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How to Grow Your Mailing List Using Live Streaming

A mailing list is a no-brainer for any internet business aiming to broaden their customer base and increase their revenue. Your mailing list, when properly established, gives you the opportunity to engage with and nurture your audience without having to spend additional money on lead acquisition every time you want to communicate with them. In addition, as members of your email list travel through the sales pipeline, you have the opportunity to build relationships with them.

The problem is that creating a mailing list is a long-term project that takes time and effort. If you want to see your brand expand, you need to make it a regular part of your daily or weekly routine. As a result, in order to attract new clients, it is often necessary to look outside of the traditional box. Fortunately, increasing your subscriber base can be accomplished in a variety of ways, with live video being one of the most innovative, exciting, and successful methods of accomplishing this aim.

For creating new leads, the utilization of live video can be a very effective method. In comparison to regular videos, live videos on LinkedIn attract 24 times the amount of comments and seven times the number of reactions as regular videos.

What strategies can you employ to boost the number of individuals who subscribe to your mailing list through the use of live video? In this blog post, we’ll go over six steps you can take to grow the size of your mailing list, all of which may be accomplished through the use of video live streaming. The topics covered in this workshop will range from generating a fantastic offer to setting up your live broadcast, harnessing the power of storytelling, promoting your event, and much more. Before we get into that, let’s define what live streaming is and isn’t.

In what way does live streaming differ from other forms of media?

Live streaming is the distribution of real-time video to a large number of people through the use of the internet. Depending on how you configure your live broadcast, it can be accessible to anybody or restricted to a certain group of people. For example, live videos on Facebook and YouTube are accessible to everyone who has a connection to either of these social media platforms. In contrast, Zoom live webinars are only accessible to those who have been invited to participate.

You can also host live pay-per-view events, which are more commonly referred to as PPV events. By charging a price for the right to view a live video stream or event, marketers can monetize their efforts by charging viewers a fee to watch them. If the topic looks to be well-known, this is because it actually is. In the television industry, pay-per-view (PPV) is a sort of pay-per-view television in which television networks charge a fee for access to major athletic events or concerts.

Expanding your email list with the usage of live stream video isn’t nearly as difficult as it may look at first glance. Being a part of a large television network or having access to cutting-edge technology resources is not required in order to produce a big-budget film or television show. A little foresight, a little imagination, and a whole lot of hard effort will get you through the rest of the process.

Your prospects will always have a thousand and one reasons not to take advantage of your offer. The trick is to pique their attention and instill a desire to shop by underlining that the opportunity will pass them by tomorrow and they must act now.

Last chance emails might pique your clients’ interest in a sale or other limited-time offer that might otherwise go overlooked. These are unique emails; they allow you to use more direct and sensational language and to add the most eye-catching photos and emoticons to your message. Let’s examine how you can capitalize on your clients’ FOMO!

What is a final opportunity email?

A last chance email is one that you send to your audience in order to persuade them to take advantage of an expiring offer. It may be anything — a discount, a limited-edition product series, or a one-time promotional code they can use. The reality is that your offer is time-limited, is about to expire, and you want to ensure that your subscribers do not miss it.

Thus far, everything has gone swimmingly. However, how can you truly persuade them to take advantage of the opportunity? To accomplish this, you must have a synergistic email copy and design. The trick is to instill a sense of urgency without succumbing to clickbait. In other words, your email should not be deceptive in any manner – don’t put a 24-hour countdown timer if your sale is a week long. It is always preferable to customize your last chance emails and notify users when their favorite things are on sale. Allow your email to precipitate a chain reaction:

1. Your subscribers become aware that you’re running a limited-time promotion.
2. They peruse your featured products and discover an item they had been eyeing but couldn’t afford.
3. They recognize that now is the optimal time to get it, as the price will never be this low again.

This is a simplified timetable, but all last chance communications follow a similar pattern. They prey on a buyer’s anxiety of losing out on a good deal and subsequently regretting it. This is not manipulation — you simply get one step ahead of them and assist your audience in discovering your stuff on their terms.

Create and write recommendations for last-minute emails

It’s a well-known fact that human attention span is dwindling, but it hasn’t yet fallen below eight seconds, despite what some marketing resources claim. However, people lack the patience and inclination to read each and every promotional email from beginning to end – there are simply too many of them.

However, they still take pleasure in remaining on top of things. With the appropriate email design and copy, you may assist them in accomplishing precisely that.

Get straight to the point

Avoid discussing your brand or team in these emails; instead, use other types of communications for that. Rather than that, concentrate on the “now and now” and convey in a few lines how little time remains to take advantage of your exclusive offer.

Create the most audacious headlines possible

Your final chance emails should be brash and convey the magnitude and significance of your offer. Don’t be afraid to adopt a more informal, perhaps even cheeky tone in order to unabashedly capture all the attention.

Place a premium on scarcity

Include a countdown timer or just state when your offer ends and how many goods remain. After reading your email, your customers should feel as though there will never be another offer like this one and that they cannot afford to let this rare opportunity pass them by.

Simplify it excessively

Utilize extremely brief and succinct language. If you include a promo code, make it easily copyable and avoid hiding it beneath the fold. The same is true for a CTA button – it should be considerably more apparent than usual, as you cannot afford for it to be overlooked.

Include social proof

It will exacerbate your users’ FOMO when they observe all the happy consumers who have already taken advantage of your offer. Although last chance emails are not the place for extensive testimonials, you can include brief emotive testimonials or simply display the number of transactions made in the previous 24 hours.

Convince your subscribers to make a purchase

Connect your offer to the changing seasons, impending holidays, a major event, a new trend, or any other cultural or social occasion, and reinforce the link with visuals. You’ll elicit an emotional response and provide another cause for your users to consider purchasing from you.

You may appear to have plenty of time before the next Mother’s Day. Preparing your creatives, landing pages, and Mother’s Day email templates ahead of time saves time and money in the long run.

Create a memorable Mother’s Day marketing campaign this year with our suggestions. Also, feel inspired by the stunning emails we’ve gathered for you.

11 Tested Mother’s Day email ideas

Every year, on Mother’s Day, businesses and organizations honor moms and women by highlighting their achievements. Gen Z appreciates brands that express their ideals and desire to better the world. So, let’s find some email inspiration.

Offer gift guides and curated items

It’s wonderful to know you’re safe and don’t have to worry. To give your clients that sense, provide gift ideas and guides. After all, picking the perfect Mother’s Day present can be difficult.

If you don’t have many products, pick a few standouts or bestsellers that make great gifts. Choose the best solutions for varied budgets and offer excellent wrapping.

Spell out your delivery time

Delivery on time is important, especially when a family reunion or Zoom dinner party is scheduled. Offer express delivery or include the expected delivery time in your Mother’s Day email.

Mention if delivery services are swamped and there are delays. It’s not pleasant to say, but at least you’ll be honest and advise people to order ahead of time to avoid disappointment.

Don’t forget future mums

It’s a sweet and kind way to honor pregnant mothers. Make a gift collection for them or promote goods that will help a new mom out. If you don’t have anything related in your shop, you may still celebrate mothers in your email text.

Tell personal stories related to your brand mission

Stories about mothers will remind your audience that your brand has actual people behind it, with similar struggles, choices, and lifestyles. For example, you can share family photos, customs, drawings, or recipes while promoting your items.

Avoid stereotyping

Mothers serve so many roles in society that focusing on just one would be trite. Working mothers with busy interests won’t be able to relate to your message if you target stay-at-home moms yet sell accessories that fit everyone. The result is a lower conversion rate. Consider your target audience’s diversity.

Aim for a neutral tone and remember that mothers have different requirements and preferences. So no one feels left out.

The same goes for the visual aspect: you don’t have to employ a stereotypically feminine, pink design if it doesn’t fit your overall style. No need to overdo the flowery flourishes or flowers in your Mother’s Day email template unless you’re selling flowers. Those are nice touches, but they can be skipped.

Remind your customers to celebrate moms around them

Stepmothers, aunts, and grandmothers. Women of all ages and backgrounds can and should be included in that celebration, so urge your consumers to do so. It also gives you an excuse to develop themed collections and show off your merchandise.

Prepare custom printable gift cards

These are great for folks who have run out of ideas or are worried about delivery. Your clients will be able to surprise their mothers by gifting or sending them a blank voucher. Instead, they’ll send or deliver a unique card.

Offer to donate to a charity of their choice

This will make your offer more appealing and trustworthy. Those in need are aware that even a tiny donation can make a difference, but they lack knowledge and time to explore. Offering gift cards that help benefit the planet shows that your staff cares about more than just making a quick buck. Your clients will feel better knowing their purchases will also provide joy to others.

Because it’s Mother’s Day, you can choose a worthy cause like assisting needy families or supporting non-profit organizations run by women. However, avoid seeming overly serious in your Mother’s Day correspondence. It should inspire.

As an example, St. Baldrick’s Foundation encourages their subscribers to help children with cancer in a friendly and easy method. Despite the seriousness of the subject, that email is uplifting.

Broaden the conversation by including all caregivers

The current global pandemic makes this thoughtful. It’s also a good idea if you don’t have a lot of goods designated for moms. To reach a larger audience and demonstrate your brand’s commitment to making a good impact, encourage your subscribers to share their heroes with others.

Share ideas on how to spend Mother’s Day together

Listicles are wonderful because they allow you to provide a lot of information in a short amount of time, and you can reward your viewers for reading them all. Mother’s Day is a family day, so why not plan a picnic or an alcohol-free cocktail party?

If a face-to-face meeting isn’t feasible, there are alternatives. Your unique ideas and desire to help them make their event more memorable will be appreciated.

Be sensitive and empathic

Finally. It’s been a difficult year for many people who can’t hug their parents. Be careful not to incite negative emotions by portraying an unabashedly happy “ideal” family image. Your audience will appreciate your messages if they are kind, courteous, and understanding.

In the context of email marketing, personalization refers to the act of tailoring an email campaign to a specific subscriber based on the data and information you know about them. It may be their initial name, the most recent thing they purchased, where they live, how many times they log into your app, or a variety of other details.

Personalization is a broad phrase that encompasses a wide range of sophistication. Email customization can be as simple as using a subscriber’s name in the subject line, or as complex as modifying the content of an email based on a subscriber’s gender, location, or other information you have about them.

Personalizing your email marketing is a proven strategy to boost open and click-through rates, as well as raise your ROI and income. According to studies, emails with tailored subject lines are 26 percent more likely to be opened than those without, while Rich Relevance discovered that personalized emails generate 5.7 times more income.

The fact that personalized emails are more relevant to subscribers accounts for these results. Rather than receiving a campaign with generic offers and message, your subscribers will receive an email that is personalized for them, includes their name, and contains offers (items, promotions, etc.) that are relevant to their interests.

Tactics for Email Personalization with Advanced Sophistication

Marketers with specialized use cases who are employing customer journeys and automation, as well as other, more advanced methods, can leverage customization techniques to create a highly tailored experience by combining data from several sources. They could be collecting information about customers through their email service provider, CRM, e-commerce platform, website behavior, and other third-party apps.

With this wealth of data, marketers can use behavioral segmentation to create dynamic categories based on a customer’s interactions with their brand across different channels.

For more skilled marketers, this is a game changer because it eliminates the continual, manual data maintenance part of email segmentation and personalisation. It’s the cornerstone of a highly customized strategy.

Product endorsements

Marketers can leverage customer behavior to create relevant, engaging email campaigns that boost purchases through cross-selling and up-selling product recommendations that are merchandised to each unique recipient in your email list by incorporating a customer’s recent purchases or browsing history into their email marketing.

Retailers and e-commerce sites may now simply generate one-to-one customized content that talks directly to the individual in order to build a long-term relationship and boost the customer’s lifetime value.

Brooklinen sends an email with photographs of things the customer looked at but didn’t buy, reminding them that the sheets they liked are still available with a simple call-to-action button. There’s even a deal for free shipping.

Do you know what an emoji is? It appears that a growing number of brands are doing so. Businesses of all kinds are jumping on the emoji bandwagon. Even Facebook recently added Reactions, which allows users to add emoji to their posts in addition to the standard thumbs-up icon.

Have you checked your inbox recently? Emoji are becoming increasingly common, particularly in email subject lines.

Whether you’re considering utilizing emoji in your email subject lines or have already done so, we’ll go through the benefits of using them, what you should think about before doing so, and some ideas to help you engage your subscribers and get them to open your emails.

The advantages of using emoji in topic lines

What is it about emojis that has everyone so excited? It’s not only because they’re cute; emojis have a number of advantages, including:

Increased open rates

According to Experian, 56 percent of brands that used emoji in their email subject lines had a higher unique open rate.

Growth Hackers has lately started utilizing solely emojis (no text) in their subject lines, which they match with text in the preheader. We asked Anuj Adhiya, Director of Engagement and Analytics, how this new technique is performing, and he responded that, despite the fact that the tactic is new, more receivers are opening the emails (and they have a couple of theories on why). As a result, more people are clicking on email content. He stated that they are still investigating additional effects, but that they are encouraged enough to continue utilizing emoji for the time being.

Make the most of your space

Subject lines require a lot of room, especially with the rising amount of email openings on mobile devices. You have roughly 30-40 characters to utilize if you want your complete subject line to fit on a mobile device, and emoji can help you save space. With an emoji, you can express a lot in a single character.

Convey feelings

Brands are always striving to establish an emotional bond with their customers. Emojis may convey emotion when words can’t.

Stand out in a crowded inbox

Inboxes are becoming increasingly crowded, making it difficult for your communications to stand out. Take a look at the following two topic lines. The first, which is devoid of emoji, comes from Ticketmaster. Minibar created the second one, which has three emoji. Which one appeals to you the most?

Emojis aren’t appropriate for everyone. Consider the following before including them in your topic lines:

Tone

Will emojis go well with your voice? Emoji may appear unprofessional to customers if you have a serious brand, such as one that handles financial data. Consider whether funny symbols or cheerful faces are appropriate for your brand, and test small subsets of your audience to see how your wider subscriber base reacts

Demographics of the target audience

Emojis may resonate with millennials since they’ve become a part of their everyday lives. That isn’t to imply that older clients won’t appreciate them; but, if you’re marketing to an older demographic who might not find them entertaining, test first before going all-in.

Potential rendering issues

Different mobile devices and email clients do not display all emoji correctly. If this happens, subscribers may see this instead of your desired icon, or only the term “emoji.” How do you know which email clients have the most issues with emoji? We’ve put together an useful chart that shows which email clients support emoji correctly.

Emoji are successfully shown in all email clients with a green check mark. Emoji are supported by the majority of major email applications, including Gmail, Yahoo!, and Hotmail. Symbols are sometimes converted to the word “emoji” by Outlook.com and iPhone/iPad. Emoji are not supported in Outlook 2003. That’s when you’ll see this. This should not deter you from experimenting with emoji; it simply means that you should test them first to ensure that everything is in order.

Make it relevant

With so many emoji to choose from, you’re bound to find one that matches your message. You don’t have to always use the most popular emoji. For example, Tynker, a company that teaches kids to code, used a school bus in the subject line of a recent email to promote a back-to-school campaign.

Be inventive.

Emojis allow you to express yourself freely. In a recent subject line, Pottery Barn, for example, utilized a watch to indicate that a sale was only available for a short time.

BevMo distinguishes itself from the competition by customizing the subject line and including stars at both ends.

Make sure your audience responds positively by conducting a test.

We had discussed emoji testing, but it’s worth repeating. Run split tests to observe how your customers react to emoji before utilizing them. You’ll send one set of clients an email with an emoji in the subject line and the other group the same email without the emoji in the subject line in a split test. You can utilize the open rate differential to see if emoji are a good fit for your audience.

To ensure that emojis are displayed correctly, run a test.

You’ll want to test how emoji render in different email clients before sending your email to a large group. Customers of Campaign Monitor may utilize our Inbox Preview function to examine previews of their emails in over 25 different email clients before sending them, ensuring that they look just as you intended. It’s preferable to discover a problem early and troubleshoot it before sending your email to your subscribers.

Don’t go too far.

While you may be a fan of emojis, you shouldn’t use them in every subject line or you’ll get emoji-burnout.

Is it still a good idea to use emojis?

The last time we updated this post was in 2015. Despite the fact that using emoji in the subject line was a novel concept, there were already some notable advantages.

Since 2015, though, a lot has changed. So, is integrating emojis into email subject lines still relevant in 2019, or have people had their fill of these characters?

We haven’t quite hit burnout yet, despite the fact that there is now a World Emoji Day. But, for marketers, how do the figures look?

Experian discovered that utilizing emojis in email subject lines raised open rates by 56 percent when compared to text-only subject lines.

Econsultancy conducted their own emoji subject line research. They discovered that roughly 5% of global topic lines featured one or more emojis between 2016 and 2017. The number of emojis used in that 5% was around 1500.

Although the use of an emoji in a subject line is still uncommon, their research discovered one of the most important findings: Emojis were effective roughly 60% of the time.

The three most effective ways to use emojis in subject lines

1. Recognize your target market.

Understanding your target market is one of the most important parts of any type of marketing.

• Can you tell me who they are?
• What is their age?
• Do they utilize emojis on a regular basis?

Answering these questions will help you figure out how far you can push the boundaries with your emojis. For example, if you’re sending an email to a finance audience and you’ve been asked to send out the term’s growth statistics, you might want to avoid using hearts and smiling faces and instead use a brief plain text with the “growth” emoji below.

Always choose emojis that are appropriate for your target audience.

2. Don’t go overboard

Although there are over 2,800 emoji characters available, not all of them belong in your topic lines. Using too many emojis may cause your target market to become confused and frustrated, as they don’t have the time to figure out what your 10 emoji combo signifies. Stick to a few emojis per topic line to keep things simple.

3. Do not forget to test

Testing is still important in 2015 and in 2019. Before sending your email with an emoji in the subject line, divide your target market into two equal groups and send them the identical email with slightly different subject lines: one with emojis and the other without.

You may learn more about this by looking at the open and conversion rates. Testing your email subject line emoji strategy on a small group of individuals will help you figure out what kinds of emojis your audience is comfortable with.

Finally

Emoji can help you engage your readers and get them to open your email by adding visual flair to your subject lines. You can reap the benefits if you use them appropriately.

Creative content is the foundation of successful email marketing, since it is responsible for increasing open rates, click-through rates, and conversion rates. In this essay, we’ll go through the most important creative components of campaigns that generate great results.

What You Should Know

The first step is to develop a powerful email template. The fundamentals are as follows:

Layout. Simple single-column layouts are the quickest and most straightforward to optimize for mobile devices.

Text and photos. According to observations, the most effective emails contain approximately 60 percent graphics and 40 percent text.

Dimensions. A width of 400 to 600 pixels renders well on all platforms, regardless of their resolution. The length of an email might vary depending on the message, however lengthier emails take longer to load.

Fonts. Use common typefaces such as Arial, Calibri, Georgia, Times New Roman, and Verdana instead than more unusual ones. Fonts that are less commonly used will not perform properly across all email systems.

Size: Maintain a file size of less than 100 KB. The smaller the file size, the faster the email will load and the greater the possibility that readers will actually read the content of the message.

Code. Emails must be readable on all devices, including desktop computers, tablets, and smartphones. Smartphones are now responsible for as much as 75% of all opens in some cases. Avoid using excessive HTML or tags, which can cause spam filters to kick in. When copying and pasting text, use a plain-text editor rather than Microsoft Word or a comparable program, which may introduce hidden formatting issues. Never include JavaScript or Flash in your email because these technologies are not supported by email clients. Also, avoid using embedded forms.

Regulations must be followed. Include an unsubscribe link in the footer of your email, as well as your company’s actual mailing address, as required by the United States’ CAN-SPAM Act.

Design in general Marketing communications should be straightforward, uncluttered, and simple to read.

Headings, subheadings, and white space all aid in the organization of the text. Make the call-to-action stand out by isolating it.

Fonts should be no smaller than 12 to 14 pixels in height on desktop computers and 16 pixels in height on smartphones.

Colors. There should be no more than three, the fewer the better.

The design should always incorporate the four Ws: work, work, work, and work.

Who is the sender of the email?

What makes it meaningful to the receiver is explained.

It is necessary for the recipient to act at a certain point.

What should I do next?

The more the clarity with which you explain these four factors, the greater the likelihood of conversion.

Images /Width. Images that are broader than the template (for higher resolution) can be scaled down using the image attributes or CSS after being placed in the template.

When a picture cannot be loaded or is banned by the user, the alt text will be displayed. As a result, alt text should be properly written to describe the image and assist readers in understanding its purpose.

People should be included. Ones with humans appear to perform better than images without people, in my opinion.

Relevancy. Make certain that the image serves the intended goal of the email.

Screenshot of a Shopilicious email that contains four photos and very little text.

There is a good balance between graphics and content in this template example from Shopilicious. Additionally, the call-to-action (“Shop Now”) is located near the top of the page, presenting the recipient with a clear direction.

Video and animated GIFs

Videos and animated GIFs can be used to entice viewers to click. However, not all email clients are capable of supporting video streaming within the template. Outlook and Gmail are examples of such services. Including an image with a play button superimposed on it that leads to a web-hosted video is the most effective work-around. (On the other hand, almost half of email service providers support embedded HTML5 video.)

Animated GIFs are supported by all email clients. However, keep the file size to no more than 1 MB.

An animated GIF email from Starbucks with all four panes visible is shown in this screenshot.

Animated GIFs, such as the one shown above from Starbucks, are supported by all email clients.

Optimization for Mobile Devices

The template for a responsive email will automatically adjust to the device on which the recipient is viewing it. Other mobile best practices to consider are as follows:

The call-to-action button should be large enough to be clicked with a finger (at least 44 × 44 pixels with a 16-pixel minimum text size) and placed as close to the top of the screen as is practical (at least one-third of the screen height).

Only a single column will be formatted.

To ensure that there is sufficient white space, line spacing should be at least 1.5 times larger than font size.

The logo should be placed in the upper center or top left of the screen.

You’ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.

1. Use the double opt-in method

Before your customers can begin receiving your emails, they have to subscribe. There is some debate over whether you should require them to do a single or double opt-in for this.

If all you require is a single opt-in, they can begin receiving emails from you as soon as they subscribe. With a double opt-in, they have to confirm that they signed up for your email list.

It can be tempting to go with a single opt-in because it allows you to grow your email list faster, and you never have to worry about losing those subscribers left in limbo. However, you could end up with a bunch of fake or spam email addresses. A double opt-in ensures that you have an engaged email list, since the people who signed up have shown they really want to be there.

2. Set up a welcome sequence

What happens when a new email subscriber joins your list? Hopefully, that person goes into your welcome sequence.

A welcome sequence is an automated funnel that new subscribers receive right after signing up. It’s an opportunity for them to get to know you and start building a relationship with your business.

When a new subscriber joins your email list, they are excited and engaged with your business. But if they don’t hear from you for weeks, they’ll quickly lose interest and move on. So, a welcome sequence helps you build trust and engagement with your audience.

Here are a few tips for creating a welcome sequence:

• Use a conversational tone in your emails.
• Ask a question and invite your subscribers to respond to the email.
• Share one of your best pieces of content – a really helpful blog post, guide or video.
• Don’t space the emails too far apart; send them every day or every other day, depending on how long the sequence is.

3. Segment your subscribers

Companies that personalize their emails have open rates 11% than those that send generic emails to all their subscribers. The best way to deliver targeted emails is segmenting your email aubscribers.

Segmentation can feel like a huge undertaking, so if you haven’t been doing this already, it’s best to start small. Start by segmenting your list based on demographics like age, gender and income level. Those factors alone can tell you a lot about your subscribers’ interests.

You can also segment your subscribers based on whether they are already a customer. You can segment your current customers even further based on their past purchases or total amount spent.

4. Remove inactive subscribers from your list

The final step in maintaining a healthy email list is to remove unengaged subscribers. It may seem counterintuitive to remove subscribers, but it doesn’t matter how many subscribers you have. What matters is your overall engagement.

Inactive or “dead” subscribers are individuals who haven’t opened a single email from you in the past 90 days. Your email provider should have a way for you to find this information quickly.

Once you’ve identified your inactive subscribers, tag them and send them one last email allowing them to stay on your list.