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Because chargebacks are expected to account for a large portion of the $130 billion in losses due to card-not-present fraud by 2023, every e-commerce merchant should grasp how they function.

It would have been simple to write off chargebacks as a transaction cost. Sadly, chargebacks cost significantly more than lost revenue. Penalties, regulatory barriers, and missed opportunities cost up to $3 for every $1 chargeback.

Global chargeback volume will hit 615 million this year, and the average industry cost per chargeback will be $191 by 2023.

While winning a chargeback dispute is rarely easy, with a success rate of less than 20%, not fighting them usually makes things worse.

But, like with many things, knowing the rules improves your chances. In this essay, we’ll analyze the chargeback process and how to overcome it.

Why fighting chargeback is extremely tough for merchants

First, you must realize that the chargeback process includes all steps from the cardholder’s initial protest through the ultimate chargeback settlement and its consequences.

Thus, the chargeback process includes, but is not limited to:

1. Cardholder: The cardholder in a transaction.

2. Merchant: The person who sold the disputed goods or services.

3. Issuer: The financial institution that issued the card.

4. Acquirer: The banking institution that collects money for the merchant.

5. Card Association: Cards are issued by networks such as Visa and MasterCard.

In that way, every stage of the chargeback process requires unique, non-linear actions within a time frame. Not only that. Demands vary between networks and banks. These indexes already pose major merchant concerns. But they exacerbate the flaws in the chargeback method.

Why? For one thing, optics aren’t everything. The decision-makers’ interpretations determine the outcome of every chargeback dispute. That makes chargebacks highly subjective.

Chargeback administrative procedures do not always take into account growing online risks and technical advancements, allowing for misuse. Cardholders can contest charges on a whim. And internet thieves take use of that to steal from e-commerce firms.

Notably, the chargeback procedure is customer-centric. Resource requirements don’t always match rewards. Due to these and other factors, most retailers cannot even consider disputing chargebacks. They pay when they should have fought.

How to handle chargebacks and avoid them

Chargebacks work on a simple basis.

If a Consumer cannot resolve a transaction issue with a Vendor, the Consumer may contact the Card Network.

It sounds so simple. Isn’t it?

Regrettably, the chargeback process is different. Even the simplest disputes entail multiple layers of actions and actors.

The chargeback process allows merchants a chance to fight back, but there are an inordinate number of hurdles to overcome.

The next section breaks down the chargeback process to help you understand the issues and how to overcome them.

Step 1: Cardholder challenges a transaction

A chargeback occurs when a cardholder disputes a transaction charge with their bank. Every transaction has the possibility of future chargeback. Several chargebacks can come from multiple transactions.

Not only that, but the Issuer can initiate a chargeback. A bank chargeback occurs due to duplicate processing, expired cards, or merchant fraud. The acquirer handles the issue, and the cardholder may never know about it.

Step 2: The issuer evaluates it

After analyzing the claim, the bank will decide whether or not to initiate the chargeback lifecycle. The issue is that the bank relies solely on the cardholder’s claims and any available data. The cardholder is their customer, and they must support them.

Step 3: The issuer issues a conditional refund

They will debit the original transaction’s merchant account for any costs. Again, the merchant may not know about the chargeback until after the fund withdrawal, causing substantial financial issues.

Step 4: The issuer assigns a chargeback reason code

After the withdrawal, the bank will establish a chargeback reason code and send it to your acquirer electronically.

Chargeback reason codes are designed to help merchants narrow down their response strategies, yet they are often ineffective. Invalidating a chargeback isn’t always as simple as they make it out to be.

The issuer issues a reason code based on the cardholder’s claim, which is not necessarily correct. It’s difficult to battle a problem you don’t understand.

Step 5: Your acquirer reviews the refund request

At this point, your acquirer will either analyze the refund notice and resolve it on their own or forward it to you.

With so much going on, it’s easy to miss a chargeback notification. Due of the short reaction times, merchants have faced substantial hurdles.

Step 6: Accept or reject the chargeback

Accept or fight the chargeback? Whatever you do, don’t pay for unjustified chargebacks. That’s a red signal for internet shoplifters.

The issue is that challenging a chargeback necessitates specific documentation. These include:

• Return policies.
• Signed delivery receipt
• Multiple pieces of information used to validate the transaction.

Evidence collecting will be a problem if you don’t have such documents handy.

Step 7: Submit your compelling proof

When fighting a chargeback, you must respond within the chargeback time limit. You must also include the above mentioned documentation. Representing the transaction to the bank is called “representation”.

The issue is that merchants have little chance of winning due to the slow response time and complex rules.

Step 8: The issuer decides on your case

Your bank will forward the chargeback dispute data to the issuing bank for examination. One of three outcomes is possible now:

1. You won: Your documents and response validated the transaction. The funds will be returned to your account.

2. The cardholder won: Your case does not meet the requirements. So does the cardholder.

3. You won, but the bank charged back again: The rules allow the issuer to file a second chargeback if new evidence or reason codes are discovered. Chargeback pre-arbitration for Visa, and arbitration chargeback for MasterCard.

Receiving a chargeback is bad enough. Arbitration adds additional fees, regulations, and duties to the chargeback process. So make sure your representation doesn’t fail you.

Regardless of how efficient, compelling, and airtight your presentation is, your odds of winning remain limited. Chargeflow uses big data, AI, and human expertise to help merchants level up. Disputes and chargebacks from all associated payment processors are tracked in one place. And learn AI tips to reduce chargebacks and enhance wins.

Successful people know how to solicit and receive feedback politely. But many others haven’t had this opportunity. Your staff are probably one. The questions in this extract from Assist Them Grow or Let Them Go are designed to help your staff initiate these critical but uncomfortable feedback talks.

Because allowing others’ perspectives can be difficult, the agenda for such a debate should be as basic as ABC. Encourage employees to collect input from others focusing on their abilities, blind spots, and conditions.

The ABCs of Getting Feedback:

Abilities

• What are my strengths?
• What can you rely on me for?
• Think of what your most valuable skills are?
• What am I worth?

Blind Spots

• What obstructive habits have you seen?
• What one modification could I make to improve my success?
• How could my strengths hurt me?
• Where have I gone short?

Conditions

• In what contexts or conditions do I contribute most?
• Do I perform better in groups or alone?
• In what situations have you seen me struggle?
• What triggers stress or other unpleasant reactions in me?

These inquiries deserve detailed, concrete answers. “How am I doing?” usually gets a tepid thumbs up, but these questions provide much more practical information.

So help employees pick one or two questions from each category to serve as a springboard for feedback dialogues with colleagues. Then be ready to debrief these talks. Initially, people may need help overcoming the tendency to focus on facts that confirms their existing worldview. They might need help examining diverse perspectives to find common threads and themes. They may need help interpreting seemingly contradicting data. Taking time to review comments sends a strong message to employees and gives you more information to help them progress.

As you may expect, live feedback conversations are excellent. Today’s distributed workforce may necessitate virtual communication via phone or webchat. This type of live contact can provide crucial information while improving relationships.

Awareness and partnerships strengthen career progress. In this approach, feedback helps people improve where they are, rather than moving them elsewhere. Plus, they gain a valuable skill that will help them succeed in both work and life. Also, keep using your favorite online tool alongside, not instead of, communication.

Ever considered hiring a Magento developer to improve your company’s app development process? Yes, most businesses have. But few have actually integrated the platform.

Do you know why?

Despite the huge popularity of the Magento foundation, many organizations are still afraid to use it. Unawareness of the platform’s potential and benefits.

You’ve come to the right place if you’re afraid about using the MagentoeCommerce development platform. We’re here to highlight some of the platform’s benefits for app development.

So, ready?

Let us examine the benefits of Magento development to see if they are worthwhile.

Benefits of eCommerce platform

Many compelling reasons entice site designers to use MagentoeCommerce over alternative systems. Here are a few:

1. Use and customisation

Magento is an open-source platform. Also, the open-source platform has a large community support that may be used to construct commercial apps that meet consumers’ needs.

Magento comes in two flavors. Versions community and enterprise:

• Magento Community Edition (CE) — this version is free for developers to use.
• Magento enterprise (EE) — a premium version that allows developers to use advanced commercial capabilities.

2. High Flexibility

When designing a commercial application, a Magento development company has high flexibility. This allows developers to display apps based on client requests.

The product categories, services, sales, and content of the web pages can be readily altered without complex code. Create a flexible web page that may be enhanced as needed.

3. User-friendly

Are you new to Magento? Do you worry missing out on the platform’s features?

You will be pleased to know that Magento is user-friendly. So even if you are a newbie to the platform, you will have no problems utilizing it. The platform is user and admin friendly.

This allows you to simply customize your website without knowing anything about coding.

4. Easy 3rd-party integration

One of the best features of MagentoeCommerce development is its ease of integration. The seamless integration allows developers to instantly improve the website experience.

Using 3rd-party connectors, website designers can add unique features, details, and components to keep current consumers and attract new ones.

5. Mobile-friendly

Magento is a mobile-friendly platform.

In what way?

Being mobile-friendly allows Magento features to load rapidly regardless of screen size. Users or administrators will have no issues seeing the website on a mobile device. The website works flawlessly on cellphones, tablets, desktops, etc.

6. Search Engine friendly

SEO-friendly MagentoeCommerce platform This helps the business website rank higher in the search engines.

More search engine results mean better audience reach. This aids in the business’s growth.

Conclusion

These are some of the potential advantages a Magento development business might provide. The Magento platform provides long-term direction, vision, and scalability to your organization, which is essential when launching your business eCommerce.

Because of its tremendous popularity and benefits, the MagentoeCommerce platform is a worthwhile investment.

Personalize your social media strategy. Because Facebook and Instagram’s algorithms change frequently, it’s tough for potential consumers or clients to notice your updates even when you personally submit them.

With over 3 billion members, Facebook is a great location to advertise and retain customers. It can reach audiences you can’t reach otherwise.

Here are some simple Facebook marketing tips. Read on to find new ways to obtain more likes, follows, and sales.

Use Multi-Product Ads

Multi-product advertising on Facebook save time and money by showing multiple products in one ad. It takes longer to set up, but the return is worth it. Promoting many products in one ad lowers your cost per conversion while increasing sales.

Make sure all of your things have the same call-to-actions so customers don’t get lost in your emails. This method is unlikely to lose your audience’s interest. When advertising numerous items, be explicit about what each one is and the value it delivers to your customers.

Use Dynamic Product Ads

Ecommerce sites’ best ROI technique may be dynamic product advertisements. A chance to re-engage hesitant clients by offering them personalized adverts based on their site behavior is priceless.

These advertising allow you to target viewers based on their age, geography, or interests.

Dynamic Product Ads can save time for businesses with hundreds or thousands of goods. Just upload your product specifications.

In fact, Dynamic Product Ads are so easy to produce because they automatically pull photos, pricing data, and other information from those products into pre-designed templates that give off the appropriate marketing mood.

Facebook conversion tracking pixel

Unobtrusively, a conversion-tracking pixel monitors your clients’ online activity. But it does so much more. Facebook will also contribute extra information to your customer profiles as a result of tracking your store’s conversions.

It shows you which marketing tactics work best and where you should focus your efforts. The best element of Facebook’s pixel technology is that it is simple to set up and gather data from.

Customer testimonials on your brand page

It’s vital to demonstrate prospective customers how pleased existing customers are with their purchases. This is especially useful when trying to persuade other business owners who may be wary of making the same purchase due to the dangers involved. While having testimonials on your website is important, it’s also fantastic to share them with potential clients.

The nicest element of using social media for eCommerce is obtaining additional consumer involvement beyond testimonials. Questions are asked and answered, complaints and concerns are addressed, etc., allowing for more likes, followers, and personal interactions between businesses and their customers.

Use Facebook Page Insights to Track Customer Behavior

Social media marketers study client behavior on digital channels every day. They use it to find out what content and messaging works best with customers.

Page insights are another great technique to determine consumer behavior, but this time on your website instead of someone else’s. It tells you how customers are interacting with the store.

Custom Promotions: Create Discounts And Rewards

Using Facebook promos allows you to increase brand awareness without spending more money on ads (although they will still cost money either way).

Offering free delivery, returns, or a “buy one receive one” (BOGO) deal where buyers can buy two things and just pay for one works well. One of the best features of employing custom promotions is that you can easily refresh them whenever a new consumer sees your page.

However, social media marketing helps to restore the personal touch that shopping with others in person provides. In addition to selling things, it allows you to engage with new or existing customers.

Because it allows customers to see who else is involved in the firm, and if it is a brand they would be happy to support.

Especially with their new algorithms that make it tougher for businesses like yours to gain new clients organically, Facebook and Instagram advertising is on the rise.

Consider hiring a social media manager or an experienced firm to assist you set up unique strategies based on your business goals and get the most out of your ads so you don’t waste money.

Use Influencers To Promote Your Products

Finding influencers within similar specialty groups might help increase knowledge about your organization by simply posting once or twice.

Nobody must like or share your posts. So offer them unique discounts, free giveaways, or simply general promotion for their page whenever they share something about you instead.

Remember not to make too many requests. While influencers have a lot of power, they still need to connect with their audiences, and appearing too often as part of your brand can sour the relationship between the two parties.

It is particularly great for small firms or startups because it is free if they refuse.

You’re forming contacts with more seasoned members of your sector; take advantage of this by offering advise or promotional materials. You never know what connections can lead to something greater, especially if you already have an online profile.

Together, develop a social media strategy.

While you can accomplish part of this on your own, you should consult a professional for specialized Facebook, Instagram, and other social media marketing techniques.

It won’t go away once your business is up and going either because the algorithms update constantly based on general social media usage. Those changes may be more frequent now than ever before, given to the tools people have at their fingertips 24/7.

Make sure any marketing team or manager you work with understands your brand’s mission statement and the values you want to uphold in your interactions with others.

This is also a wonderful approach for you and all of your staff to be consistent in how you engage and respond to others online.

Strengthen existing and new customer relationships

When it comes to social media marketing for business, consistency is key. It doesn’t just apply to how your team interacts with consumers in person or over the phone, as many individuals will mention your firm on social media to criticize or appreciate a product.

As long as the discourse stays constructive, both parties can benefit. You’ll acquire greater exposure by bringing the customer’s attention back to what they liked about you and encouraging others to read about it.

Verdict

Facebook marketing is a wonderful tool for businesses. It will help you promote your business on social media and gain new clients. You must know how to use it. If you need help, contact the best social media company around and let our team of marketing experts help you.

Email is one of the most effective marketing tools for businesses. Many businesses still use direct mail, but email marketing may be more cost effective. According to a Data and Marketing Association and USPS study, more than half (57%) of mail sent at the time was still direct mail.

But the researchers claim this strategy only yielded a 7% ROI. Email marketing, on the other hand, returned 28.5%. Email marketing offers businesses $44 for every $1 spent, according to research.

To persuade those who do not see the full benefits of email marketing, here are five of the best ways to improve your email campaigns.

1. Customize email content

Personalization has many advantages, but many marketers overlook it. This is by far the best way to increase email marketing effectiveness. Personalized emails have six times the transaction rates.

than impersonal emails Other research shows that personalization increases click-through and conversion rates by 14% and 10% respectively.

However, many businesses only personalize content by including the contact’s name. This is a flawed strategy, and many subscribers are now aware of it. Instead, personalization must be elevated.

To do this, divide your audience into groups. Then you can send each group better content. A wedding specialist website tried this and asked if you were shopping as a couple or for a couple. This simple question divided the website’s audience into two groups, but the results showed a 244% open rate and a 161% click-through rate increase.

2. Change your email sending times

The goal is to catch people about to or already checking their inbox. This puts your email near the top of their inbox. The longer it takes between sending and receiving an email, the less likely it is to be read.

Sending emails on the weekend may be the best option if you don’t want to send them at the same time as everyone else. You’ll have less competition because many businesses don’t start campaigns on weekends, and more people are checking their emails on weekends than ever.

3. Avoid some certain words

Spam filters keep malicious emails out of audiences. Of course, spammers often use words that businesses want to use. So filters are getting smarter, allowing more genuine content into inboxes. Occasionally, your email may be misinterpreted as malicious.

So, avoid using certain words that spam filters consider spam. Terms like “bargain,” “50 percent off,” and similar terms will likely be spammed.

If you must use a common spam word to convey your message, be creative with your subject lines. Limit yourself to one high-level spam word per email body and subject line. You’ll be less likely to be blacklisted.

4. Build an engaged email list

Some entrepreneurs take pride in boasting about their email lists. Long lists are useless if the people aren’t engaged.

There are many ways to engage your list. It requires deleting inactive and old subscribers, but it will help you run more profitable campaigns. First, look for addresses that have bounced three times or more. Check for simple typos like.con instead of.com.

Use email verification services. These services can identify bounced or inactive emails and help remove spam traps, which are old emails used by ISPs to identify spammers.

Conclusion

Email marketing may be the best way to grow your company. It’s been the most profitable form of digital marketing for over a decade. Too many companies fail to optimize their campaigns to maximize revenue. So, personalize your emails as much as you can and avoid the pitfalls your competitors fall into. Most of these changes can be made without affecting ongoing campaigns. So why not start using them now?

Marketers faced unprecedented challenges in the last two years. Some organizations were hit hard by closures, while others went into overdrive. Whatever the economic climate, everyone had to rethink engagement. This shift was underway even before the pandemic, owing to increased digitalization, but it accelerated in just 18 months. The pandemic accelerated ecommerce by five years, according to the IBM US Retail Index.

Not easy to pin down marketing tactics and messages with so much in flux. They have changed and will continue to change. Even as future norms emerge, we believe it’s useful to focus on five areas that shape how we engage with customers, employees, and other stakeholders.

1. Strive to Stand Out

The pandemic hit the food service industry hard, and it was devastating. Organizations had to be inventive to survive. George Fourkas, a produce supplier to some of Chicago’s most upscale restaurants, saw an immediate drop in business when restaurants closed. The company quickly rebranded to GFP Chicago, which now delivers weekly produce boxes across the Midwest. Similarly, Panera launched Panera Grocery, allowing customers to buy bread, produce, and milk alongside soup and sandwiches. And many restaurants will join Goldbelly in 2020. In response, the platform launched GoldbellyLIVE!, an interactive virtual cook-along series that allows consumers to interact with their favorite restaurants and chefs.

Other examples of creativity abound. For example, Time for Kids magazine offered free access to its 2020 digital editions to all parents with children at home. Amazon Prime also provided free video content for kids.

Product and service innovation is critical. But so is marketing innovation. Marketers prioritized “innovating” in Salesforce’s State of Marketing 2020 report. Most people use email marketing, but top performers are 1.8 times less likely to use it the same way they did a year ago.

Consider a new product launch campaign for a new service, such as “we are making our resources available to you so you are not left without the essentials in these times.” Think of ways to highlight your company’s unique selling point in your marketing communications.

2. Keep focusing on digital accessibility

Digital marketing is getting to be the only way to reach customers. Because technology is rapidly evolving, you’ll need to constantly update your strategies. Global online consumer spending increased 34% in the first two months of 2021, according to the Adobe Digital Economy Index.

Email, text, social media, and video time are all up. According to one study, Americans spent nearly eight hours per day on digital channels, up 15% from last year. Customer engagement has changed for 57% of consumers in 2020, according to Salesforce’s State of the Connected Customer report. Two-thirds said COVID-19 raised their digital expectations of companies.

Leverage your digital presence across channels to create deeper connections. For example, highlight a mobile app that allows for easy contactless ordering and pickup in an email campaign. If you have DIY videos, emphasize how your customers can get professional help while staying at home. Help your customers understand how you can help them get the products and services they want without jeopardizing their own or others’ safety.

3. Make Your Brand Felt

Relevance has always been important in marketing, but coupling it with a “do good” theme is critical now more than ever. Consumers expect brands to show empathy, according to Salesforce’s State of the Connected Customer. Insurance companies may offer discounts to members who don’t drive as much. Local restaurants or “food tours” on OpenTable to promote local economies and sense of community. Adidas and its #HomeTeam hashtag were early adopters.

Determine how you can use empathetic marketing tactics to help people cope with the effects of quarantine or give back to the community.

4. Invest in Emerging Channels

The rapid adoption of video engagement is one of the most significant changes. According to a Vonage report, video grew four years in seven months. There are many examples: Telemedicine’s rise is not unusual. With augmented reality and computer vision, Lowe’s also launched a video chat tool for professionals.

While increased digital access is critical, it also highlights the need to design and deliver a consistent and seamless experience across channels. Customers will increasingly interact digitally and physically. For example, an Adobe study found that consumers prefer online grocery shopping with in-store or curbside pickup.

Marketing via multiple channels is now essential. Evaluate which other marketing channels to expand into and which to focus on. Highlight your tele-anything services.

Marketing strategy and tactics must remain relevant, personalized, and timely. In today’s climate, they must also be innovative, empathetic, and accessible. Remember, just when you think you have it figured out, the “next normal” emerges. So prepare to rethink and reevaluate.

5. Craft Your Messaging With Care

The 18+ months of COVID-19 brought more than just the virus’s direct effects. Throughout this time period, racial justice, climate change, and political division were intertwined. Each of these factors necessitates careful messaging. Collectively, they make it harder to say the right thing.

To avoid tone deaf messages, extra care is required. While selling your product or service, you must also connect with a caring/careful tone. Assure audiences that life will return to “normal,” but also that you’ll be there with them until it does. Messages should shift from “buy now” to “we are available when and where you want us.” Giving “permission to disconnect” is one example. Avoid fear, uncertainty, and doubt.

Pre-test messages to ensure they resonate before delivering them widely.

The digital marketing industry has had a challenging and rewarding year in 2021. Challenging due to the pandemic and evolving data privacy regulations. While people staying home hampered real-world marketing, the digital marketing industry stepped up. Throughout it all, email marketing delivered results, as it has for over 40 years. What can marketers expect from email in 2022?

Here are 5 key email marketing trends for 2022.

Personalization

Even with stricter rules around consumer data collection and use, expect email marketers to focus even more on segmentation, targeting, and personalization. Email marketers will increasingly focus on personalizing subject lines, content, send timing, offers, and promotions based on data. Expect email marketers to step up their game and personalize their campaigns to a new level.

The Impacts of Data Privacy

From new legislation and regulation to specific technological developments (like Apple’s Mail Privacy Protection features), email marketers will be challenged in 2022. However, email is set to thrive in 2022. Experienced email marketers work within a regulatory framework that includes rules. However, while changes in data availability will make certain aspects of email marketing more difficult, the email channel itself is vital to both consumers and businesses. Expect email marketers to continue to deliver impactful and effective campaigns in 2022.

A Renewed Focus on Performance Marketing

Open Rate, a traditional email marketing metric, will likely be ignored or used only as a guideline. In fact, this may be a net positive for the industry. Email open data has always been suspect for technical reasons. From now on, email marketers will have to rely on more precise and easily tracked metrics. By focusing on sales and conversions, marketers can optimize toward these more valuable and revenue-driving performance metrics.

Interactivity

Expect to see email campaigns with lots of engaging interactivity. Look for content that recipients can interact with within the email rather than having to click out to a website. This type of interactive element reduces the steps required to drive any number of actions by recipients. Interactivity will help optimize campaigns to maximize recipient engagement and conversions as the focus shifts to performance.

Using AI Tools

We’ve been hearing about AI for years, but you’d be surprised how far it’s come. Now there are tools that can automatically write or rewrite marketing content based on performance data. With help of AI tools, they can easily write your email content, subject lines, and calls-to-action. And these tools improve performance in many cases. While AI isn’t quite ready to create content from scratch, it can now help marketers optimize and dial in content as effectively (and likely more effectively) as they can manually.

Social media marketing is now part of many businesses’ digital strategies.

Social media has helped brands connect with new customers, but it has also made it harder to stand out.

To succeed on social media, brands must focus on conversions. So, how can you increase conversion? These four tactics will aid you in your quest.

1. Focus on engagement

Your marketing strategy should include social media marketing. Attend to your audience’s needs and desires. If you don’t, your audience may not feel connected to you and may leave.

Social media engagement is easiest to generate when content provokes a response. Examples include polls and conversation starters. You can also engage your audience by asking for feedback, discussing relevant topics, or sharing interactive content that matches their interests.

Analyzing your best content will help you increase engagement.

Understanding your audience’s needs and interests will help your team create engaging content that keeps them coming back for more.

2. Outsource social media management

Other priorities make it difficult to manage social media internally. If that’s the case, outsourcing all or part of your social media management may be a great way to keep up with your audience.

Outsourcing allows you to focus on the fundamentals of your company’s growth. As a result, your audience will trust you more and become buyers.

3. Post regularly

Brands struggle to stand out in a sea of social media noise.

Although posting regularly on social media can be difficult, doing so will help your brand stay top-of-mind for your audience.

It’s hard to keep up with everything. It’s fine! Consistent content across social media platforms requires a posting schedule tailored to your brand. Keeping up with social media can be difficult when your team has other priorities. You must keep a regular schedule.

Frequency is vital. How many posts per week can you make? How many can you commit to while ensuring other tasks don’t slip through? It doesn’t have to be a lot, but it should be manageable.

Timing is also important when scheduling posts. Who uses social media when? If your audience is active in the morning, schedule your posts so they appear at the top of their feeds.

Following this, you can use social media management software to create a posting schedule. So your team doesn’t have to worry about content or posting schedules.

4. Make an effective inbound marketing funnel

The customer journey is becoming more complex, requiring 5-20 touchpoints before a purchase is made.

Social media can enhance those touchpoints. But first, you need a process that turns followers into customers as they pass through these touchpoints. A high-converting funnel can help here.

An inbound marketing funnel depicts your customers’ entire buying journey, from awareness to purchase.

While funnels come in all shapes and sizes, they are all designed to convert potential leads.

This idea applies to social media conversion. Determine what content you will create for each stage of the buyer’s journey. People who stumble upon your content won’t immediately buy from you. They may be interested in your blog posts or product videos.

An inbound marketing funnel will help your team decide what social media content to create. To turn followers into customers, you need to know what content to share at each stage.

A Welcome Email introduces a company’s brand to new subscribers. It should thank subscribers for signing up, inform them of what to expect, and generate excitement for upcoming emails. Including the Welcome Email in your email marketing campaign avoids a negative tone for subsequent emails. Not only will a well-crafted Welcome Email be the most-engaged email in your program, but it will also be the first impression. Here are some suggestions for a successful Welcome Email.

Tips for successful Welcome Email

Follow this tips for your welcoming email. They are direct and simple to implement

1. Be Timely

Send the Welcome Email right away, before any other emails. Make sure it is sent immediately recipient sign up. It should be the first email they will receive.

2. Personalize and brand your subject line

This is an essential ingredient in welcoming emails. You need to make your welcome email to be personal to your subscribers taste. It should be personal to the brand. Likewise, welcome email should be personal based on location and many more.

3. Be kind and helpful

Make the email nice and thank them for joining. Make the email useful by providing all the information they need about your company.

4. Let the welcome email be easy

Make CTAs intuitive. Prepare an email that encourages new users to take the most important action. Limit actions to three. Always make it easy to unsubscribe. Your brand’s reputation is safe.

5. Be Informative

Give people a reason to trust you as a sender by explaining your email program. Set expectations for how often they will receive emails and what the emails will typically contain. Keep them intrigued with mystery. Tell them what they need to know, not everything.

6. Make it unique

Make the email memorable. There is nothing stopping you from making use of GIFs, emoji, storytelling elements and any other unique content. Just make sure your welcome email is unique.

Things to avoid in a Welcome Email

You need to watch out for some common mistakes why trying to make your welcome email unique. Check out the following things to avoid

1. Don’t ask them to forward the email

They’re still learning your brand. People lose credibility if they recommend products or services they haven’t tried. Wait until they love you before asking them to bug their friend.

2. Don’t ask too much and don’t rush

If your CTAs make them do more, you’ve missed the point of simplicity. If you want them to stay, don’t ask for their SSN and then bombard them with a one-page questionnaire about their likes and dislikes. Let the subscriber discover, learn, and be inspired by your brand.

3. Don’t always feel obligated to discount

Many people sign up for retailer emails to get deals, but why must the relationship begin with a discount? If you sell content, services, or B2B, don’t give them something for free or make something seem unique when it isn’t. Don’t tell them a discount is only for email subscribers when the same discount is available on the site. There are better ways to build a relationship and add value to your emails than immediately offering discounts.

4. Don’t let your creative become stale

Never be happy with your lot. A/B testing your Welcome Email is the only way to find out what works best for your audience. The winning version should always be used as the new control. To keep optimizing, change/test new creative approaches at least once a year.

5. Send more than one email

Create an engaging multi-touch onboarding journey. You don’t want a one-way email relationship.

In Conclusion

The Welcome Email is your first chance to make a good first impression on your subscribers. It’s also your chance to build a long-term relationship with your subscribers. It takes time and effort, but optimizing your Welcome Email is worthwhile.

No matter how well you plan, unexpected events and blunders occur. Not unlike when you send an email and realize it wasn’t what you intended, there is no magical undo button. You know how we learn? Making a mistake usually teaches us a valuable lesson. Undeniably, the situation can be improved.

Marketers aren’t battle-tested until they can recover from sending an incorrect email. An apology email is sometimes sent. An apology email should be brief and to the point, without compromising your brand’s image. You don’t want them to unsubscribe or lose faith in your brand, so assess whether an apology and increased publicity are necessary. Then use the advice below to get back on the road.

Here are four steps to writing a restitution apology email:

1. Fix it

Even the most seasoned road warrior can miss an exit and get lost, but by correcting the error, they can quickly re-enter the road. To fix an email marketing mistake, email warriors must first admit it. This begins with your apology email’s opening.

Don’t overexplain your error; just get to the point. If you send a quick apology email to your email recipients, you can catch them before they open the original email. So you can correct them before they react negatively.

“We sent you the wrong email today,” you could start. You own up to what happened without sounding overly concerned or wordy (even if you are, save your real feelings for internal conversations).

Accepting blame for a mistake clears the air. Clarity and conciseness can convey confidence, security, and sincerity. Your time is valuable, as is theirs, and you must proceed.

2. Apologize

Whether you’re emailing customers or driving with friends, proper etiquette still applies. One of the rules of the road is to apologize to other passengers. So, if you ate the last piece of beef jerky without asking, you owe an apology. An apology email is similar. Finally, you must apologize.

Sending the wrong email may not raise any red flags for your recipients, but it may be a sign that your team is faltering. Depending on your business and the information you have on your customers (credit card, sensitive data), a simple mistake like sending the wrong email can cause stress.

To put everyone at ease, include an apology section in your email that explains what went wrong and what you’re doing to prevent it from happening again. Assuring customers that you can fix a problem helps them trust your brand.

This section can also be used to show your team’s humility. If your company isn’t known for its wit, stick to the facts. “We apologize for the error,” for example. We have addressed the issue with our team and are taking steps to prevent recurrence.” The subject line can say “Correction,” “Oops,” or “We Apologize.”

3. Seek forgiveness and make things right

When things go wrong, it doesn’t hurt to ask for forgiveness and try to make amends. Nobody wants a road trip to end in tragedy, and your subscribers don’t either. Give your followers a reason to forgive you and reconnect with your brand.

Turn your blunder into an opportunity to re-engage inactive subscribers. Giving people a reason to forgive you works better than offering them a sweet deal. If you finish the road trip snacks, offer to pay for the next batch. For marketers, your apology email could end with “Click here for an extra 10% off.” If you don’t have a deal to offer, you could say “Our customers come first.” If you have any questions or concerns, please email us.

4. Final Pit Stops Before Hitting the Road Again

While it’s impossible to avoid all marketing blunders, you can prepare for them and respond appropriately when they occur. Of course, testing and scanning every email, as well as double-checking your lists and campaigns, is the best way to avoid a mistake. Good email marketers know that each email should go through a series of checks before being sent. As you review your emails, consider the following questions:

• The right lists and segments will be emailed.
• Do the custom fields in the email reflect the correct data?
• Is the content current? Is it free of errors?
• Do the images render?
• Do all the buttons and links work?

These checks and balances ensure you’ve thoroughly reviewed your email for errors. And if you make a mistake, go back and fix it to avoid repeating it. The last thing you want to do is send out another incorrect email.