6 steps to growing your mailing list with live video

The extent of your success with live streaming and increasing your mailing list depends on your planning. Here is a six-step strategy to help you get results.

Define your audience

The buyer’s journey is a significant marketing concept. It can help you link your live stream with leads at various phases of their journeys, coupled with a thorough grasp of your audience.

To use personas and the buyer’s journey effectively, first define your ideal buyer. Determine the obstacles people confront in discovering and acquiring your product.

Next, determine where your target consumer is in their buying path. Are they just unaware of an issue and seeking a remedy at the start of their journey?

The importance of defining who you are targeting and why they should listen to you cannot be overstated. You won’t get results unless you add value.

Use DigitalMarketer’s Customer Avatar Worksheet to figure out who your target market is. This worksheet will help you create a detailed consumer persona.

Create an enticing offer

Live streaming are important about educating customers. Your information must be accompanied by an equally compelling offer. Your offer must also solve an issue for your audience. It may be a free guide, a checklist, or an invitation to book a free consultation with you.

When creating your offer, consider how it will impact your buyer’s life. Aim to make your offer so valuable that people must join up.

Amy Porterfield’s live broadcast on improved questioning includes a cheat sheet. The stream teaches internet businesses how to ask better questions that lead to greater business results. To download, she directs viewers to a landing page at the end of the stream.

Tell a powerful story

Marketing with stories works. By providing your buyer something to relate to, you position them as the most crucial player on a path to success.

A powerful story begins with a problem. Depending on where they are in the buyer’s journey, they may or may not fully comprehend their predicament.

You CAN assist them define an issue by introducing it. Distinguish the impact of the issue on their business or personal life. Show ineffective “solutions” and how you and your product may help.

After stating the issue, the remedy must be presented. One part of the solution is you. It’s crucial to remember that your goal is still to collect an email address by delivering a lead magnet.

So your story creates a need, and your offer (for an email address) fills it.

Draw attention to your call to action

Now that you’ve recognized a problem and proposed a solution, it’s time to make your offer. Live broadcasting allows you to orally discuss your offer and provide a link that purchasers can click to accept it immediately.

Also, emphasize the offer’s worth in your call to action. Actions must be contextualized, just like problems. Your audience must see the advantage of action.

Porterfield demonstrates a powerful call to action. Towards the end, she makes two offers. The first is access to an internet marketing program she promotes. Second, a free printable cheat sheet on how to ask better questions (and results).

Promote your live stream like a blockbuster movie

The same rules apply to live streams as for films. Use every channel you can to market your event in advance, whether it’s a live video streaming site, new software, or a coaching program. Use social media, email marketing, and paid ads when you can.

Convince them of your worth. This allows you to reach a larger audience and introduce more people to your brand.

Wave.video is a video marketing solution that regularly posts live videos to their YouTube and Facebook channels. They start promoting live events weeks in advance on social media and email. The following is a sample Facebook post and teaser video for their upcoming live stream.

Repurpose live stream gems

It’s common for live videos to have nug Undeniably, reusing content keeps your brand front of mind, making it easily accessible to buyers as they approach a purchase decision.

Repurpose your live stream recording afterward. Create quotes with graphics, video snippets with insightful wisdom, and more.

Adobe Summit was in March 2020, yet they promoted it in July. Adobe uses a quote to provide those who missed the event access to an on-demand video collection.

Bonus: Think beyond lead capture

Your goal is to grow a mailing list. Most people today expect to receive emails when they sign up for a piece of information. Your brand’s goal is to be human. Offer value and solutions to help your new subscriber make smart choices.

There are numerous methods to start nurturing. Yours will rely on where your buyer is in their journey and how well you know them.

For example, if you give a guide on how to build a profitable membership platform, your buyer is considering it. Here, it’s all about educating them to consider your option. You can send out a series of emails with video links explaining each essential feature your solution includes.

Conclusion

Live video can help brands boost their mailing lists. They’ll need to precisely define their target customers, develop irresistible offers, tell sympathetic tales, and market their events aggressively.

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