Monthly Archives: March 2022

For quite some time, when you thought about email marketing services, the first name that came to mind was Mailchimp. The email marketing platform was a breath of new air for small-to-medium businesses, bloggers, online store owners, and other smaller-scale customers, thanks to its low pricing strategy and ease of use. However, following the rather …

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Marketers must keep up with changes in B2B marketing strategies as technology evolves. With new technology and execution techniques constantly emerging, B2B marketers may struggle to decide where to focus their efforts. That’s why we’re covering five tech trends to watch in 2022. Getting any or all of these would keep you relevant and ahead …

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Do you want to send out an email newsletter from your website, blog, or online store? An email newsletter allows you to keep in touch with your users, entice them to return to your site, and convert them into customers. The problem is that many newcomers struggle to get started with an email newsletter. The …

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10 Things You Should Consider Putting In Your Email Newsletters Every month, you’re likely to receive a slew of email and snail newsletters; how many do you actually read? There are certainly some that you scan for useful information, some that you simply trash, and then there are those, that you read word for word. …

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SEO is vital to your company’s success. In today’s competitive market, SEO is vital. However, SEO is difficult to master due to the numerous ranking factors involved. Aspect of SEO that is often overlooked is link building. If you don’t include link building in your overall SEO strategy, you’re leaving money on the table. Continue …

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Statista estimates that e-commerce sales accounted for 14.1% of all retail transactions in 2019. This upward trend is unlikely to reverse soon as COVID-19 transforms our global economy. According to some estimates, over 95% of all sales will be made online by 2040. If you don’t have an online store, you’re missing out on a …

Continue reading “How to Create an Online Store on an Existing Website”

Email marketing has the highest ROI of all marketing tactics, so finding the right email marketing software to support your goals and grow your business is critical. But using email marketing software is just the start. Now it’s up to you to create campaigns and messaging that will entice your target audience. Using email marketing …

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Social media marketing for small businesses makes perfect sense. Together with small business marketing, social media offers limitless opportunities to build your online presence, brand and customer base. There are no universal social media marketing strategies. To get started, follow these social media marketing tips and tools. Create and share unique content Inviting Customers to …

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In email marketing, there are multiple ways to measure success. The campaign’s performance can be measured in many ways, revealing new opportunities for improvement. You can measure the success of an email marketing campaign by looking at click-through rates, conversion rates, and website traffic. Businesses should focus on increasing recipient engagement and decreasing unsubscribers while …

Continue reading “The Top 5 Components of Effective Email Marketing Strategies”