Lite1.7 Blog

AI marketing solutions are software or platforms that assist in the creation of automated decisions based on data collected and evaluated, making it much easier to forecast buyer behavior.

AI can analyze large amounts of data from a variety of sources, including social media and email. Everyone understands the importance of data in marketing, but AI takes it a step further while also saving money and effort. Organizations no longer need to rely on employees to complete these duties, allowing them to focus on more important aspects of the organization.

Another significant advantage of AI marketing solution is that they enable companies to tailor their sales and marketing strategy. Predictive analytics, which provides deep insights into buying habits, can help with this. You know how Google and Netflix make recommendations all the time? AI marketing technologies are responsible for this.

Here are the top five AI marketing tools:

• The Sense of the Seventh
• HubSpotSEO
• Squeeze Page / Lead Capture Page
• Use an autoresponder
• A blog

1. The Sense of the Seventh

Seventh Sense is at the top of the list, and it’s an AI marketing tool that uses behavior profiling to draw clients’ attention. It’s geared primarily at emails, which may be difficult for both individuals and organizations. To obtain high open rates with an email marketing strategy, you must choose the optimal hours and days, but finding the best time for each consumer is impossible.

To avoid this, Seventh Sense assesses the best time and day for email campaigns for each contact individually. This is accomplished by the AI platform creating a prediction model for each contact based on their activities.

2. HubSpotSEO

HubSpotSEO is another amazing AI tool to add to your business. It uses machine learning to figure out how search engines classify and analyze your brand’s content. Countless individuals and businesses utilize it to increase their search engine results and gain an advantage over competitors.

Organizing your material around important subjects, which is rewarded, is one of the secrets to success with search engines. HubSpot SEO assists you in accomplishing this by identifying and ranking the issues that are most important to your company and customers. Simultaneously, it gives competitiveness and relevance indicators that might help you optimize your content strategy.

3. Squeeze Page / Lead Capture Page

You must compile a list of your visitors! You have the potential to market to someone over and over again after you have their email address. But don’t imagine it’s as easy as putting up a squeeze page and waiting for people to sign up. In exchange for their email address, you must provide them with something of worth. This may be a 7-day course, a free report, a free video course, or something else. As long as it’s relevant to your market.

Once you’ve gotten people on your list, don’t start spamming them with offers right away. Send them useful information about your field in order to establish a relationship with them. Your list will trust your viewpoint once you’ve built a relationship with them, and they’ll be more likely to buy what you’re selling.

4. Use an autoresponder

The brains behind your list-building business is your autoresponder! Your autoresponder is the command center from which your list members receive your prewritten emails automatically. Simply enter your emails and the time you want them to be sent, and your autoresponder will send them out at the specified time. Lemon squeezy, squeezy, squeezy!

5. A blog

You should certainly start a blog. This is where you can establish your brand and provide consumers with useful information. Regularly updating your site with useful ideas will attract regular visitors who will trust you and your recommendations.

Also, make sure your blog has an opt-in form. Remember, you want people to sign up for your mailing list!

Email Extractor is a free Windows email scraper. Emails can be extracted from websites, domains, email accounts, files and folders. Keyword searches on Google, Bing, Yahoo, Ask, AOL, etc. can also find emails. Separate tabs are offered for each source. The retrieved email list is displayed with its source, depth, search engine, etc.

Email extractor with adjustable scanning depth If you increase the scanning depth, it will scan the complete website, outbound links, etc. For example, you can scan only the current webpage, only this folder, or both. Optional settings include search regular expression, maximum threads, email filtering, maximum web size, maximum local file size, and processing timeout. You can export the result as a Text or Excel file.

Easy-to-use software to extract emails from internet and offline sources. It can also extract contacts and Skype. You can change the interface skin and language.

Why use an Email Extractor?

Email extractor helps users construct email lists for marketing campaigns and cold emailing. What better gift than a bunch of emails to your company’s sales team? Choose an email extracting tool that best meets your company’s marketing goals and extract emails. Email extractor tools automate the process, allowing you to extract emails quickly and easily. Must-have Email Extractor Features:

• Email Verification: Your email extractor should not only find emails but also verify them.
• Email Finder: Your email extractor should be able to find emails of your prospects.
• Save the list: An email extractor exports all data to CRM software for easy access.
• An extractor should search the domain for emails.
• Extracts Emails from social media platforms like LinkedIn, Facebook, and Twitter:
• Chrome add-on: a browser plugin for email extractors
• Incorporate Bulk export into your email extractor.

Let’s discover the email extractor tools:

1. Aeroleads Email Extractor

An email-finding tool that helps users construct email lists quickly and easily so they may focus on other important business tasks. Aeroleads finds business emails from LinkedIn profiles and exports them to CRM applications.

2. Hunter

A program that extracts and verifies emails from your clients or customers. Hunter.io includes great tools like domain search, email finding, and email verification.

3. EmailDrop

An Email extractor that pulls email addresses from web pages in seconds saves you time while providing you with accurate email addresses. It merely has a browser plugin and no user-friendly website. The finest feature of our email extractor is the quick and easy email extraction service that saves you time sorting and recording email addresses separately.

4. Getprospect email extractor

This web program extracts emails and generates leads while keeping track of the emails generated. Another fantastic product that helps you generate leads and convert them into customers. 60,000+ enterprises trust this product, including Oracle, Stripe, and Cloudflare.

5. E-mail Extractor pro

It can also assist you uncover phone numbers and other contact details of your prospects. It collects data from search engines, email accounts, and websites so you can contact prospects quickly. Simply insert your search query and Email Extractor pro will get precise data from top search engines like Google and Yahoo. For small enterprises and startups, this program allows you to find emails without spending a fortune.

As a sales team, you want to select and track the data that is relevant to your overall goals. How do you determine which key performance indicators (KPIs) for sales are critical?

Having a dependable sales KPIs format and remaining goal-oriented will enable you to compile the sales performance KPI data you have into something comprehensive.

Several pointers to bear in mind include the following:

• Identify Your Primary Objective and Other Goals
• Concentrate on the Objectives
• Create an Action Plan

1. Identify Your Primary Objective and Other Goals

To ensure that the process of developing your B2B Sales KPI is as organized as possible, you should begin by identifying your company’s primary objective or goal.

Whatever your primary goal or objective is, it is critical to pair it with up to two secondary goals. These are typically related to your primary objective, but have a lesser significance.

2. Concentrate on the Objectives

While you may have drafted some broad objectives and goals, it is critical that you become familiar with all the minor details.

If you want to increase your annual sales opportunities, for example, you should take a month-by-month approach, gradually adding pieces to the puzzle.

You can get more specific than that by calculating what a realistic annual income for your business at this stage would look like.

3. Create an Action Plan

Now is the time to put this plan into action by determining what actions your sales and marketing teams will need to take to accomplish the primary objective.

Is it necessary to restructure the sales process, increase marketing expenditures, or alter one’s approach to leads or customers? Responding to these questions will assist you in developing a more targeted and goal-oriented action plan.

Email marketing is a great way to connect with your customers, prospects, and other stakeholders. However, achieving certain results can be difficult.

Even though some say email marketing is dead, here’s why most marketers still use it. Email marketing has a 4400% ROI potential. To attract and retain users, this remains true.

Moreover, we’ve already achieved impressive CTR and email deliverability on recent projects. We used Amazon Simple Email Service (SES) for this and it worked great. I’ll go into more detail below.

Here are some easy-to-implement but highly effective tactics for increasing your email campaign’s CTR:

• Make sure your email gets delivered
• Regularly clean your email list
• Make your email headline appealing (to make them open the email)
• Maintain your users’ attention and increase your call to action(CTA) with interactive emails

1. Make sure your email gets delivered

Email services like Google or AOL track your actions as a sender. So, they decide whether your email gets delivered or goes to spam or junk. Whether you’ve sent spammy irrelevant content, emails to people who aren’t subscribed to your list, sent massive amounts of emails in a short timeframe, or simply been marked as spam by many people.

Taking this into account, you must choose between shared and dedicated IP addresses. According to MarketinShepra, TBC, a tire company with many online brands, increased deliverability from 60% to 95%. Rather than risking their reputation, they obtained a dedicated IP address.

If you choose this route, keep in mind that you must be familiar with all IP warming practices or risk ruining your reputation. A dedicated IP is not required if you only have a few thousand subscribers.

Deliverability was also an issue for one of our food industry clients as we redesigned their engagement strategy. We needed a flexible and scalable email delivery provider to support our client’s thousands of subscribers. In order to meet those needs, we chose Amazon Simple Email Service (SES).

We chose SES for its global reach and high deliverability rates. As stated previously, a dedicated API is critical for email deliverability. With the dedicated SES AP and our well-crafted strategies, we were able to increase inbox placement and thus CTR.

2. Regularly clean your email list

You must first clean your lists, separating active from inactive or existing users. The list can be divided into users who have acted (opened or clicked an email) in the last six months and those who haven’t.

You don’t want inactive users’ low engagement to harm your campaign’s reputation.

After separating the two lists, the active list continues the deliverability process. But don’t forget the list of inactive subscribers. Reduce the frequency of delivery. If you send an email every two weeks, reduce it to four weeks. Before sending emails, clean the list of hard bounces. Allow inactive subscribers to change their email preferences. Clear CTAs are essential in emails, especially re-engagement emails. The reason is simple: you want to know who is still interested.

3. Make your email headline appealing (to make them open the email)

Subscribers see the headlines first. If you fail there, your efforts are wasted. Test up to five headlines per campaign on different test groups of subscribers. Send the email headline with the highest open rate to the rest of your list.

Discounts work for people, but they also increase frustration and thus complaint rates. The headline should be more subtle and valuable. Send your latest newsletter or a sample with promotions. Give people a reason to open and interact with the email.

4. Maintain your users’ attention and increase your call to action(CTA) with interactive emails

Once subscribers open your email, your final but most important task is to maintain their attention and convince them to click your CTA. Your email content will assist you in accomplishing this. Several things you can do to improve the effectiveness of your content include the following:

• Include interactive elements such as GIFs, videos, and so on. According to a report by Litmus, the best course of action is to experiment with personalization, dynamic and live content, and even gamification.
• Make use of images. It is human nature for people to be more receptive to visual stimuli. As a result, including images increases your click rate from the start.
• Solicit feedback. If you’re conducting a survey or poll, offering people something in exchange almost always motivates them to participate.
• Make use of data and figures. This type of information is extremely effective at piqueing people’s interest in learning more.
• Include social media sharing buttons. These buttons are also clicks, so make the most of them.

Conclusion

Having stated the foregoing, it is necessary to emphasize that each company and brand has unique marketing strategies and, as a result, unique email marketing goals.

Therefore, the next time you send an email campaign, incorporate some of the tips shared here. If you find that this method works for you, do not stop there. Continue with the remainder of the steps to see a significant increase in your click-through rates.

This article will discuss all of the significant marketing benefits that businesses receive from Wikipedia in order for businesses to understand why they should invest in writing agencies that offer Wikipedia editors for hire in order to have their business page on the site.

• International Acceptance
• Search Engine Optimization and Wikipedia’s Effectiveness in this Field
• Continuous Source of Business Messages

1. International Acceptance

Wikipedia is a public platform that is open to users from all over the world. People can assess information from different regions and socioeconomic backgrounds, providing businesses with an international marketing opportunity. Businesses can quickly achieve international recognition through Wikipedia. No other platform offers the breadth of exposure to global markets that Wikipedia does.

2. Search Engine Optimization and Wikipedia’s Effectiveness in this Field

Have you ever noticed how every time you use a search engine, the results always include a few Wikipedia links? That is because Wikipedia is one of the most frequently visited websites. Due to this widespread use of Wikipedia, it has become one of the most dominant sites on search engines, always maintaining a very high SEO rank. When a business establishes a page on the site, it eventually boosts the traffic and SEO ranking of the business’s own official page. This is one of Wikipedia’s greatest benefits because it enables marketers to achieve their ultimate goal of having a large audience.

3. Continuous Source of Business Messages

Wikipedia obtains its information from primary sources. This piece of information on the site must include authentic citations and references. With each passing moment, evidence-based information is passed on to the various visitors. Businesses that want to make their core business messages accessible to a wider audience can leverage Wikipedia. Then this allows them to share their portfolio with potential international clients without spending a fortune.

You’ve probably noticed how appealing hoardings or unusual ads catch your eye. That’s your SEO executive’s job in online businesses.

SEO is the process of gaining organic search engine traffic. SEO targets videos, images, industrial content, news, and academic articles. Content is now a vital part of SEO. Well-written content helps a website rank quickly on Google’s SERP.

The best content marketing company can help you boost your brand’s image if you run an online business. Hire content writers to help your digital marketing strategy.

Do you know how?

Here are some reasons why hiring professional content writers is essential for digital marketing!

• Content keeps the target audience informed
• Quality content helps SEO rankings
• Content improves social media strategies

1. Content keeps the target audience informed

No one buys a product or service today without extensive research. Now, useful content answers basic consumer questions. So, if you create a page with relevant articles and blogs, your customers will find answers there.

So an informed potential customer is much more likely to pay. Plus? Your well-written articles will never age if you hire the best content writing company. Engaging content also attracts more traffic, helping your page rank higher on Google.

After all, content is eternal.

2. Quality content helps SEO rankings

Effective SEO is essential for any online business. When your content is SEO friendly, more readers will click on it, resulting in traffic.

As a result, they will increase website conversion rates by attracting large customers.

To get SEO-friendly content, you should hire a top content agency with SEO experts. A good content marketing agency will also optimize their writings for SEO and Google algorithms.

For example, properly optimized content must contain keywords throughout. The primary keyword will be in the title and secondary and LSI keywords will be evenly distributed in the content.

Also, SEO optimized content will use appropriate images and videos to appeal to Google, the ultimate judge. A content’s quality affects how much Google promotes it.

3. Content improves social media strategies

Social media content sharing Post writing is a quick way for brands to gain exposure. Moreover, sharing concise content on social media has the following advantages:

• More people will follow them if they keep posting useful social media content.
• Content from the brand is shared on other social media platforms, resulting in a larger audience.
• Brand promotion occurs as more traffic becomes customers.

Here are some of the biggest content marketing trends for 2022

• Small content
• Live content
• Mobile Optimization

1. Small content

Millennials will account for 40% of the consumer market in a few years, according to research. So most companies target millennials. Now, according to research, the youth prefer shorter content with more visuals.

So most B2C marketers are using bite-sized content for product descriptions and blogs.

The 2018 theme for headlines and infographics is ‘everything good comes in small packages.’

2. Live content

An audience will respond best if they see live content. Brands will use this method to appeal to their target audiences. They will use live videos on Facebook and Instagram to gain more exposure.

Because Facebook has changed its algorithm to prioritize live videos in the News Feed, most marketers are using this method to promote their products and services.

According to Forbes Global, 30% of B2C brands are using VR content marketing. While the endeavor appears costly now, brands can manage costs while expanding their customer base.

3. Mobile Optimization

With the rise of beacon technology, more businesses are making their content mobile-friendly. Studies show that 36% of mobile subscribers read emails on their phones, and that 69% of mobile subscribers engage and convert.

According to the study, 68% of marketers use content that can be scanned by a phone.

To reach a larger audience, businesses must use a reputable content marketing agency. So, to help you choose the best content writing company, here are some guidelines.

• Check their market reputation first. You can look up engagement on social media sites like Facebook and Twitter. You can also read reviews on websites like Glassdoor or LinkedIn.
• Go with a content marketing agency that offers SEO.
• Verify whether they provide the services you require. Assume you need social media posts or press releases written for your brand. Verify the company’s previous work with clients’ social media posts and PRs.

Ask for a written sample from the company. Hire them if you like their content.

So, choose a content writing company that will not only provide you with SEO friendly content but will also provide you with engaging write-ups with proper keyword optimization.

Clients frequently confuse the terms retargeting and remarketing. We always enjoyed deciphering both. Although both terms fall under the same category, marketing, it is important to understand their differences. Let us discuss the importance of this in the digital world.

Understanding retargeting

It is a fact that not all website visitors convert. Obviously, it would be fantastic, but the reality is slightly different. Website conversion rates are very low. According to a recent survey, global retail conversion rate was 2.86 percent in 2018.

This clearly means you failed to convert 97 out of 100 website visitors.

Finally, retargeting is vital in bringing those 97 people to your website. It is a method of reaching uninterested visitors who did not convert. Using cookies, your company can easily retarget them with ads that appear on other pages, enticing them to return to your website.

Retargeting is a good idea when you have a lot of ways to entice visitors.

What is remarketing

It’s like retargeting. It is a process that attracts visitors to your website and converts them. With strategy and execution, retargeting and remarketing are distinct.

Email is a widely used tool for executing various strategies. The data gathered over time, organized, and targeted sales emails sent. Sending an email to customers who add items to cart but do not purchase is the best example. Notifying customers who have abandoned their carts is also a good idea. Remarketing involves sending emails to both previous converts and non-converts. This contrasts with retargeting.

Some companies use remarketing instead of retargeting. For example, Google advertises remarketing but is actually retargeting.

Many people mix up the two. They call it retargeting but call it remarketing.

How effective is retargeting?

Various retargeting case studies have been done over the years, with positive results.

1. According to a recent study, retargeting satisfied 91% of 1000 marketers compared to email, search, and display ads.
2. Approximately 68% of marketing firms and 49% of brands have set aside funds for retargeting.
3. More industries are adopting this strategy.
4. Around 30% of consumers have positive or very positive impressions of retargeted ads, while only 11% have negative reactions.

Remarketing is very effective but difficult to measure from a survey point of view. It is simply due to a misunderstanding of the term and some confusion with standard email marketing.

Email marketing has always been a beneficial tool due to its high open rates, reach, and low cost.

1. According to a survey of individuals, the average email delivery rate was around 98 percent.
2. In the United States, approximately 85% of adults can send or read emails, and nearly all do so daily.

Conclusion

A small distinction between remarketing and retargeting is tolerated as people misuse them. Finally, we can say that both of these methods are very effective in terms of re-engaging existing customers and increasing conversions. We recommend using both methods to increase re-visits and conversions for your website.

Social media presence on popular platforms like Facebook, Twitter, LinkedIn etc. is essential for today’s businesses. Doubtless, you have accounts on all of these social media sites, so you know that maintaining your personal profiles becomes tedious. Imagine the amount of work and the likelihood of success required to manage a business profile on the same social media platforms. Do you really want to go down this path?

Let me tell you an easier way. Hiring a social media marketing consultant will save you a lot of time and effort. Social media marketing consultants are hired to engage with customers using social media platforms or channels. They are a representative of your brand and act on your behalf.

They can work full-time or part-time for your company. Demand for social media marketing consultants is increasing as well. It’s possible it’ll be one of the highest-paid jobs one day.

Here are the top 4 reasons why your company needs a social media marketing expert:

Firstly, it will definitely boost your company’s growth

Without a doubt, your company’s growth graph will reach new heights that you may have never seen or thought unattainable. They are not salespeople for your company, but their role in generating new leads for your brands takes your business to a new level.

Their expertise does half the work for you

Because they are experts in this field, you can completely rely on them to market your brand on all social media platforms. They will also plan the entire strategy and take care of posting quality content related to your brand, engaging with the right people on social media, and extending your brand’s reach.

They will keep track of your competitors’ actions and act accordingly

In business, you must consider not only your own actions but also those of your competitors. To catch the attention of consumers, your brand must constantly innovate new ideas, plans of action, and promotional methods. Keep the ball in your court.

With great content, you can make a fortune from their flooded minds

By not hiring separate staff to create trending content, these social media marketing consultants save a lot of money that can be invested in the development of your product or service. They are constantly learning new things and are ready to answer any questions your audience may have.

In Conclusion

In addition to their other duties, these social media marketing consultants will come up with new ideas to improve your company’s ROI. They know how much money or time should be spent on each social media channel to maximize profit. As each social media platform has its own purpose. Meanwhile, they will keep you updated on their work and the profit made.

Now that you know what a social media marketing consultant does, it’s time to find the best fit for you.

So, after creating your website, what next? Now you need to create content that will attract visitors to your site. But a site full of content is useless if no one sees it. That’s why promotion of the site is vital. Here are some methods to promote your site:

• You Should Focus on SEO
• Social media promotion
• Involve your audience
• Tracking your performance

1. You Should Focus on SEO

Search Engine Optimization is a smart way to improve your site’s ranking on search engines like Google and Bing. Among the factors to consider when optimizing your site and content for search engines are:

• The Site’s overall web design may impact Google ranking. The design of a site affects its functionality and how long users stay on it. Google uses these factors to determine whether your site is a useful resource for its users. A site that is easy to navigate and loads quickly will rank higher than one that does not.
• What keywords does your target market use? You can find this out by doing keyword research. The keywords and phrases your users use on Google will help you create content that covers these topics and improve your ranking.
• Your site should be mobile friendly. Slow loading times and poor mobile functionality may result in lost potential traffic.
• In order to promote your site effectively, you need to know who your competitors are and what they’re doing well.
• The length, structure, and visuals of the content have been found to influence Google ranking. Short articles with numbered lists, headings, and images rank higher.
• Backlinking to other authoritative sites establishes credibility and improves ranking.

2. Social media promotion

Social media is not only a powerful tool for expanding your reach, but it is also free. Social media can help you connect with your audience. Another benefit is that your audience can promote you. People are more likely to share high-quality content that interests them if you have a share button on your site.

3. Involve your audience

Answering questions and interacting with your audience will greatly benefit your site. Also, sites with high interaction rates have been found to rank higher in search engines. Aside from the comment section, you can ask your audience to join your email list or share your content on social media. MemberFix, for example, can help you design an email marketing tool for your membership site.

4. Tracking your performance

It’s critical to monitor the effectiveness of your promotional efforts. This will help you identify your strengths and weaknesses and make necessary changes. You can do this by using performance tracking tools like Adwords, rank checkers, and conversion trackers.

Building a successful website shouldn’t be difficult. Recognizing what works, implementing it, and monitoring progress. These strategies should help you promote your site successfully.

Your brand’s website is its digital home; it generates leads, sells, and supports customers. So traffic is vital. We’ll share ten of our favorite marketing strategies for increasing website traffic!

• Use Email Marketing Cleverly
• Focusing on Socials
• Use of Internal Links
• Create a blog
• Search Engine Optimisation
• Make Sharing Easy
• Examine the Rivals
• Setup a Knowledge Base
• Promote your business on Facebook
• Ensure That Your Website Is Quick and Responsive

1. Use Email Marketing Cleverly

Email marketing has a bad reputation, but it can be very effective when used properly! People use email daily, and when you create engaging content, it’s easy to connect.

2. Focusing on Socials

Online marketing has exploded recently. It helps you connect with your audience and expand your reach into their networks. Maintain a strong social media presence and engage with your existing and new audiences. Include links to your website in social media posts.

3. Use of Internal Links

Let’s focus on one of the most important aspects of SEO: internal linking. If you have a how-to page, include direct links to relevant products. And cross-posting your blog content keeps visitors on your site longer.

4. Create a blog

A blog is the ideal place to share engaging content that generates brand awareness, leads, and sales. Customize content for your target audience and use enticing titles, but avoid clickbait!

5. Search Engine Optimisation

SEO (search engine optimization) is still a powerful marketing tool. Utilize keyword-rich image alt text, meta descriptions, and internal links to help your website rank higher.

6. Make Sharing Easy

Make sure your blog posts, product pages, and informational pages have clear share buttons. Enjoy the increased traffic from visitors who share your message with their networks.

7. Examine the Rivals

Keep an eye on your competitors. Examine their formats and content styles for ideas for your own website.

8. Setup a Knowledge Base

The overwhelming majority of entrepreneurs start a business because they have a genuine interest in the industry. Construct evergreen educational content for website visitors and establish yourself as a subject authority.

9. Promote your business on Facebook

Facebook ads are simple to set up, come in a variety of effective formats, and enable you to reach a monthly user base of over 2 billion. Additionally, promotional content on Facebook is extremely shareable!

10. Ensure That Your Website Is Quick and Responsive

There is no point in directing traffic to your website if it does not result in conversions. Conduct a test of your website to ensure it is fast, responsive, and tailored to your audience’s needs.

Finally, we have the answer! Here are ten easy ways to get more people to your website.