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You need to go beyond you stating the first name of your subscriber. You can also personalize your emails by adding contents that are specific to the location of the recipient.

Or you can just insert the product recommendations based on the customer’s last purchase. Adding a memorable email designs, like that of the colors matching the subscriber’s favorite sports team, can also provide a personal touch.

Take Advantage of Automation

The Email marketing, like any other business function, it can become some how time consuming for your team. You are responsible for the writing of copy, the of designing the layout, and also selecting your target audience. It is a process that demands alot of effort.

Back in the days, businesses literally had to send just one email at a time. Now, with the help of the marketing automation, your team can not just only send one single message to thousands of subscribers with only one click of a button, but you can also schedule emails weeks and even months in advance.

The Email marketing and the automation is an effective combination that will serve your audience better. You can create some delays between your emails and it will trigger actions based on the subscriber’s behavior.

Monitor Your Metrics

Every of the email marketing strategy needs the metrics. Getting to know the effectiveness of your campaigns ensures that you are meeting the company goals.

But what metrics are you going to rely on?

The Direct Marketing Association gave reports that the four most important email marketing metrics are just the click-through rate, the conversion rate, the open rate, and the ROI. These metrics will give you the comprehensive view of your email campaigns and it will also help you make your proactive business decisions.

Let’s say that you’ll have your open rates drop suddenly. Then, you know that it is time to try some new subject lines. And if you notice that your click-through rates increase for a specific email, you are aware that subscribers enjoy that particular content.

You need to pay attention to your bounce rates, too. For you sending emails to a list of about 10,000 subscribers does not help if there’s no body that is receiving your messages. Email deliverability is a very key factor for email service providers. If you notice that your bounce rate is too high, the provider may just have to remove you from the platform.

Level Up Your Email Marketing

You need to move past the rumour mill. Email marketing is alive and it very well. You just need to implement some new strategies to help you earn more revenue.

You can start by building a targeted list that includes your ideal customer. Then try and compose eye-catching subject lines that will entice your recipients to read your messages. And do not forget to personalize the emails to fit your customers’ needs and their interests.

To get better results, you need to fine-tune your email marketing plan.

Write Compelling Subject Lines

Every effective email campaign begins with the subject line. Stuffed in between are a bunch of other of the messages, your email must be one that stand out from the crowd to gain the subscriber’s attention.

You will want to keep your subject line very short. As people most times skim their inboxes, they do not have the whole time to start reading your lengthy subject line. So, you should just aim for 50 characters or less.

You can start experimenting with the FOMO (Fear of Missing Out) technique. People hate to feel left out. Use words like, ‘the limited-time offer’ and words like ‘only a few left,’ to spark their curiosity.

A numbered list also will work well to help you boost open rates. One Miranda Paquet, content manager at the Constant Contact, provides a suggestion saying: “People love lists because they give us the opportunity to make sense of big, complicated concepts through a series of just a smaller parts. Make use of a list in your subject line as it is a way to let your readers know your content is well organized and that it is easily digestible.”

Send Segmented Campaigns

When you are shopping for your clothes, it can be some how difficult to find the right size. Some brands will even make an attempt to sell you one-size-fits-all clothing, which can never fit every body type.

In a similar way, the brands cut corners by simply sending mass emails to all of their customers. That means the basketball fans are receiving their own promotional emails about a different thing like the latest sale on the golf balls. It will only confuses the buyer.

Consumers dislike emails that are irrelevant, and according to the Radicati Group, about 17.3% of these emails get classified by people as spam.

The answer to all this your mass email nightmares is simply segmentation. By segmenting your subscribers, you will have the opportunity to send your tailored content that that will fit your customer’s interests. No more you delivering wine coupons(instead of beer) to your beer clientele.

Are you still not convinced? You can check out the results of segmented campaigns versus non-segmented campaigns.

Personalize Your Emails

Nobody likes to receive boring and generic emails. When you see them arrive in your inbox, you just ignore them immediately.

Consumers desire to see customized messages that are centered around their needs. Plus, a study found that will be personalized emails deliver about six times higher transaction rates.

That is why email personalization is very important. Relevant messages will help you build a strong bond between the customer and the brand.

“ It is noted that relationship is an important and it is a very significant element of email marketing. The question is does a recipient trust you? Does a recipient even know the person that you are? When an email have jumped the gun by forcing the familiarity too soon, the personalization comes across as skeevy,” Kevan Lee writes, a director of marketing at the Buffer.

Introduction

With the ongoing pandemic, it is creating profound social, creating economic, and also technological shifts. Thereby, making retail predictions for the coming months seem like a near impossible task. But many of the changes we observed that took place last year were not that new. However, some new trends were mainly short-lived. The lockdowns and the social distancing act as catalysts to accelerate the pattern that were already under way. Many of these changes is here for a long time.

For many of the businesses, the last 12 months made people create means of survival. But some retailers experience huge growth as they respond to the unprecedented new demand.

To succeed in this year 2021 and beyond it, marketers will have to respond dynamically to the shifting demand. They will need to find ways for customers to carry out window-shopping online. Then balance the competing demands for both value and the ethical shopping options. What is more, they will need to do all this while they are meeting their consumer expectations that have proved fluid across the various categories. Almost every of the business is now expected to match the delivery and the customer support options that is offered by the most well-established brands.

Five Retail Trends For Marketers

We have taken our time to really analysed the thousands of retail Search trends and also the insights also from various parts of 23 markets across the Europe, the Middle East, and even Africa on the Google Trends to identify the five key consumer trends that are expected to sustain the market in the year 2021 or even longer:

1. Consumers are now taking window shopping online

2. Consumers are now carefully considering who they going to buy from

3. Consumers are expecting better value than ever before

4. Consumers are expecting extensive delivery options for everything and anything they are purchasing.

5. Consumer demand will still and always remain dynamic

In Conclusion

We have created a report that really digs into the data behind these that has sustained the trends to help the retailers to prepare for any otherwise unpredictable occurance in this 2021 and furthermore. And, we have included a very helpful checklist of concrete actions that every brand can easily take — from the best places to the keeping track of changing the Search trends to the tools that allows you to take advantage of them.

You can search deeper for advantages that will improve your Retail trends marketing and also make necessary changes, advance to the next level of your business. You need to leave the old ways and take up a new leaf of marketing, try to satisfy your customers in the best ways you can and watch the good returns, make a deeper search and adjustment.

The user experience of the Aweber could be better when looking at building your emails or looking at adding and removing contacts from a list. However, once you are used to the layout, it becomes easier for you to navigate.

You are given three options for adding contacts to your list: adding them one at a time, you can copy-paste multiple contacts at once, and you can also import contacts from a file. The last two options given triggers a five-step process. There you can add more data about your contacts, you can opt for sending a confirmation email to your subscribers, you can add tags, and also confirm the origin of your contacts. The process feels a bit clunky but it does not take long to go through.

We did not find a convenient way of how to add or remove contacts from a list, which was a significant drawback. We managed to do it by simply exporting the list, by making changes, and by importing it again to a different list, but that took a lot of effort.

You can start to create your email using the built-in drag and drop email builder, the plain text, or the custom HTML code. When using the builder, you can access the pre-made templates easily from the editor, so do not get disheartened by the blank slate. Selecting a template only adds the empty blocks and the structure of your chosen template, which is not very obvious.

AWeber email editor

There is also no next step for sending the email right after you have created the email. Instead, you will have to save and then exit from the editor and then you navigate to scheduling your message. From a new user’s perspective, we feel that this process is not very smooth and it isn’t straightforward, as some of the other easier ones we have seen.

Sending your email straight to your contact list is an easy process and it takes just a few minutes. You’ll simply pick the email you want to schedule, select the pre-built email list, and then choose when you want your campaign to go out.

Mobile Editor

The AWeber has two mobile applications: the AWeber Stats and the AWeber Atom. Unfortunately, you are unable to create or to edit emails with them. You can just view your campaign’s ongoing statistics with the AWeber Stats app, and you can also add subscribers to your list from the AWeber Atom app.

However, the AWeber’s email editor is fully-functional in any of your mobile browser.

Features

The unique aspect of the AWeber is its AI-powered email template designer. If you are a beginner, choosing this will make the whole process of creating your email a lot easier.

The other main features are the drag and drop email builder tool, the email automation options, the personalized emails, the tag-based contact targeting, the sign-up forms, and a free image library. On top of that, you can also create video-based landing pages if you choose to.

The AWeber offers a fantastic 24/7 customer support over the phone, the email, or even live chat. The AWeber also have an extensive knowledge base where you can easily find answers to typical questions that might arise.

Pricing & Plans

The AWeber offers a free and also a paid plan. The paid option is mainly based on the subscriber count, and you can choose paying monthly, you can pay quarterly, or annually. Opting for the latter options offers you the lowest prices.

AWeber pricing plan

Apart from the free plan that they offer, AWeber’s plans begin at the rate of $16.15/month with 500 contacts ($0.0323/contact)

The AWeber also offers a 30 day money back guarantee with no questions asked at all.

Abandon Cart Email

You can set up your e-commerce checkout in such a way that the email is automatically sent to users who just left the shopping cart without even completing the sales. It is by far one of the best uses of the email marketing. However, it is not still being used extensively, especially by the small businesses.

The Abandon cart emails are intended to be of help to users. And made for them to accomplish a goal on the website. Many successful marketers have made use of this promotional offer in the emails to lure customers back. This is an extension of email remarketing when there is a trigger in email. It is a result of certain events or certain activities by the users on the website.

Baymard reveals that about 69% of the customers abandon the shopping cart after they follow through a sales process. This is a huge blow to the marketers who made some efforts to generate traffic and attract customers. However, if you can bring up to 10-15% of the customers back through the abandoned cart emails, your sales will be improved by 7-10%. For instance, Radley London generated about 8% of sales, whereas the Boot Barn recovered about 12% in lost sales by sending emails to those cart abandoners. Many case studies also shows that abandoned cart emails are a massive success.

You should integrate an abandoned cart email along side your checkout process to ensure that you have a better follow-up and more conversions.

Segment Your Email List

The Audience segmentation is an old concept in the marketing. However, a very few email marketers do segment their email list based on the identifiable parameters. A study by the Marketing Sherpa reveals that the sending of emails to segmented lists can lead to about 208% higher conversion rate. In your case, the benefits imbedded in segmentation could be different.

However, even a 10% increase in the conversion will be a very big boost as segmentations efforts are only just a matter of implementation and do not require too much efforts. You can use various types of parameters to segment your emails. Some of this parameters could be the age group, the gender, the interest, the purchase behavior, the industry, etc. You can also consider making use of an additional field in subscription form that will make it easy to segment the list. If you intend doing this, then you need to ensure that the subscribing to the newsletter does not become hard, or else it may prove to be counter productive.

Taking Full Advantage of Email Automation

The Email marketing technology has really evolved significantly over the years. You can start to automate a lot of activities such as the follow-ups, the time optimization, the A/B testing, the behavioral targeting, the event-based triggers, etc. The automation brings about efficiency, it saves a lot of time and it also produces amazing results. Many of the email marketing platforms have also introduced the artificial intelligence and the machine-based learnings. In which, it will further more boost the campaign performance.

You need to integrate your email marketing platform with the social media accounts, the CRM, and the website and automate as many tasks as possible. Do not be wary of trying out a new feature in your email marketing platform.

Conclusion

The Email marketing is one amongst the most underutilized marketing technique that is available. A majority of businesses still make use of its most basic features. Features such as the subscription forms, the autoresponders, the newsletter blast, etc. to reach their target audience. Use the tips listed above to generate any tangible results from your email marketing efforts. Also, experiment with the newly introduced features in your email marketing platform. It will help you improve the effectiveness of the campaign. The campaign of the tomorrow must be better than the campaign of today.

There are some tweaks that can cause improvement to the performance of your Email Marketing Platform Dramatically

Switch to Text Emails

For a long time we have been told by the marketers and various email marketing vendors to start using the simple drag and drop editors to send attractive emails. A majority of the email campaigns do not only use the stock images but also they use different colors and different styles to enhance the look and the feel of the campaign.

As an organization, you might be feeling proud of the beautiful emails that you are sending to your subscribers. However, for the subscribers, it is just another generic email that comes with promotional offers. If you can start thinking like a consumer, you will realize that we all do like the simple emails that have those useful information.

You can do an experiment by simply switching to text-only emails. With this, the entire focus will shifts to the content. Thus, you can write a compelling “text-only” message which is beneficial for your target audience. Compare the performance with that of the previous campaigns, and you will then notice a positive difference.

Moreover, the probability of you landing into your users’ Inbox or their Update tabs will be higher for emails with no images or no HTML codes. The HTML emails usually go into the Promotion tab of Gmail or even it can go into the Spam folder.

Integrate Remarketing

Remarketing is a very powerful tool that is useful for engaging with a targeted audience based on their online behavior. When you combine it with the email, the remarketing will deliver an excellent returns. Through the email remarketing, you can begin to send a personalized communication to a set of users who are visiting a particular web page or a blog post on your website. It will enable you to send a relevant message to your users when they need it the most. It also has the potential to increase your open rate as well as your conversion rate significantly. You can discover some of the startling facts about email remarketing here.

Optimize Timings

Timing is very critical in marketing, especially in the email marketing. For you sending an email when the users are busy will result in the low open and low click rate. It is also very important for you to segregate the email list depending on your customers’ time zone. Send the emails based on your clients’ time zones. Fortunately, we have so many email marketing platforms available like the SendPulse, the Elastic Email or the SendGrid that have a timing optimization tool that allows you to send an email to users when they have got a higher probability of the opening of email. These tools which come at no extra cost is programmed to automatically track the users email behavior and also send the emails at an optimum time. Optimizing timing will be of great help to you in generating more businesses without making any extra efforts.

Email marketing is the best way for you to build a relationship with your prospects. Despite it being a 40-year-old method, it is still and remains one the most affordable as well as efficient ways for you to reach the target audience. You can just start sending personalized communication to thousands of your subscribers with only just a few clicks. However, like other marketing technologies, email has also seen some drastic changes in the past few years. You’ll need to adopt to the newest features and adapt your campaign to shifting your consumer preferences to generate better results.

Tips from Experian study

An Experian study found out that small tweaks to the automated emails can make a huge significant differences:

1. Personalization in the email body has increased the clicks by 26%.

2. A navigation bar in the header has increased the clicks by 23%.

3. An order tracking link that is in an order confirmation email has increased the clicks by 46%.

4. And an order tracking that is linked in a shipping confirmation email has increased clicks by 62%.

Tips from Founder of CD Baby

Plus, if you are playing around with your emails, you never can tell when you might strike gold. The man Derek Sivers, the founder of CD Baby, made a decision on the straightforward order confirmation that his company was sending did not match their vibe. So he says he took 20 minutes more of his time and wrote this instead:

1. Your CD has been carefully taken away from our CD Baby shelves with a very well different sterilized contamination-free gloves and is now been placed onto a beautiful satin pillow.

2. A team of about 50 employees were directed with specific instruction and have inspected your CD and then they polished it to make sure that it was in the best possible condition before it is mailed. Our specialist in packing that are from Japan had to lit a candle and a hush fell over the great crowd as he place your CD carefully into the finest gold-lined box you can ever think of that money can buy.

3. We all had a really wonderful celebration afterwards and then the whole party marched down to the street straight to the post office where the entire town of Portland waved a “Bon Voyage!” to your beautiful package, and right now it is on its way to you, it is coming in our special private CD Baby jet on this day, been Friday, June 6th.

4. I hope you had a wonderful time shopping with us at CD Baby. We sure did. Your picture is on our wall right now as “Customer of the Year”. We are all exhausted but we cannot wait for you to come back to CDBABY.COM!!

Continually monitor your stats

You will want to make sure that your automated emails are effective. So, if your automated emails are not getting the required engagement, then it is time to change them up. The best way for you to know when it is time for that change up is for you to keep a close eye on your stats to watch for any drops.

But as it is said, it is smart-work that always win over hard work also even when it comes to achieving the desired outcomes.

Let’s see some “must-have” tools for your email marketing that makes life just a little bit better and also allow you to squeeze the most out of the program of your email marketing.

1. Review of Free and Cheap Email Marketing Tools

An Effective email marketing starts with the right email marketing software. Identifying the right tool that meets the specific business requirements can be a pain in the neck. When browsing through all of these features and many tools and then you will realize that it is very tough to see the real differences – that is not how the smart professionals work, right?

2. Email Marketing ROI Calculator

If it was just only about running the email campaigns then anybody could be a very successful email marketer. Unfortunately, that is not true in the real world. It is the returns (the profits, conversions) which will give you info if any marketing effort is successful. Email marketing as said have stellar ROI (like 3800%). We have to first track the results and then compare them to other tactics.

An handy ROI calculator is one that lets you calculate just that. The tool can show you a quick overview of your ROI and you can also vary your email volume, tap on the rate, conversion rate, cost, the conversion value in the tool and then know what happens to the ROI, the profit, and the revenue, etc. in real time.

3. Email Client Market Share

Knowing about the popular email clients and their devices can help email marketers to select the right way to design and plan their email campaigns. Over 50 percent is mainly mobile opens these days. The resource is a monthly leaderboard that is of the top ten email clients. You will find the latest data every of each month.

The share of the market stats show that you have to optimize your email designs so you can render the best on mobile and on the Gmail as these are the top two on the list.

4. Subject Line Tester From Moosend

The subject line is at the heart(center) of the email marketing effectiveness. Great subject lines are very essential for the your campaign’s success. It is about emphasizing on the value or teasing curiosity from your audience.

While you can possibly improve the subject line by experimenting and by trial, this resource from Moonsend will enable you to have instant suggestions. For instance, the Subject line recommendation tester is going to tell you to personalize your subject line or to add an emoticon or add your brand name to get more opens.

5. Email Accessibility Tools

Accessibility and the usability are two very essential aspects of any email campaigns. Email accessibility will ensure that people with disability can be opportune to view and interact with email content. Worldwide, over one billion people that are living with a disability. Do not discount temporary disabilities either. Have you ever had a broken arm?

Besides, those emails that are accessible are more logical and user-friendly for everybody in general. Such emails will take care of email usability such as the structure, the colour contrast, the responsiveness, the link text usage, the email optimization, and including a plain text version, etc.

This free email accessibility tester will provide email marketers and also developers an HTML editor and an accessibility report to make their campaigns user-friendly and very effective.

It is said that Successful Facebook marketing requires good maintenance. This is very true as it is not a set-it-and-forget-it situation.

The tracking and the measuring are very essential, so you can unarguably understand what worked and what did not work. That way, you will be able to learn, and to tweak, and also try again so your strategy is constantly improving.

Track your audience engagement

You can also track your audience engagement directly through the Facebook Insights, which measures metrics such as…

1. The likes

2. The Reach (how many people saw your posts)

3. The Engagement (how many people liked, clicked, shared, or commented on your content)

4. Which of your posts result in people unliking your Page

Additionally, Facebook Insights will be of help to you, helping you to determine which types of posts work best for your Page, so you will know if your current content mix is working or not. You can also check for more details on the Facebook Insights, and check out the Facebook Analytics.

Outside of Facebook ; actions like that of the purchases or other of the website conversions have to be tracked with some external tools like that of Google Analytics, the Hootsuite Impact, the UTM parameters, and the Hootsuite Insights.

Do not get overwhelm with all what have been said so far. You can check on the detailed guide that walks you through the process of tracking the return on investment of your Facebook marketing and see more details.

In Conclusion

For you to track your progress is not just about counting your wins and also celebrating successes. It is about clocking what is not working, too, so that you can make some adjustments when and where it is necessary. The data will show you what you do and what you should keep doing. It will also show you which tactics you would have to tweak. And through a continuous loop of your goal-setting, measuring results and the tweaking of your strategy, you can improve your performance over time.

We know, that there is a lot to learn when it comes to the aspect of Facebook marketing. But the good news is that you can get started without you having to invest a dime.

So you need to get in there, get working for improvement and get your heads up. Also, get your hands dirty and learn as you go. You’ll need more resources and guides to help you, in every step of the way.

You will need to manage your Facebook presence alongside your other social media channels using the Hootsuite. From a single dashboard, you can possibly schedule posts, you can share video, also engage your audience, and then measure the impact of your efforts. Try this today it is free.

The Email verification tools are simply software applications that enables users to have access in verifying if an email address or a list of email addresses is valid or not.

You need to ensure that your sales and your marketing emails are hitting Inboxes With a good verifier tool.

The TrueMail is one tool that has been tested and proved to be efficient. Tt is mostly used by email marketers. It can help an email marketer to overhaul their email marketing.

Disclosure: The goal here is to give you some features of products and services that we think you will find interesting and also useful. If you purchase them, it may be able solve the difficult times you go through with your email marketing. You might even get much revenue from the sale from your commerce.

When we talk about marketing especially when it comes to the digital marketing, email is still king of all. While it may seem to people like the wind is blowing straight toward social media and the content marketing, the email is often still your best bet to help more especially in terms of maximize conversions. But that is only if you have an email list that is good. If the email marketing that you have is underperforming and you are puzzling over the reason why it is so, it may be that you just have not properly done a verification on your list.

You can simply try the Truemail.io Bulk Email Verifier, it will be of help to you. You can even fully audit your email list to ensure that it is fully up to snuff. This quick verifier is effective. It will let you identify the old, the fake, or even the abandoned email addresses on your list before you can begin an email campaign.
The TrueMail helps to verify each email address that you have on your list in real-time. It also gives you the status for each email: either valid, invalid, unverifiable, disposable, or even unknown. TrueMail comes with a user-friendly software design. It is an accurate, a very simple way for even a non-technical users to start auditing and improving their email lists.

The TrueMail uses an advanced mail server verification to identify all the users. And will automatically remove any duplicate emails and bad syntax before the cleaning. It validates emails of all types, from the small to the large businesses. And also all the major providers from any place in the world. It also easily segments the results that are from download option. So, you won’t have to start doing any more work in another software. Plus, thanks to the native integrations with the services like Mailchimp, the Hubspot, Active Campaign, and many more email marketing technologies. It is very easy to start importing and also cleaning your list with these services.

A Testimony

The eCloudBuxx writes this:

“TrueMail is a combination of a smart and pretty simple plan. In which it provides you with a strong feature list for the validating your email list.”