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With such compelling reasons to use email marketing, it’s difficult to imagine not utilizing cost-effective, high-conversion email to reach and convert potential customers.

• Email converts better than search engines
• Email content is more likely to be seen than social media
• Email marketing is cheap
• Email is reliable and accessible
• People expect emails
• Email is here to stay
• Email marketing helps SEO

1. Email converts better than search engines

Email marketing has a sales conversion rate of over 4%, while a search engine browse has a sales conversion rate of over 2%.

Personalised email marketing is designed to be more personal and relevant to your potential customer than anything else.

2. Email content is more likely to be seen than social media

Which would you prefer – an email subscriber or a Facebook fan?

When you send an email to a targeted subscriber, the subject line and content are likely to be read. On social media, only about 2% of followers will see it.

Simply put, you prefer a proactive email subscriber any day of the week.

3. Email marketing is cheap

It is cheap compared to print or other online campaigns. Even if an email took a day to write, it would be cheaper than other campaigns. Email marketing has a higher ROI than other marketing channels.

4. Email is reliable and accessible

Any online registration requires an email address. And now that so much official correspondence is sent via email, people check their inboxes daily. Email is the internet’s currency and as such is a channel worth using.

5. People expect emails

True. People who know you expect an email from you at some point. Why shouldn’t you, when millions of other companies do?

They won’t be surprised, upset, or offended if you send them good marketing; they expect it!

6. Email is here to stay

Technology has made email accessible to everyone. It is free to use and does not require a license. (You must follow GDPR.)

Unlike social media and community platforms, email is here to stay.

All of these points assume that your email marketing content is relevant, well-written, and built with strong UX to guide your browser through the process you want them to follow. Got it?

When done right, email marketing is a vital part of your marketing arsenal.

7. Email marketing helps SEO

Email marketing builds and sustains brand awareness. When recipients open your email, you will probably direct them to your website to buy or get more information. This will increase targeted traffic to your website, which will improve your SEO.

Today, social media is vital. It is an internet user’s second home. Every business should be active on social media and use the best social media marketing strategies.

Instagram is another popular social media site that has become a part of everyday life for internet users. Instagram’s marketing strategy has helped many businesses grow and achieve their goals. Its dynamic changes with time and technology, so it is vital to keep up.

It has over 1 billion monthly active users.

This blog will discuss how to build a successful Instagram marketing strategy in 2022.

Here are the top 7 steps to achieving your Instagram goals in 2022.

• Instagram content calendar
• Encourage engagement on Instagram
• Optimization of the Instagram bio
• Using hashtags
• Instagram IGTV usage
• Answer DMs and comments
• Advertising on Instagram can help you reach more people

1. Instagram content calendar

Create a content calendar for your Instagram page for systematic sharing. It is a crucial step to consistently publish content on Instagram to maximize output.

Listed on your Instagram content calendar are the main topic, hashtags, a suitable caption, a unique graphic or video link, and the date and time of publication To maintain a disciplined performance, plan your content at least two weeks ahead of time.

Use videos, text graphics, quotes, memes, infographics, images, and more to keep your audience engaged.

2. Encourage engagement on Instagram

An Instagram story is a short video or photo with GIFs, links, and text that your followers can see within 24 hours.

Instagram users can post stories that have the highest engagement rate of all social media platforms.

It is a powerful tool that allows brands to connect and engage with their audience in seconds.

Storytelling on Instagram is a great way to promote content and engage with your followers. For example, you can share a sneak peek of your latest Instagram post or a recent page announcement.

Using the ‘Ask Me Anything’ feature on Instagram stories can make them more engaging.

3. Optimization of the Instagram bio

Instagram provides a small area to introduce your Instagram account, known as the Instagram Bio. Instagram bio is a short section where you can share information about your brand and the content you post on Instagram.

This section usually includes your brand name, products and services, profile information, contact information, and even a link to your website.

Instagram bio is the first thing a user sees when they visit your profile. Create a bio that is both informative and engaging.

Share a brief description of your brand. You can use one or two lines with interesting emoticons to enhance your content. Another great idea is hashtags.

You can also use a tracking link to track your Instagram traffic.

4. Using hashtags

Instagram’s hashtag game is strong. Instagram’s ‘discover’ tab allows contact search using hashtags. Instagram uses hashtags to suggest content to users and discover profiles based on interests. Like Instagram profiles, users can follow these hashtags and see their content in their followers’ feeds.

Researchers found that posts with hashtags get 12.6 percent more engagement than posts without them. That’s why using proper hashtags is critical for business profiles on Instagram.

As competition grows, hashtags become more proficient. Instagram allows up to 30 hashtags per caption. It is beneficial to use all relevant hashtags for your business; you must have an Instagram strategy.

Experts recommend using 11 hashtags per post. Avoid overused hashtags. Compose your hashtag strategy with a mix of industrial, self-made, popular, and low search volume hashtags.

5. Instagram IGTV usage

Instagram’s IGTV is a video application that is integrated into the Instagram app. The app allows users to share videos from 15 seconds to 10 minutes.

Brands can use IGTV to promote or host video content that exceeds Instagram’s limits.

Video content is known to be more appealing to users than images. So, make the most of IGTV.

6. Answer DMs and comments

The key to an interactive community is communication. Direct messages are the best way to connect with your fans.

Please turn on your dear ones and receive notifications from all users.

Responding to all messages and comments is required to follow up on leads. Create a script to follow up with prospects and liaise with them.

As well as collecting email addresses for sending customized emails when needed. Set up a custom response in your profile to automatically reply to your followers.

7. Advertising on Instagram can help you reach more people

Similar to other advertising platforms, Instagram ads offers Instagram ads list, advertising solutions for targeted ad campaigns.

Instagram’s 25 million active users have made organic engagement competitive. So it is always beneficial to use Instagram ads to increase followers, engagement, lead flow, and conversion.

Instagram’s standard cost-per-click is $0.70-$0.80, but it can vary depending on the ad demand. You can use the Facebook ads manager to create Instagram ads.

The internet began as a web of text documents. However, with advanced technology, the presence of pictures, videos, and audios is prevalent on the internet. The marketing strategy changed with the next trend.

Today, large and small businesses use animated business videos to promote their goods and services. As a result, the return on investment is high. Animated videos are a cheap marketing tool because they are easy to produce.

What are the advantages of animated video content for a website?

• Words can’t express better
• Attract site visitors’ attention
• Mobile friendly
• Fulfill Google criteria

1. Words can’t express better

We understand images better than words. A video is more entertaining than a text. People prefer watching videos to reading text because it is more entertaining.

People watch videos rather than read text on your website, demonstrating the apparent importance of videos. Videos can explain much better than words alone. That is why video marketing is so popular today.

2. Attract site visitors’ attention

Humans are known to be drawn to visuals, and this could be one of the best ways to attract visitors to your site.

It is said that a business begins when it can hold a customer’s attention on a website.

Animated video content can attract and retain users longer than non-video content.

If you give them something interesting, they will stay on your site longer and perform the actions you expect.

3. Mobile friendly

Impressing website visitors with text is no longer effective.

People no longer access websites via desktop computers. People nowadays prefer to access websites via smartphone and do not have time to read the entire content when doing so. It’s too much to read on a phone. Most users leave the site because they didn’t find anything interesting or relevant.

Using video content allows the user to stay longer, whether on a mobile phone or a desktop.

4. Fulfill Google criteria

Complying with Google’s requirements and comprehending its algorithm is critical for improved performance in the online world.

It’s not easy to please Google and provide what it wants, but if you succeed in presenting the appropriate content that Google expects from a user, you’re almost there. Once Google begins to rank you at the top, your customer will automatically contact you.

Therefore, how can video content please Google?

Google adores the site’s video content rather than just text. Videos, according to the search engine, are the best way to educate and entertain people, so those sites with video content rank higher.

When a related search query is entered, video-rich sites rank higher than non-video-rich sites.

Often, when researching a topic, readers visit multiple websites and are unable to find relevant content.

Marketing requires extensive research, and without it, no results can be achieved.

A content aggregator tool collects content from other websites based on the keyword entered by the user. There are many types of content to choose from.

As part of your marketing strategy, you can use content aggregation to increase brand visibility. The more web presence you have, the more visible you are to content aggregators.

Here are the best content aggregators available, which are simple to set up and use.

Ccontent

• Taggbox
• Stumbleupon
• Flipboard
• Popurls
• Inbound
• Alltop

1. Taggbox

Taggbox is the best social media aggregator on the market, collecting content from over 15+ social media platforms, including Instagram, Facebook, Pinterest, Twitter, and others.

This responsive tool collects content using usernames, hashtags, handles, and mentions. It gathers content in seconds and presents it in a unified way.

The tool allows users to customize the widget. You can customize the layouts and themes as well. It has an advanced moderation panel where you can review content before publishing it. You can use the profanity filter to remove offensive content while keeping valuable and premium content because bad content can harm your image.

You can use Taggbox’s analytics feature to track key metrics like clicks, visits, and total impressions to assess the widget’s performance on your website. The widget can also be displayed on Wix, WordPress, Squarespace, and other CMS platforms.

2. Stumbleupon

Stumbleupon allows users to browse content based on their interests. The tool will present the content that best fits the user’s chosen category (gadgets, fashion, design, etc.).

The number of likes and dislikes also indicates the content’s popularity.

3. Flipboard

Flipboard is a popular content aggregation platform that allows you to keep up with your interests. It allows users to skim content before going to the website and reading the full article or news.

4. Popurls

Popurls is another effective content aggregation tool that collects content on various topics. It also allows users to collect content from multiple websites at once.

This is a must-see site if you plan to aggregate content.

5. Inbound

This is the best content aggregation website, even more so if you are a marketer or writer. The website is primarily focused on content related to SEO, new businesses, and e-commerce.

To be a part of this website, you must first participate and express your opinions on the topics, which increase your chances of having your website featured on it.

6. Alltop

Alltop is a great content aggregator that collects content on a variety of topics. In addition, it allows users to access the most popular blogs and content on the web.

If you want your website to be featured on Alltop, you can do so by visiting the official website of Alltop and submitting a query.

In Conclusion

Content Aggregators are fantastic for getting articles and blogs in front of readers. Instead of visiting multiple websites, your audience can use social media aggregators to find the most relevant content.

Aside from that, users can read according to their preferences. So they can easily categorize content and read about the category they prefer.

Email marketing has been around for a long time.

Email marketing, as part of online marketing, is still the most effective marketing approach in terms of ROI today.

In 2020, approximately 4 billion individuals on the planet used email. According to a Statista report, this number is expected to rise to 4.6 billion by 2025. As a result, businesses who employ email marketing save money while growing their customer base, increasing brand awareness, and increasing revenues.

Are you searching for an excellent email marketing company?

That’s why we’ve put together this list of the best email marketing agencies for you to consider:

SeedX Inc.

SeedX Inc., based in Los Angeles and Austin, is a multi-award-winning digital marketing and growth agency. They started in 2015, and their 45-person team focuses in omnichannel marketing, paid media, and scalable growth strategies. They also focus on e-commerce technology, multi-facet campaigns and growth projects.

DMi partners

DMi Partners is a Philadelphia-based digital marketing agency that focuses on digital strategy, media buying and planning, and web building. Founded in 2003, the company employs approximately 75 people who mostly deal with charitable organizations and consumer products and services.

MH Digital

MH Digital is a marketing automation and email marketing company that was launched in 2017. They combine creative, technical, and strategic skills to achieve sustainable growth for their clients in the e-commerce and B2C SaaS & Services space, with all 5 team members based in the United States.

Inbox Army, LLC

Inbox Army, LLC is an email marketing firm that was established in 2016. The company employs roughly 10 people in Grapevine, Texas, who provide email marketing services and strategy to predominantly midmarket companies in categories like e-commerce, healthcare and medical, advertising and marketing, and gaming.

SocialBloom

Rochester, Minnesota-based SocialBloom is an email marketing company. Email marketing, social media marketing, and direct marketing are the main objectives of the tiny team.

One 10 Media

One 10 Media is an e-commerce growth agency based in Akron, Ohio, that was launched in 2018. They have a staff of roughly 5 individuals who provide small firms in the e-commerce industry with social media marketing, email marketing, and AI services.

HIPB2B

HIPB2B is a demand generation firm with their office in Castleton-on-Hudson, New York. Their 29-person team focuses on email marketing, phone services, and digital strategy for small businesses in the IT, marketing, and financial services sectors.

Worth Ecommerce

GobySavvy is a digital agency based in Spokane, Washington, and Long Beach, California. UX/UI design, conversion optimization, email marketing, and digital strategy are among the 15 team members’ specialties. Clients in a variety of industries, including retail, consumer products, and business services, are served by the firm.

SeeResponse

SeeResponse is a full-service digital marketing agency from Reston, Virginia. It has offices in Toronto and Noida, India. Its five staff provide web design, SEO, and PPC services to mid-market firms.

RightHello

RightHello has a team of more than 50 professionals who specialize in email marketing and direct marketing services. They work with a variety of businesses, including small, mid-market, and enterprise.

Promodo

Promodo is a performance marketing firm that works with e-commerce marketing teams of various sizes. The staff of more than 50 people specializes in PPC, SEO, and email marketing, and they work with clients from all over the world.

BDR.ai

BDR.ai is a Littleton, Colorado-based custom email service provider. This company offers email marketing and business advising to small and large businesses in the IT and other industries.

STRATEGIES

Strategies is a marketing firm based in Montreal that was created in 1989. They provide email marketing and marketing strategy solutions for small and mid-market enterprises in industries such as hotels, arts, and business services, with more than two specialists on staff.

Avex Design

Avex Designs is a ten-person creative digital agency. The agency, which is based in New York, specializes in web design and e-commerce development. Content marketing, SEO, WordPress and Tumblr themes, and branding initiatives are also available.

It is imperative for organizations to use content marketing services to prosper digitally. Given the plethora of options available in the content marketing sector, finding a dependable content marketing agency is a daunting endeavor for any organization. According to research, these top organizations are known for creating flawless content strategy and blog articles that align with their clients’ company objectives.

Are you on the lookout for the best content marketing firms? The best content marketing agencies that specialize in digital content marketing methods are listed below:

• DeCritic
• Mcjeh Digital
• Red cup agency
• Communications strategy Group
• Siege Media
• Brafton
• NowSourcing

DeCritic

DeCritic is a marketing firm that specializes in content/copywriting, digital PR, and critique/reviews. We’ve worked for some of the world’s most prestigious businesses, both worldwide and domestically. Marketers, bloggers, journalists, psychologists, and media influencers make up our team of specialists. As Nigeria’s premier copywriting firm and digital PRs, we’ve received numerous honors.

Mcjeh Digital

Mcjeh Digital is a digital marketing and advertising firm based in Nigeria.

They are results-oriented digital marketing and advertising agency that caters to small and medium-sized enterprises.

They build comprehensive digital marketing plans using a variety of marketing techniques to deliver greater visibility, more traffic, more leads, and more customers.

Red Cup Agency

The Red Cup Agency is a digital publishing firm based in Santa Monica, California. Clients in the entertainment, consumer products, education, and healthcare industries use their content marketing, marketing strategy, and web design services.

Communications Strategy Group

Communications Strategy Group (CSG) is a public relations and content marketing firm. The 35-person team works with clients in the education, financial services, and healthcare industries, as well as mid-market and corporate enterprises. Public relations, content marketing, marketing strategy, and business consultancy are among CSG’s specialties.

Siege Media

Siege Media is a content marketing firm with headquarters in Austin, Texas, as well as San Diego and Los Angeles. They provide content marketing and SEO services to clients in the media, advertising & marketing, and hospitality & leisure industries.

Brafton

Brafton is a digital marketing agency based in Boston that was created in 2008. In addition, they have offices in Chicago and San Francisco. Its nearly 200-strong staff specializes in a wide range of content marketing services, including as blogs, newsletters, emails, infographics, and video production. They also offer SEO and social media marketing services.

Infographic World

IGW is a visual marketing agency based in New York City that works with midmarket and enterprise organizations in the IT, advertising, healthcare, and business sectors. With offices in Great Neck, N.Y., and Delray Beach, Fla., a staff of 50 people (including a marketing team made up of former LinkedIn and Facebook employees) uses the science of visual learning to help clients increase their marketing success across the funnel. Social media marketing, content marketing, SEO, CRO, and visual content generation are some of their specialties (infographics, explainer videos & interactive content).

NowSourcing

NowSourcing, Inc. is a Louisville, Kentucky-based infographic design firm with offices in Cincinnati, Ohio. They were founded in 2006 and have 17 people with skills in market research, graphic design, public relations, and SEO. In IT, advertising and marketing, and healthcare, they often deal with small, mid-size, and large businesses.

Conclusion

Content marketing is becoming a more valuable digital marketing strategy, especially for B2B businesses.

That is why we have compiled a list of the top content marketing firms for you. We hope you enjoy your reading and discover the perfect fit for your company.

TikTok is the newest and most promising video content marketing platform. It was the third-most-downloaded app in the world as of early 2019, with 500 million users in its first year. The platform is also proving to be an excellent area for firms to expand.

Because TikTok is a more fun, casual, and laid-back social media site than many of its predecessors, you can get away with more spontaneity in your videos.

It has rapidly become one of the most popular social media platforms today. The software has been downloaded in over 150 countries and has over 1 billion users, with over 200 million downloads in the United States alone. It’s a favorite among those between the ages of 13 and 40, who have flocked to the platform massively to build enormous audiences and boost their influencer status.

When is the optimum time to post TikTok videos? Find out here.

• TikTok video Length
• TikTokvideo formatting
• Using a third-party apps to make TikTok videos, why?
• In Conclusion

TikTok video Length

The length is the first factor to consider. TikTok movies could only be 15 seconds long at first, but the business recently increased the restriction to 60 seconds by stringing together four 15-second chunks.

This, however, only applies to videos shot directly on the app. You can post a video that is longer than 60 seconds if it was recorded elsewhere.

TikTokvideo formatting

Here are a few more requirements to think about:

File size: For iOS, the video should be no more than 287.6 MB, and for Android, no more than 72 MB. It might be as large as 500 MB for advertisements.

TikTok is designed to be seen on a smartphone, therefore vertical video is preferred, but horizontal video is also acceptable.

TikTok videos should have a resolution of 1080 x 1920 pixels.

Aspect ratio: A common smartphone screen’s aspect ratio is 9:16. It is also possible to have a 1:1 ratio, however this will not fill the entire screen.

mp4 andMov files are supported by TikTok. It also works withAvi and Gif files for commercials.

Using a third-party apps to make TikTok videos, why?

TikTok has a great built-in recorder with some really unique effects. However, you might want to explore making your video with another app and then uploading it to TikTok.

Here is the reason:

Instead of wasting a great deal of time or effort in creating a new content you can adapt from other platforms for TikTok.

You are less affected by the time constraint.

In Conclusion

TikTok is a fantastic social media platform. Its market and expansion are ripe for more success. If you’ve been debating whether or not to create optimized TikTok ads and videos, consider these tips and tactics. They’ll assist you in creating better content to share with the rest of the world.

You’re one step closer to having a viral TikTok video if you use the proper TikTok video dimension and resolution.

Is it tough for you to successfully organize your tasks? Do you frequently miss deadlines because keeping track of due dates and task progress is tough for you?

If you answered yes, you’re probably seeking for a reliable task management solution to help you get back on track.

Well,  there are hundreds of task management programs on the market, and it might be difficult to select one that meets your company’s needs.

To assist you, we’ve conducted extensive research and compiled a list of the top-rated applications for managing project tasks in the most efficient manner.

We know you’re excited to learn more about these software, but first, let’s take a look at what qualifies a tool as a task management tool.

What is a Task Management Tool, and how does it work?

A task management tool, as the name implies, allows you to plan, organize, and prioritize projects in order to complete them quickly and within a certain time limit.

Project management solutions are specifically intended to meet the needs of project managers, eliminating the risk of missing deadlines and over budgets.

The nicest thing about the leading tool management solutions is that they are simple to use, regardless of whether you have used similar apps before.

So, if you’ve landed a job where organizing duties for yourself and others is a top priority, a task management software is the right fit for you.

What Are the Benefits of Using a Task Management Tool?

You can simply prioritize activities, set deadlines, and track time spent on them with a competent task management application, allowing you to stay on track at all times. To monitor your team’s performance and ensure projects are completed on schedule, you may see tasks and go through different stages.

Now it’s time to look at some of the greatest task management solutions you can use right now.

Before you begin your exploration, bear in mind that some tools have an advantage over others due to their distinct skills and qualities. Among these hand-picked solutions below, you will find the ideal work management tool for you:

• Quire
• Trello
• Asana
• Click-up
• Acello
• ProofHub
• Chanty

1. Quire

Quire cuts down online task management into its simplest components, allowing you to prioritize the most important activities first. It accomplishes this using “nesting” and Kanban boards, unlike other management systems.

2. Trello

Trello is a popular Kanban task management platform. It’s no surprise that their key selling point is Kanban boards. Users can set up cards for different tasks like post-it notes in this configurable Kanban interface.

3. Asana

This project management software intends to assist you in meeting your work deadlines as promptly as possible. You may even add time tracking to your duties by integrating it with time management software.

Asana is a wonderful alternative for online task management because it is suitable for smaller teams. However, it may not scale well throughout the entire company.

4. Click-up

Companies like Google, Webflow, and Airbnb use ClickUp, the world’s highest-rated project management platform.

It has all of the functionality you’ll need to boost your productivity and handle any assignment with ease.

5. Acello

This project management software has a task board that displays overdue jobs for today, tomorrow, and beyond.

The quantity of connectors is another amazing aspect of this management app. Google Drive, Office 365, Outlook, internet security software, and so on are just a few examples. More than any other task management program, Accelo lets you keep track of estimates, invoicing, scheduling, and billing.

6. ProofHub

ProofHub is a top-rated and well-respected task management platform used by over 85,000 businesses and teams throughout the world.

You’ll receive all the top features you need to manage your chores and projects efficiently because it’s a dedicated project management and team collaboration solution.

7. Chanty

Chanty is a multi-platform communication tool with a task management built in. Any communication can be turned into a task. Any team member can be assigned tasks, and they can be filtered by status, dates, and people. Chanty allows you to discuss any assignment with appropriate team members in a linked flow.

Conclusion

Businesses that want to succeed in today’s competitive marketplaces must manage project assignments as efficiently as possible. As a manager, you must ensure that your team completes all tasks on time, which necessitates the use of a task management application. The task management solutions discussed in this article are the best on the market right now; all you have to do now is pick one that meets your managerial needs and your company’s budget.

WhatsApp is a free mobile messaging app for friends and family. Anyone with a smartphone can use WhatsApp for group messaging, calls, and media sharing. The app also allows users to communicate internationally.

• WhatsApp Marketing
• How to Set Up a WhatsApp Business Account
• Features in WhatsApp Business
• Using WhatsApp for Business

WhatsApp Marketing

WhatsApp is ideal for reminding customers about promotions, providing accessible customer service, and increasing visibility. It’s now even easier to build positive customer relationships with WhatsApp Business.

With WhatsApp Business, you can provide personalized customer service via automated messages and chatbots. WhatsApp can then automatically send the messages you’ve created to the customers you’ve chosen.

Audience segmentation is synonymous with selecting customers in the app.

Also, if you have a global audience or customer base, WhatsApp makes it simple and cost-effective to communicate with them. This helps you build customer relationships abroad and solve problems quickly.

Next, we’ll show you how to create a successful WhatsApp marketing campaign using WhatsApp Business’s tools.

How to Set Up a WhatsApp Business Account

Making a WhatsApp Business account is simple if you already have the app. If not, search for “WhatsApp Business” in your local app store. If you already have a profile, the app will link it to a Business profile.

Enter a phone number after accepting the terms. This can be changed in Settings if you prefer not to use your personal number.

Then you’re done! From here, you can polish up your Business account. You can also start exploring business-specific features like contact labels and short links.

Features in WhatsApp Business

Let’s take a look at some of the features in WhatsApp Business.

First, in the “Business Profile” section, click “Business Settings” to access your company’s contact information. They’re very similar to a Facebook or Google Business profile. Describe your company in your WhatsApp Business profile.

So when you communicate with leads or customers, they’ll know they’re talking to your business. A green checkmark also identifies customers:

When WhatsApp verifies your account, it verifies the information you provided when creating your profile.

You can also use labels to organize sales functions, access messaging metrics (like when messages are sent, delivered, and read), and create a product catalog. Next, we’ll discuss how these features can help your marketing strategy.

Using WhatsApp for Business

You can use WhatsApp for business in several ways. WhatsApp is primarily used for communication and sharing.

WhatsApp is a powerful tool to have. You can gain visibility, automate communication, and streamline workflow.

The app is also free to download and manage, saving you money on new software. Let’s look at some other ways to use WhatsApp for business.

1. Boost your company’s exposure

Like Facebook, WhatsApp lets businesses create a Business page. Customers will need to know your location, description, website, and contact information.

The catalog tool lets you bulk upload products so users can browse them via the app. This tool helps customers get an idea of what they can buy from your company. Having a business page increases the number of potential customers who can interact with your company via the app.

Let’s say your customers want to know what your company offers but don’t want to Google it. If your catalog is set up, they’ll be able to see your offerings before moving on.

Catalogs can showcase a new product line or highlight your most popular products to entice customers.

2. Plan your tasks

WhatsApp has various grouping options. First, you can label your contacts to organize them. Use a CRM like HubSpot that integrates with WhatsApp to import contacts and manage conversations directly from the app.

You won’t have to manually add contacts to WhatsApp if you integrate it with your CRM. Both platforms will work together to import contact information.

Integration also allows you to save customer conversations. Customers of HubSpot can see previous conversations on their dashboard:

This will help you keep track of your clients and their relationships.

3. Reduce response time

Customer service is a breeze with WhatsApp Business. You can also use a chatbot to automate responses to your audience’s questions.

Notice how you can save your customers time. This interactive “FAQ” saves time typing or copying and pasting answers to common questions.

Why Do Emails Go To Spam?

Many factors influence whether or not your emails are delivered. Let’s look at the 12 reasons why your emails are being spammed.

• The Wrong Audience Is Being Targeted
• Your Subscribers Don’t Remember You
• Low engagement rates

The Wrong Audience Is Being Targeted

Your emails may be mistakenly marked as spam due to low engagement. One of the most common causes of low engagement is having the wrong audience on your email list.

We all know that every marketer wants to expand their email list. Given the importance of email marketing, they should be working to expand their email list.

Your Subscribers Don’t Remember You

The mailbox provider records a spam complaint regardless of whether the email was spam.

When the number of complaints reaches a certain threshold, all future campaigns are sent to the spam folder.

So why would someone mark your email as spam if it isn’t?

Most likely, they simply don’t remember you. They don’t remember giving you permission to email them, so they think you’re sending them spam.

To avoid this, make sure your email branding is memorable and matches your website branding. Images, colors, typography, voice, etc. Also, make sure the “from” line is a familiar name.

Low engagement rates

Top webmail providers have stated that opening and deleting emails is a factor in spam filtering decisions.

Emails with low open and read rates are more likely to be marked as spam. You must do all you can to boost engagement.

You can also send emails at the right time, perfect your subject lines, segment your list, and keep it clean by scrubbing it regularly.

How to prevent it Emails from Going to Spam

1. Have a Clear Sender Address

Your sender address appears in the “From” field of your email. If your sender address contains random characters or otherwise appears suspicious, your email may be marked as spam.

So avoid sender addresses with lots of numbers or gibberish. Keep to a person or company name. This keeps you out of spam and is more personal than a random string of characters, which people associate with automated emails, not compelling, personalized offers.

2. Always Get Permission to Send Emails

Sending emails without permission will quickly get them marked as spam. Consider what you do when you receive an unknown email. If the email gets past your spam filter, you’ll mark it as spam without even opening it.

Sending unsolicited marketing emails is not a long-term business strategy. To persuade subscribers to buy from you, you must engage and interest them. Indifferent at best, random email recipients are annoyed to receive an email from someone they don’t know. Getting permission before sending an email is the ethical and financial best practice.

3. Check Your Emails

If your emails sound rushed (or written by a computer), spam filters may consider them spam. If an occasional typo slips into your emails, it won’t be a big deal. Incorrect spelling, grammar, and sentence structure can cause spam filters to block your emails.

4. Employ Reputable Email Marketing Software

When trying to catch spam messages, spam filters look at the IP address associated with the sending email address to see if there are any spam complaints associated with it. If so, legitimate email addresses may be flagged for association.

Use a reputable email provider to avoid this. The top providers all take steps to prevent spammers from using their platforms, ensuring that their actions do not harm your email deliverability.

As previously stated, the best email marketing software providers will also have features to help you avoid other common spam triggers like not including a physical address or using a suspicious-looking sending email address.

5. Avoid Spam Subject Lines

While there used to be a list of spam trigger words to avoid in marketing emails, spam filters have evolved. Instead of focusing on specific words to avoid, it’s best to think more holistically and avoid writing spammy subject lines.