. ConvertKit

ConvertKit helps creatives connect with their audiences. The platform has an ever-expanding library of email templates and landing page designs that are optimized for conversions.

Visual workflows help you map out trigger-based campaigns on the dashboard. The free plan includes up to 1,000 subscribers but not automated sequences or funnels. Sign up for the next plan, which starts at $29 per month for 1,000 subscribers.

5. MailerLite

MailerLite is a powerful platform. Automation, personalization, and segmentation allow you to build deeper relationships with your subscribers.

You can also A/B test campaigns and use advanced audience insights to better understand your audience. Up to 1,000 subscribers are free. After that, you’ll be upgraded to the $10/month plan, with prices increasing as you gain subscribers.

6. Cake Mail

Create your own branded templates (or use one of ours) and manage your subscribers with Cake Mail’s grouping and segmentation tools.

Cake Mail is designed to be simple, allowing small businesses to focus on messaging rather than design. You can sign up for a 30-day free trial to test the platform, or pay $8 per month for unlimited emails and 500 subscribers.

7. GetResponse

GetResponse has everything you need to send one-off emails and run ongoing campaigns. It includes pre-made autoresponders, trigger-based email templates, powerful segmentation tools, and professionally designed templates to make your emails stand out in your subscribers’ inboxes.

Start with a 30-day free trial. Then it’s $15 per month.

8. Aweber

Aweber’s AI-powered design assistant helps you create beautiful emails quickly. The platform also includes a drag-and-drop template builder and landing page designer. There’s also a campaign marketplace where you can import high-performing campaigns to use as a guide.

New free plan for 500 subscribers. Then it’s $16.15 per month.

9. SendGrid

SendGrid was designed to help developers and marketers create and send engaging email campaigns. A/B testing, signup forms, premade landing page designs, and advanced insights are all included.

After 30 days, you can send up to 100 emails per day on the free plan. Otherwise, advanced features start at $14.95 per month.

10. Moosend

Moosend is a fully-featured, low-cost email marketing service. You can use premade templates to create branded landing pages, send automated emails based on subscriber behavior, and use ecommerce AI to increase sales.

Free plan lets you email up to 1,000 subscribers. If you have more than that, you’ll need to upgrade to a paid plan starting at $8/month.

11. Omnisend

Templates for automated workflows, dynamic forms, and email campaigns help you create eye-catching email campaigns quickly and easily. A drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools are also included.

The free plan allows up to 500 subscribers but has limited features. Paid plans start at just £4.80 per month.

12. Mailjet

With Mailjet’s easy-to-use features, you can easily create meaningful emails. Then manage and segment your audience to send the right message to the right people, and track campaign results with advanced insights.

The free plan allows up to 6,000 monthly emails. Want more? The monthly fee is $9.65.

What is e-commerce marketing?

An ecommerce marketing strategy is a plan for promoting your online store and increasing sales. The strategy is a long-term vision for your ecommerce company. Market, trend, consumer research, brand values and product knowledge are all factors.

An industry with so many products, business models, and target groups that it’s impossible to pick one best practice. What works for one seller selling a specific product may not work for another selling to a different market or audience.

Here are some general marketing ideas to help you develop an ecommerce marketing strategy.

1. Set your target market and audience

To find the right voice, messaging, channels, and offers, first understand your target audience.

2. Study your competitors’ moves

It’s not worth reinventing the wheel if it’s working. But also look for improvements. This can give you a competitive edge.

3. Set benchmarks-based goals

Make projections based on industry data before collecting your own. This will help you focus.

4. As you gain ground, add more marketing channels

If your initial marketing strategy is working, try new channels and tactics. For example, a dedicated customer service person can add a live chat.

5. Find marketing tools that can help you

As you can see, ecommerce marketing is complex. Luckily, there are tools available to help you get started with many of the tactics mentioned.

6. Customize your message

Personalized ads, emails, SMS, and live chat deliver better results. Customers enjoy being understood rather than receiving a generic message.

7. Automate everything

Small businesses need autopilot sales to scale. The less you have to do, the better. Then marketing automation tools like bulk emails, workflows and lead scoring can help.

8. Track and refine your ecommerce marketing results.

The only way to measure an ecommerce marketing strategy’s success is to track ROI (ROI). Non-productive campaigns are not worth the money spent. Reuse the ones that work for a larger audience.

9. Aim for profit, not just sales

Paying for new customers may reduce your profit. You pay more for one-off sales due to ad prices and more returns and exchanges (new customers don’t know their size, etc.). It’s cheaper to sell to existing customers.

10. Embrace your brand’s loyalty

Customer loyalty boosts profits, improves brand image, and attracts new customers referred by fans. It has a long-term impact, so start working on it now. CRM loyalty tiers, automations, and behavior insights will help.

If you are new to business, you should know how vital it is to keep in touch with your clients. Email marketing is a top priority for all businesses. So, make sure all incoming email addresses are valid and verified. That’s why you need email list verification.

Email List Verification

False contact data is a problem for even the most reliable admins and marketers. Invalid email addresses and phone numbers impede company operations. These keep you from reaching your customers and prospects, affecting sales and ultimately the bottom line.

List verification directly addresses these issues by ensuring you collect and use valid contact information.

Email verification generally checks the recipient’s email address. It checks if the email address is valid and still working. With API integration, all fake emails are removed systematically, saving time and effort.

What are the Benefits of Email Verification

There are many benefits you can derive from email verification. Let’s take a look at some

1. Boost Reputation

If your bounce rate increases and email providers start blocking you, your company’s credibility and reputation will be at risk. Nobody wants to be labeled a “spammer.” Thus, email verification can help maintain your company’s reputation.

2. Better ROI and lower costs

One of the main benefits of email verification is saving money by removing invalid email addresses from your mailing list. Every message you send represents a cost, and every message that contains invalid or invalid addresses represents a loss. A more precise, verified list will increase campaign ROI.

3. Data Analysis and Grouping

Inactive email addresses are useless for guiding future engagement campaigns or content topics. That data is vital for ROI.

A verified mailing list will reveal who have interest in your products or services. Those segments can be grouped. Once segmented, you can send personalized messages to each group, encouraging them to return or updating them on your services and products.

These are some reasons why you need to use email list cleaning free tactics. Unless your email message is useless, it will help you stay relevant and benefit from email marketing.

Even if we recommend six-monthly email list cleaning, this will depend on your ratio and the number of emails you send. You may need to clean your list again after or before launching a campaign.

Signs to look for to know an Unclean List

• Bounces are larger than usual or increasing rapidly.
• Open-rates are unusually low or declining rapidly.
• Spam complaints are higher than usual or increasing.

You can find out when your data started to degrade by looking at the delivery analytics for specific campaigns. If you have multiple lists, start with the one with the worst deliverability data.

Hire or do email list cleaning?

List-cleaning, also known as “email scrubbing,” is required every six months or two to ensure that your emails are only going to engaged subscribers and potential leads. You can clean your email list manually or use a service like Verify550 to do it for you. While each method has its own benefits, we recommend combining them for the best email list hygiene.

Best Email List Cleaning Services

• Terms: Check the company’s terms and privacy policy to ensure they are not selling or publishing your email addresses to third parties.
• Transparency: Are they publicly listed online with contact information for domain ownership, business area, etc.? Is there a dedicated office space?
• Support: the service provider responded to the inquiry via email, contact form, or telephone.
• Integrations: Managing email addresses in bulk is another. But, if you can combine all of your systems and entry points where you collect email addresses, that’s even better.
• API: Do they have a well-documented API that you can use to integrate your systems with them?
• Conformity: regardless of whether the service provider is subject to privacy laws like GDPR or anti-spam legislation.

In Conclusion

Using a list hygiene and email validation service can increase the number of emails delivered to your inbox, reduce the risk of being blacklisted by ISPs, and eliminate the risk of being expelled by your email service provider. Remember that without list hygiene and validation, you will not achieve 100% accuracy and reliability on your mailing list. Former employees frequently abandon their old email addresses.

Having valid email addresses is critical for any business’s email marketing success. It is critical to verify that the addresses on your list are completely functional, error-free, and exist. The most effective way to accomplish this is through the use of an email validation service.

Email Validation

Email Validation is a process that verifies the accuracy and deliverability of an email address. It employs a sophisticated procedure that detects inaccuracies. It verifies the existence of a specific email address using a popular and trusted free domain. Also, it assists in managing and cleaning up your mailing lists. It optimize your email marketing initiatives, and increasing your return on investment.

Why Is It Vital To Use Email Validation Services?

Email validation may be a solution to the growing number of incorrect or discarded email addresses. Email validation can help you maintain a positive relationship with your engaged customers or prospects, resulting in more desirable email marketing results.

Utilizing an email validation procedure enables you to verify clients on your mailing list in real time. It is appropriate for ensuring the accuracy of new or existing email addresses on lists.

Reduces Expenses and Increases Return on Investment

The primary advantage is the cost savings associated with having functional email addresses in your database. Each email message sent represents money invested, and each promotion or marketing message sent to invalid or bogus email addresses represents money wasted.

With a more detailed, validated mailing list, you can achieve a higher ROI on your campaigns. Once you start seeing positive results from your email campaigns, those results can translate into additional savings on long-term email marketing projects.

Enhancements to Message Delivery and Results

With a more favorable reputation earned through fewer complaints and bounces, more– if not all– of your email campaign messages will successfully reach your customers’ inboxes, resulting in increased open, click, and engagement rates.

Fewer Complaints and Avoiding the Spam Trap

By avoiding individuals who flag your email messages as spam and avoiding spam traps, you can expect a lower complaint rate and a more desirable sender reputation.

Desirable Prospects

Validating addresses immediately after they are entered on your website ensures that you have captured a valid email address. It improves data quality and expands the list of individuals to whom you can send email.

Having a significant number of working addresses equates to a greater number of potential customers and revenue opportunities.

It is stated that after implementing an email validation procedure, some organizations saw a 75% decrease in bounce rates and a 20% increase in open rates. Increased open rates result in desired sales, increased brand visibility, and increased response rates to advertisements.

Begin by evaluating email validation services that will enable you to mitigate risks, protect your sender reputation, and profit entirely from the leads generated by your online exposure.

Did you know that if your mailing list contains 10% or more invalid addresses, email service providers may deliver only a minority of your email messages? If your open rates have decreased recently, it could be that the messages you sent never made it to the inbox. A tool for validating email lists is an important component of the strategy for resolving this issue.

Who Is Appropriate For Using An Email Verification Tool?

Inadequate email addresses significantly increase bounce and complaint rates. It eventually earns you a negative reputation with email service providers. Your list will eventually become stagnant. Additionally, if you purchase your mailing list from black market partners, it may be of low quality from the start.

All mailing lists require regular maintenance. Nonetheless, assume you’re generating email leads via inbound marketing, sending frequent emails to your subscribers, and purging inactive addresses. In that case, you may be able to maintain a high level of deliverability without the use of an email verification tool.

What Is the Purpose of Email Validation?

Validating your email list prior to conducting email marketing campaigns has a number of benefits.

• It increases delivery rates by up to 98 percent, enhancing your email deliverability by removing all invalid email addresses from your list.
• Maintain a high Sender Score, which improves deliverability.
• You will be able to save money and increase your return on investment by not sending emails to inactive subscribers.
• You’ll see an increase in conversion rate; more email messages that make it to inboxes imply higher open and click rates, as well as overall more desirable performance.

Three Different Types of Email List Verification Software

Consider the following three primary categories of email verification tools:

1. Tools for Automated Verification

Typically, mailing lists, particularly B2B lists, deteriorate rapidly. Automated email list validation service tools will examine your email list on a regular basis and will notify you when a list requires cleaning, or will occasionally automate the cleaning and eradication process based on your configurations.

2. Tools for Real-Time Verification

Real-time email list validation tools enable you to inspect and reject emails as they accumulate. Utilizing a CAPTCHA-compliant double opt-in achieves a similar result, but you are still sending at least one email to the bad email address. Additionally, if a person accidentally records an invalid email, a real-time tool will catch the error, ensuring that you do not lose conversions due to typos.

3. Tools for Bulk Verification

This is accomplished by uploading your lists to the system and then waiting for a response. That, in fact, is how bulk email validation tools work. Certain tools require you to submit a.CSV file, and if you’re working with a more robust marketing automation system, the process is generally quite automated.

Bulk email validation tools are ideal if you’re examining an old or purchased list. Nonetheless, you will continue to expose yourself to severe damage to your deliverability by immediately uploading a large volume of emails. Consider impeding your upload if you have any doubts about the quality of your list. This allows you to temporarily pause the campaign if your bounce rate remains high.