The Power of Email Personalization

In the context of email marketing, personalization refers to the act of tailoring an email campaign to a specific subscriber based on the data and information you know about them. It may be their initial name, the most recent thing they purchased, where they live, how many times they log into your app, or a variety of other details.

Personalization is a broad phrase that encompasses a wide range of sophistication. Email customization can be as simple as using a subscriber’s name in the subject line, or as complex as modifying the content of an email based on a subscriber’s gender, location, or other information you have about them.

Personalizing your email marketing is a proven strategy to boost open and click-through rates, as well as raise your ROI and income. According to studies, emails with tailored subject lines are 26 percent more likely to be opened than those without, while Rich Relevance discovered that personalized emails generate 5.7 times more income.

The fact that personalized emails are more relevant to subscribers accounts for these results. Rather than receiving a campaign with generic offers and message, your subscribers will receive an email that is personalized for them, includes their name, and contains offers (items, promotions, etc.) that are relevant to their interests.

Tactics for Email Personalization with Advanced Sophistication

Marketers with specialized use cases who are employing customer journeys and automation, as well as other, more advanced methods, can leverage customization techniques to create a highly tailored experience by combining data from several sources. They could be collecting information about customers through their email service provider, CRM, e-commerce platform, website behavior, and other third-party apps.

With this wealth of data, marketers can use behavioral segmentation to create dynamic categories based on a customer’s interactions with their brand across different channels.

For more skilled marketers, this is a game changer because it eliminates the continual, manual data maintenance part of email segmentation and personalisation. It’s the cornerstone of a highly customized strategy.

Product endorsements

Marketers can leverage customer behavior to create relevant, engaging email campaigns that boost purchases through cross-selling and up-selling product recommendations that are merchandised to each unique recipient in your email list by incorporating a customer’s recent purchases or browsing history into their email marketing.

Retailers and e-commerce sites may now simply generate one-to-one customized content that talks directly to the individual in order to build a long-term relationship and boost the customer’s lifetime value.

Brooklinen sends an email with photographs of things the customer looked at but didn’t buy, reminding them that the sheets they liked are still available with a simple call-to-action button. There’s even a deal for free shipping.

The Real Scoop on Email Emoji in Subject Lines

Do you know what an emoji is? It appears that a growing number of brands are doing so. Businesses of all kinds are jumping on the emoji bandwagon. Even Facebook recently added Reactions, which allows users to add emoji to their posts in addition to the standard thumbs-up icon.

Have you checked your inbox recently? Emoji are becoming increasingly common, particularly in email subject lines.

Whether you’re considering utilizing emoji in your email subject lines or have already done so, we’ll go through the benefits of using them, what you should think about before doing so, and some ideas to help you engage your subscribers and get them to open your emails.

The advantages of using emoji in topic lines

What is it about emojis that has everyone so excited? It’s not only because they’re cute; emojis have a number of advantages, including:

Increased open rates

According to Experian, 56 percent of brands that used emoji in their email subject lines had a higher unique open rate.

Growth Hackers has lately started utilizing solely emojis (no text) in their subject lines, which they match with text in the preheader. We asked Anuj Adhiya, Director of Engagement and Analytics, how this new technique is performing, and he responded that, despite the fact that the tactic is new, more receivers are opening the emails (and they have a couple of theories on why). As a result, more people are clicking on email content. He stated that they are still investigating additional effects, but that they are encouraged enough to continue utilizing emoji for the time being.

Make the most of your space

Subject lines require a lot of room, especially with the rising amount of email openings on mobile devices. You have roughly 30-40 characters to utilize if you want your complete subject line to fit on a mobile device, and emoji can help you save space. With an emoji, you can express a lot in a single character.

Convey feelings

Brands are always striving to establish an emotional bond with their customers. Emojis may convey emotion when words can’t.

Stand out in a crowded inbox

Inboxes are becoming increasingly crowded, making it difficult for your communications to stand out. Take a look at the following two topic lines. The first, which is devoid of emoji, comes from Ticketmaster. Minibar created the second one, which has three emoji. Which one appeals to you the most?

Emojis aren’t appropriate for everyone. Consider the following before including them in your topic lines:

Tone

Will emojis go well with your voice? Emoji may appear unprofessional to customers if you have a serious brand, such as one that handles financial data. Consider whether funny symbols or cheerful faces are appropriate for your brand, and test small subsets of your audience to see how your wider subscriber base reacts

Demographics of the target audience

Emojis may resonate with millennials since they’ve become a part of their everyday lives. That isn’t to imply that older clients won’t appreciate them; but, if you’re marketing to an older demographic who might not find them entertaining, test first before going all-in.

Potential rendering issues

Different mobile devices and email clients do not display all emoji correctly. If this happens, subscribers may see this instead of your desired icon, or only the term “emoji.” How do you know which email clients have the most issues with emoji? We’ve put together an useful chart that shows which email clients support emoji correctly.

Emoji are successfully shown in all email clients with a green check mark. Emoji are supported by the majority of major email applications, including Gmail, Yahoo!, and Hotmail. Symbols are sometimes converted to the word “emoji” by Outlook.com and iPhone/iPad. Emoji are not supported in Outlook 2003. That’s when you’ll see this. This should not deter you from experimenting with emoji; it simply means that you should test them first to ensure that everything is in order.

Make it relevant

With so many emoji to choose from, you’re bound to find one that matches your message. You don’t have to always use the most popular emoji. For example, Tynker, a company that teaches kids to code, used a school bus in the subject line of a recent email to promote a back-to-school campaign.

Be inventive.

Emojis allow you to express yourself freely. In a recent subject line, Pottery Barn, for example, utilized a watch to indicate that a sale was only available for a short time.

BevMo distinguishes itself from the competition by customizing the subject line and including stars at both ends.

Make sure your audience responds positively by conducting a test.

We had discussed emoji testing, but it’s worth repeating. Run split tests to observe how your customers react to emoji before utilizing them. You’ll send one set of clients an email with an emoji in the subject line and the other group the same email without the emoji in the subject line in a split test. You can utilize the open rate differential to see if emoji are a good fit for your audience.

To ensure that emojis are displayed correctly, run a test.

You’ll want to test how emoji render in different email clients before sending your email to a large group. Customers of Campaign Monitor may utilize our Inbox Preview function to examine previews of their emails in over 25 different email clients before sending them, ensuring that they look just as you intended. It’s preferable to discover a problem early and troubleshoot it before sending your email to your subscribers.

Don’t go too far.

While you may be a fan of emojis, you shouldn’t use them in every subject line or you’ll get emoji-burnout.

Is it still a good idea to use emojis?

The last time we updated this post was in 2015. Despite the fact that using emoji in the subject line was a novel concept, there were already some notable advantages.

Since 2015, though, a lot has changed. So, is integrating emojis into email subject lines still relevant in 2019, or have people had their fill of these characters?

We haven’t quite hit burnout yet, despite the fact that there is now a World Emoji Day. But, for marketers, how do the figures look?

Experian discovered that utilizing emojis in email subject lines raised open rates by 56 percent when compared to text-only subject lines.

Econsultancy conducted their own emoji subject line research. They discovered that roughly 5% of global topic lines featured one or more emojis between 2016 and 2017. The number of emojis used in that 5% was around 1500.

Although the use of an emoji in a subject line is still uncommon, their research discovered one of the most important findings: Emojis were effective roughly 60% of the time.

The three most effective ways to use emojis in subject lines

  1. Recognize your target market.

Understanding your target market is one of the most important parts of any type of marketing.

  • Can you tell me who they are?
  • What is their age?
  • Do they utilize emojis on a regular basis?

Answering these questions will help you figure out how far you can push the boundaries with your emojis. For example, if you’re sending an email to a finance audience and you’ve been asked to send out the term’s growth statistics, you might want to avoid using hearts and smiling faces and instead use a brief plain text with the “growth” emoji below.

Always choose emojis that are appropriate for your target audience.

  1. Don’t go overboard

Although there are over 2,800 emoji characters available, not all of them belong in your topic lines. Using too many emojis may cause your target market to become confused and frustrated, as they don’t have the time to figure out what your 10 emoji combo signifies. Stick to a few emojis per topic line to keep things simple.

  1. Do not forget to test

Testing is still important in 2015 and in 2019. Before sending your email with an emoji in the subject line, divide your target market into two equal groups and send them the identical email with slightly different subject lines: one with emojis and the other without.

You may learn more about this by looking at the open and conversion rates. Testing your email subject line emoji strategy on a small group of individuals will help you figure out what kinds of emojis your audience is comfortable with.

Finally

Emoji can help you engage your readers and get them to open your email by adding visual flair to your subject lines. You can reap the benefits if you use them appropriately.

The Fundamentals of High-Performance Email Communication

Creative content is the foundation of successful email marketing, since it is responsible for increasing open rates, click-through rates, and conversion rates. In this essay, we’ll go through the most important creative components of campaigns that generate great results.

What You Should Know

The first step is to develop a powerful email template. The fundamentals are as follows:

Layout. Simple single-column layouts are the quickest and most straightforward to optimize for mobile devices.

Text and photos. According to observations, the most effective emails contain approximately 60 percent graphics and 40 percent text.

Dimensions. A width of 400 to 600 pixels renders well on all platforms, regardless of their resolution. The length of an email might vary depending on the message, however lengthier emails take longer to load.

Fonts. Use common typefaces such as Arial, Calibri, Georgia, Times New Roman, and Verdana instead than more unusual ones. Fonts that are less commonly used will not perform properly across all email systems.

Size: Maintain a file size of less than 100 KB. The smaller the file size, the faster the email will load and the greater the possibility that readers will actually read the content of the message.

Code. Emails must be readable on all devices, including desktop computers, tablets, and smartphones. Smartphones are now responsible for as much as 75% of all opens in some cases. Avoid using excessive HTML or tags, which can cause spam filters to kick in. When copying and pasting text, use a plain-text editor rather than Microsoft Word or a comparable program, which may introduce hidden formatting issues. Never include JavaScript or Flash in your email because these technologies are not supported by email clients. Also, avoid using embedded forms.

Regulations must be followed. Include an unsubscribe link in the footer of your email, as well as your company’s actual mailing address, as required by the United States’ CAN-SPAM Act.

Design in general Marketing communications should be straightforward, uncluttered, and simple to read.

Headings, subheadings, and white space all aid in the organization of the text. Make the call-to-action stand out by isolating it.

Fonts should be no smaller than 12 to 14 pixels in height on desktop computers and 16 pixels in height on smartphones.

Colors. There should be no more than three, the fewer the better.

The design should always incorporate the four Ws: work, work, work, and work.

Who is the sender of the email?

What makes it meaningful to the receiver is explained.

It is necessary for the recipient to act at a certain point.

What should I do next?

The more the clarity with which you explain these four factors, the greater the likelihood of conversion.

Images /Width. Images that are broader than the template (for higher resolution) can be scaled down using the image attributes or CSS after being placed in the template.

When a picture cannot be loaded or is banned by the user, the alt text will be displayed. As a result, alt text should be properly written to describe the image and assist readers in understanding its purpose.

People should be included. Ones with humans appear to perform better than images without people, in my opinion.

Relevancy. Make certain that the image serves the intended goal of the email.

Screenshot of a Shopilicious email that contains four photos and very little text.

There is a good balance between graphics and content in this template example from Shopilicious. Additionally, the call-to-action (“Shop Now”) is located near the top of the page, presenting the recipient with a clear direction.

Video and animated GIFs

Videos and animated GIFs can be used to entice viewers to click. However, not all email clients are capable of supporting video streaming within the template. Outlook and Gmail are examples of such services. Including an image with a play button superimposed on it that leads to a web-hosted video is the most effective work-around. (On the other hand, almost half of email service providers support embedded HTML5 video.)

Animated GIFs are supported by all email clients. However, keep the file size to no more than 1 MB.

An animated GIF email from Starbucks with all four panes visible is shown in this screenshot.

Animated GIFs, such as the one shown above from Starbucks, are supported by all email clients.

Optimization for Mobile Devices

The template for a responsive email will automatically adjust to the device on which the recipient is viewing it. Other mobile best practices to consider are as follows:

The call-to-action button should be large enough to be clicked with a finger (at least 44 × 44 pixels with a 16-pixel minimum text size) and placed as close to the top of the screen as is practical (at least one-third of the screen height).

Only a single column will be formatted.

To ensure that there is sufficient white space, line spacing should be at least 1.5 times larger than font size.

The logo should be placed in the upper center or top left of the screen.

Best practices for managing your email list

You’ve invested a lot of time and money into growing your email list, so you want to manage it well. Here are four best practices for managing your list.

  1. Use the double opt-in method

Before your customers can begin receiving your emails, they have to subscribe. There is some debate over whether you should require them to do a single or double opt-in for this.

If all you require is a single opt-in, they can begin receiving emails from you as soon as they subscribe. With a double opt-in, they have to confirm that they signed up for your email list.

It can be tempting to go with a single opt-in because it allows you to grow your email list faster, and you never have to worry about losing those subscribers left in limbo. However, you could end up with a bunch of fake or spam email addresses. A double opt-in ensures that you have an engaged email list, since the people who signed up have shown they really want to be there.

  1. Set up a welcome sequence

What happens when a new email subscriber joins your list? Hopefully, that person goes into your welcome sequence.

A welcome sequence is an automated funnel that new subscribers receive right after signing up. It’s an opportunity for them to get to know you and start building a relationship with your business.

When a new subscriber joins your email list, they are excited and engaged with your business. But if they don’t hear from you for weeks, they’ll quickly lose interest and move on. So, a welcome sequence helps you build trust and engagement with your audience.

Here are a few tips for creating a welcome sequence:

  • Use a conversational tone in your emails.
  • Ask a question and invite your subscribers to respond to the email.
  • Share one of your best pieces of content – a really helpful blog post, guide or video.
  • Don’t space the emails too far apart; send them every day or every other day, depending on how long the sequence is.

  1. Segment your subscribers

Companies that personalize their emails have open rates 11% than those that send generic emails to all their subscribers. The best way to deliver targeted emails is segmenting your email aubscribers.

Segmentation can feel like a huge undertaking, so if you haven’t been doing this already, it’s best to start small. Start by segmenting your list based on demographics like age, gender and income level. Those factors alone can tell you a lot about your subscribers’ interests.

You can also segment your subscribers based on whether they are already a customer. You can segment your current customers even further based on their past purchases or total amount spent.

  1. Remove inactive subscribers from your list

The final step in maintaining a healthy email list is to remove unengaged subscribers. It may seem counterintuitive to remove subscribers, but it doesn’t matter how many subscribers you have. What matters is your overall engagement.

Inactive or “dead” subscribers are individuals who haven’t opened a single email from you in the past 90 days. Your email provider should have a way for you to find this information quickly.

Once you’ve identified your inactive subscribers, tag them and send them one last email allowing them to stay on your list.

Email Design Fundamentals: Everything You Need to Know

Why email design matters

It’s good to view design as an intentional act, an act that demonstrates we are engaged in experience and want to produce a response to our audience. It’s a good idea to break down some of the more concrete affects that design has on your email marketing program:

Great design is a method to stand out in the inbox

It’s estimated that the average office worker receives around 120 emails every day! A well-designed email is going to help you break through the noise of the inbox and engage your readers. Make your emails interesting, your material relevant and take your audience on a journey – so that they can’t wait to participate.

Design is an extension of your brand

Your email marketing program should mirror your company’s brand voice. Be sure to use every opportunity, from the subject line to the CTA, to reflect your brand’s feelings. Always search for opportunities to infuse personality into your text, this may be done by employing a conversational style of writing.

Consistent and on-brand email design (using colour, logos and layout), decreases the danger of confounding your subscribers, making it easier for them to absorb your main messaging.

Increase your deliverability

It is worth noting that poor email design can activate automatic spam filters but more likely, it will lead to your subscribers taking action such as unsubscribing or labeling it as spam which can harm your sender reputation. Analytics and insights allow you to keep an eye on how subscribers respond to your messages, so use this data to drive your workflow.

Inclusive design improves accessibility

You want to reach a huge and engaged audience as a marketer. Accessibility rules, which might include insufficient color contrast, exclusionary language, and poor coding habits, will result in your message not resonating or perhaps not being available to all of your subscribers if you design your email without them in mind.

While accessibility focuses on the structures and containers that carry data, Inclusive Design focuses on the data itself, as well as your comprehension and empathy for your audience. Consider your subscribers’ backgrounds and talents before sending them emails. The connections you make between your creation and the people who interact with it will pay you tenfold.

Consistency in branding

One of the first things people think when they receive an email is, “Who is this from?” They will unsubscribe or, worse, designate it as spam if this inquiry is left unanswered.

The ‘From Mailing Address’ and ‘Subject Lines’ do a lot of the hard lifting, but the graphics can last far longer. They will spend more time with the material if they recognize the brand, and brand consistency will boost your user’s resonance. It allows people to visualize something specific rather than generically.

Finally

The basis of your emails is design. It has a significant impact on your brand as well as the overall effectiveness of your marketing. When it comes to email design, there’s a lot to think about, from accessibility and inclusiveness to hierarchy and deliverability. Fortunately, utilizing Campaign Monitor’s prebuilt templates, you can streamline and simplify the process.

Why Should Every E-Commerce Business Invest in Email Marketing?

When it comes to growing your business, it’s essential to understand which marketing efforts are worthwhile. With more options than ever before, it can be overwhelming to choose the best channel for your business.

Having said that, email marketing continues to be an effective strategy for eCommerce businesses looking to thrive in this crowded market. Apart from being 40% more effective at conversion than some social media platforms, this strategy is also an excellent channel for generating leads, closing sales, and retaining customers.

However, before you launch an email marketing campaign, it’s important to establish a trustworthy online presence for your business, so customers can easily browse and shop in your online store. A good place to start is with the most appropriate business hosting and a relevant domain name.

Therefore, if you’re unsure whether email marketing is the best marketing strategy for you and how effective it would be, continue reading this article.

Generates the Highest ROI

ROI, or return on investment, refers to the incremental revenue generated by each dollar spent.

Implementing a high-return-on-investment marketing strategy is vital for businesses to remain profitable and operational over the long term.

In comparison to other forms of marketing, email marketing typically generates the highest return on investment. Businesses receive a $40 return on investment for every dollar spent on this marketing strategy. In retrospect, search engine optimization (SEO) generates only $22.24, while mobile marketing generates just $10.51.

When properly implemented, this practice provides the following benefits to businesses:

  • Provides justification for marketing expenditures
  • Evaluates marketing effectiveness
  • Provides insight into areas where additional spending should be made

With the right information, businesses can develop a lucrative marketing strategy that maximizes revenue while spending as little as possible.

Boosts Web Traffic

The most significant marketing challenge for businesses, according to HubSpot, is generating traffic and leads.

Regardless of the size of your business, you must have an email marketing strategy. In 2021, there will be 4.147 million email users and 319.6 billion daily emails sent and received.

Given that people worldwide can be reached via their email inbox, email marketing is an effective strategy for increasing traffic to your website.

The first step in email marketing is to create an email list – a collection of email addresses from individuals who consent to receiving emails from you.

Individuals typically exchange their email addresses for a special offer, valuable resources, or freebies.

Consider offering a healthy recipe eBook in exchange for your customers’ email addresses if your business sells kitchen appliances.

Following that, ensure that the emails you send are not spammy. Avoid sending them too frequently or with excessive information.

Rather than that, keep them succinct and include a prominent call-to-action button to direct targeted traffic to the pages you select.

Email Is the Preferred Mode of Communication

83% of customers prefer to communicate with brands via email. Having said that, it is essential to consider your audience’s needs. For example, 54% of consumers want businesses to make it simple to unsubscribe from their mailing list. As a result, include an easily visible unsubscribe link for their convenience.

Additionally, personalize your emails, as this strategy increases conversion rates sixfold. Additionally, customers report being more likely to shop when presented with personalized offers and product recommendations. Netflix is an excellent example of this, as they send emails to customers based on their viewing history.

Without personalization, you run the risk of losing customers, as 74% of them become frustrated when content has no relevance to them.

Increases Sales

When done correctly, email marketing can significantly increase sales. Consider using email segmentation to accomplish this. Email segmentation is the practice of segmenting your email list into distinct groups so that marketers can tailor unique campaigns to each segment.

As a marketer, you can segment your audience based on a variety of factors, including signup date, group interest, and subscriber activity.

Having said that, segmentation enables marketers to respond to subscribers’ behaviors and tailor messages to their specific needs.

When compared to non-segmented emails, segmented emails can generate 14.31 percent more opens and 100.95 percent more clicks. Additionally, this email marketing strategy reduces bounce rates by 4.65% and unsubscribes by 9.37%.

Why you should concentrate your efforts on email marketing

A large number of new brands are emerging all around the world. Marketers were forced to use email marketing as a result of this. As a result, every brand began to place increased emphasis on email marketing in order to keep up with global marketing trends. As a result, budgets began to grow in order to deal with the extremely low-cost method of contacting its customers.

It is an extremely effective strategy for increasing brand awareness, regardless of the size of your firm. However, it places a strong emphasis on gaining and retaining its loyal customers and clients. It is not difficult to believe that, like all marketing approaches, email marketing has a direct impact on the increase in earnings of the companies that use it.

This type of digital marketing produced a return on investment that was 4400 times greater. At the very least, it is three times as popular as the other types of social networking combined. People have a habit of checking their emails on a daily basis. This proves to be a successful method of contacting your intended audience as a result. The freedom to develop a customer list is also granted to the corporation under this arrangement.

When compared to other forms of marketing, what is the difference between email marketing and others?

Although there is a distinction between traditional marketing and current marketing, there is one between the two. It places a heavy emphasis on relevance to consumers. It is cutting-edge in that it places a strong premium on consumer relevance. Aside from that, the organizations personalize their material to meet the demands and interests of a certain segment of their clients.

What are the Forms, and how do I use them?

Did you notice any of the following elements in the emails you received from the companies.

You are aware that the visual graphics in emails are particularly important to the recipients. As a marketer or an entrepreneur, you must make a distinction in the content of your emails in order to stand out from the crowd of other emails. Then and only then can your email marketing be considered a successful kind of digital marketing.

Steps to Creating an Effective Email Marketing Campaign

Follow these three steps and you’ll be amazed at how powerful email marketing can be in both B2B and B2C businesses.

1. Assume that you are a guest in their inboxes and create an email list

Through incentives such as free giveaways, webinars, educational content, coupons, or any product update, you can increase your sales. You have the ball in your court! Make certain that your intentions are understood. Additionally, a strong Call To Action and outstanding copywriting abilities will help to make your emails more effective.

2. Produce High-Quality Content

You will be able to rule the hearts of your readers because of your content. As a result, send out regular emails with high-quality information rather than bombarding your subscribers. All you need is a pinch of frequency and a handful of high-quality content to come up with the perfect recipe for high-quality content. Take your time and don’t start right away. Additionally, send out introductory emails to introduce yourself.

3. Analytics, as well as segmentation, are important

Your click-through rate (CTR) and unsubscription rate are important metrics to track in order to determine the effectiveness of your email marketing campaigns. Furthermore, make sure to target your desired groups in order to obtain a higher response.

Tips for improving your email ROI

If you want to increase your email ROI, the following points will assist you in achieving the desired outcomes.

1. Segment your lists

Segmenting your email lists enables you to send more personalized, targeted emails. In which it can have a beneficial effect on the results of your campaign. Indeed, segmenting your email campaigns has been shown to improve income by up to 760 percent.

If you’re new to list segmentation, you can begin with demographics. Then go on to purchase history, behavioral data, and even buyer journey phases.

Finally, how you categorize your list is entirely up to you and your business objectives. Not all of your email recipients want the same thing, and segmenting your emails can help make them more relevant to each person.

2. Personalize your emails

Personalizing your email campaigns is another effective strategy for increasing clicks, conversions, and return on investment.

You might begin by addressing your emails to your subscribers by their first names. However, test your emails well before sending to avoid mixing up fields. You also need to test it well to avoid addressing subscribers incorrectly, which can have the exact opposite impact.

If you want to increase the level of personalisation in your emails, you may create automated emails that are triggered by specific activities. For instance, if a customer makes a purchase on your site, you may immediately send a thank-you email and highlight additional products that may compliment the purchase.

3. Improve deliverability

This may seem self-evident, but if you want your emails to generate results, you must ensure they are sent.

This means that you must ensure that your emails pass through trash and spam filters. To accomplish this, you’ll need to keep your lists clean and provide quality material free of spam trigger terms.

Additionally, you can include unsubscribe links at the bottom of your emails. This is critical because if consumers cannot simply unsubscribe from your emails, they are more likely to report them as spam.

4. Optimize your emails for mobile

With over half of emails being opened on mobile devices, it is critical that your emails display and perform properly across all devices, browsers, and screen sizes.

If your emails are not mobile-friendly, you risk consumers unsubscribing – or, at the very least, being unable to do the activities you desire.

Utilizing responsive email templates is critical – if you aren’t already, switching will help you reach more prospective customers, increase revenue, and improve your email marketing ROI.

5. Figure out the best days to send

One of email’s primary advantages is its ease of experimentation and testing new ideas.

This involves determining the optimal days and times to deliver your emails. Send your newsletters on different days of the week or at different times of the day to observe whether the open rate varies significantly.

This will give you a decent indication of when recipients prefer to receive emails and will enable you to contact them at a time that is convenient for them. Finally, the optimal time to send will depend on your business and audience – but testing can assist you in determining the optimal moment.

Bear in mind time zones as you experiment with different send timings. If your audience is geographically dispersed, segmenting them might help you reach them at the times that are most convenient for them.

Is Email Marketing Still Effective in 2021?

With the growth of social media and other online platforms, some businesses have shifted away from email marketing in favor of more modern digital marketing tactics.

However, email marketing remains one of the most straightforward and cost-effective techniques of marketing your brand online.

On this page, we’ll examine why email marketing remains effective in 2021, as well as several strategies you can follow today to strengthen your email marketing approach.

4 benefits of email marketing

The following are just a few of the reasons why email marketing is so advantageous for businesses.

1. Email marketing is targeted

When you run a television commercial or a print advertisement, you have no control over who sees your material. You determine where to advertise depending on the publication’s or channel’s target audience and hope that their readers and viewers are interested.

With email marketing, on the other hand, you may segment your list depending on lead status, demographics, location, and other data. This enables you to send targeted emails depending on your clients’ requirements and interests. Additionally, you can customise your communications for each consumer, which may result in increased conversion rates.

2. Email marketing increases brand recognition

Additionally, email marketing introduces prospective clients to your organization and brand.

While people are not always ready to purchase your products or services when they first learn about you, sending customized emails can help you stay top-of-mind with your target demographic. They will then be more inclined to choose your business when they require the items or services you supply.

3. Email marketing is measurable

By examining important data such as open rate, bounce rate, and click-through rate, you can readily determine the performance of your email marketing campaign.

These metrics will provide you with important information into the actions and interests of your customers. You may determine the types of material that your clients prefer and tailor your marketing efforts to contain similar information.

4. Email marketing is cost-effective

Email marketing is also more cost effective than traditional marketing methods. You are not responsible for printing, mailing, advertising space, or any other generally connected fees. Additionally, the Direct Marketing Association believes that email marketing generates a return on investment of $40 for every dollar spent.

This places email marketing ahead of search, display, and social media marketing in terms of cost effectiveness. Additionally, this is another argument for the unparalleled importance of email marketing.

Email marketing tips for 2021

Following that, we’ll look at five recommendations for maximizing the effectiveness of your email marketing plan.

1. Personalize your messages

Several years ago, marketers could send mass email communications to their customers.

However, real-time email marketing is gaining traction as a result of new technology, and receivers are interested in receiving personalized communications that are tailored to their tastes and interests.

Take it a step farther than using customised subject lines that include the recipient’s first name. By creating interesting emails, you can encourage more people to connect with your brand and increase your business’s conversion rate.

2. Optimize your emails for mobile devices

Emails opened on mobile devices currently outweigh those opened on desktop computers, and this trend is projected to continue.

This means that it is critical to ensure that your emails are optimized for mobile display. People check their email on the move, and they don’t want to deal with uncomfortable pinch-zoom issues or forms that are difficult to fill out.

3. Make your emails shareable

If your emails include valuable information, your recipients will almost certainly want to forward them to friends and family.

By including social share buttons in your emails, you can make it easy for customers to spread the word about your content. This might help you enhance brand awareness and reach online.

Additionally, you may use your emails to highlight successful social media posts and encourage readers to follow you.

4. Include videos and animated content

You may use videos and animated material in your emails to capture your audience’s interest and provide them with additional essential information.

Additionally, these dynamic components can direct recipients to take specific activities, which can boost click-through rates.

Not only are graphic components visually appealing, they may also aid improve user experience and encourage consumers to learn more about your brand.

5. Create compelling subject lines

33% of people decide whether to open emails purely based on the subject line.

Therefore, if you want more individuals to open and read your emails, you must write intriguing subject lines that entice them to learn more.

You should generate ten to twenty subject lines for each email and then choose the one that you believe will resonate the most with your target audience. Bear in mind that, while subject lines should be innovative and intriguing, they should also accurately describe what recipients can expect when they open your emails.

8 tips for maintaining a healthy email list

Once you’ve built a subscriber list, you’ll need to maintain it. It is essential to maintain your subscriber list in order to maximize the effectiveness of your email marketing strategy.

You must maintain a clean list in order to ensure that your emails are delivered to your subscribers. You do not want your emails to end up in spam folders as a result of sending them to fictitious or deleted accounts.

Here are a few tips for keeping your email list healthy.

1. Monitor engagement

To maintain a healthy email list, it’s critical to monitor your subscribers’ participation. You need to determine who is reading and responding to your emails.

If you have unengaged members on your list, this can have a negative effect on the list’s performance. You want to keep a list of subscribers who are still interested in learning about your business and are engaging with your emails.

This brings us to the next point.

2. Remove non-responders

If you have a large number of inactive subscribers, you’ll want to delete them from your list. Without these subscribers, your list will perform better.

As a final attempt, you can send an email to these subscribers asking if they still wish to receive emails. You might inquire if there is anything you can do to improve their email experience. They could be looking for a specific type of information from your organization but are unable to locate it.

If they do not reply to your attempts to reconnect with them, you should remove them from your list. It will assist you in concentrating your efforts on emailing subscribers who are interested in your business. Additionally, you can concentrate on growing your list and acquiring new members.

3. Remove non-existent address and ones that bounce

When sending emails, you may receive a bounce back email. It indicates that a particular user is unable to receive an email for a specified reason. This could be because their mailbox is filled; the email address is invalid, or something else.

If this occurs repeatedly with a certain email address, it is better to remove it from your list. There is a good probability that someone no longer uses that email address or that it was provided inadvertently.

You wish to delete these email addresses in order to optimize your campaign. When your emails repeatedly bounce, your sender reputation suffers. This results in fewer emails being sent to your customers.

To avoid all of this, it is recommended that you delete your list of invalid or inactive email addresses. Eliminating these addresses will improve your campaign’s performance.

4. Remove role accounts

Occasionally, businesses will subscribe to your emails using role accounts. This corresponds to email addresses such as “[email protected]” or “[email protected].” These are non-subscriber email addresses for generic company accounts.

These email addresses serve no use for your campaign. Because they are not associated with a single individual, you are not emailing information to leads who express an interest in your organization. You’re attempting to send an email to a generic address.

It is preferable to eliminate these types of subscribers to boost the health of your list.

5. Reengage your audience

As previously stated, you may need to send an email to confirm that recipients wish to continue receiving your communications. Reengagement is critical for the long-term health of your list because it keeps your subscribers active.

You may discover that some of your subscribers have lapsed into inactivity. Rather of instantly deleting them, you can attempt to reengage them. You might send them emails asking them to confirm their subscription or an email declaring “we miss you!” Take 20% off your next order.”

Numerous leads are still interested in hearing from your organization but are not as engaged. By reawakening them, you can reengage them and so enhance the health of your email list.

6. Constantly check your list

If you want to keep your list healthy, you must continually monitor it. Every few months, you should review and clean up your email list. This will assist you in maintaining a more organized list in the long run.

You may create an automatic reminder for yourself to remind you to go over the list and clean it out. It is recommended that your email list gets cleaned every three to six months. This helps you to maintain an accurate list of subscribers and to delete inactive ones.

By frequently checking your list, you can ensure its health.

7. Check your email content

Numerous factors can contribute to your audience’s inactivity with your emails. One reason they may not engage is due to your content. If you are not sending relevant content, you may notice that your subscribers are not as engaged.

You’ll want to double-check the content of your emails to ensure you’re sending the correct information to your subscribers. Each email’s subject line and call to action (CTA) should be intriguing and relevant to the email’s subject.

If you want to keep your email list healthy, you must send content that is relevant to your subscribers.

8. Use list cleaning tools

To assist you in maintaining your email lists, list cleansing tools are available. These tools assist you in identifying and deleting inactive email users. It’s an excellent approach to effortlessly keep your email list healthy.

Your business has various possibilities. You can clean up your email list using apps such as NeverBounce, BriteVerify, or Kickbox. Numerous these technologies may be combined with email marketing packages, such as MyEmailFX, to enable your firm to handle all aspects of its email marketing campaign in one location.

All of these are excellent choices for your organization. If you want to keep your email list healthy, it’s a good idea to employ an email list cleaning tool to assist you.