Lite1.7 Blog

We’re all aware of how clogged the average email inbox has become these days. Every day, millions of emails go unrecognized, unopened, and unread, despite the fact that email marketing remains one of the most powerful tools in the marketing toolbox.

So, how can you save your emails from this fate? What else can you do to boost email engagement and obtain those desired CTA button clicks?

Continue reading for tips on how to improve your email engagement and keep your emails from ending up in the trash.

5 tips to increase your Email engagement

• Start with a clear goal in mind
• Don’t overlook the subject
• Be distinctive
• Act Professional
• Give convenience to your subscribers

1. Start with a clear goal in mind

Why are you sending an email or newsletter? You should be able to answer this question for each message you send. With coupons or promotional campaigns, this question is a little bit easier to answer. But newsletters usually have an underlying message within the content. Stick to one goal per newsletter. Including too much information in your message will confuse the reader.

2. Don’t overlook the subject

People spend hours crafting amazing email content, but only 2 seconds crafting a subject line.

It’s boring like:

‘Weekly Newsletter June’

‘A Letter from XYZ’

That’s boring; nobody will open such and the email is useless if it is not opened. A compelling subject line is arguably more important than the message itself.

Create a subject line that piques interest.

If the message is opened, imply a topic or question.

In the subject line, mention current events or hot topics to increase email opens.

Be precise with your timing.

Nobody wants to hear about last week’s news.

Your subscribers will open your email if the subject line is timely.

3. Be distinctive

Personalize your emails the same way you personalise promotional messages. You can even use this tactic in the subject line. Personalized subject lines boost open rates by 50%.

Clearly, it works. But don’t stop there.

To personalize your emails, use the recipient’s first name. Write in the first person so your readers know who sent the message. The sender field should show your personal email address. Always sign newsletters. It will personalize the message.

Remember, you want the recipient to take action, like click. Segmenting your email lists is also a good way to increase engagement. No one should get the same email. You can segment lists by delivery frequency.

But you can also segment the content. Assume you run a sports-related website. Your email could cover various sports-related topics. Subscribers can choose which sports they want to hear about when signing up for your emails.

So, your emails about golf or swimming won’t go to someone who prefers snowboarding or mountain biking. Subscribers who are interested in the content are more likely to act.

4. Act Professional

Professionalism is required in all aspects of your business, including emails and newsletters. It’s fine to write informally, but avoid slang and profanity. It may be acceptable depending on your company’s image. But it’s best to avoid it. Check your emails for spelling, grammar, and typos.

Your subscribers won’t care about your company if your emails are full of typos. Don’t rush this step. Editing is a must. You can even use a programme like Grammarly to help you edit emails. Depending on who writes your email, you may want to have it reviewed by another person before sending it to your subscribers.

5. Give convenience to your subscribers

Subscribers are one of your most valuable assets. You can add value in many ways. Small things can go a long way. The fact that someone is on your list means they like what you write (if they signed up from a blog post, for example). It doesn’t mean everyone wants to hear your opinions.

You usually notify your subscribers via email when you publish new content. Consider giving them other ways to consume the content while you do this. Make it easy for them.

Conclusion

Building an email list isn’t enough; you must use it effectively. Your subscribers and customers will appreciate the personal touch. Make sure you only contact people who want to hear from you. Your message will be ignored if it lacks purpose.

Set a goal for each email before you start writing. This will help you keep your content, including the CTA, on track. If you use all of the advice in this post, you will increase your email subscriber response rate and grow your list faster.

With the advent of email to our internet experience, sending and receiving messages and files has been easier, but the problem is that we have become so accustomed to it that we have forgotten how it works. Email server, POP3, and IMAP are all terms that are unfamiliar to us, despite the fact that they are the components that allow us to send and receive emails even if the person with whom we are interacting is in another country. An email server is a computer software that your computer connects to via your internet service provider.

After sending an email, the server connects to the email recipient’s mail server, allowing him or her to view your message. Depending on the email provider, the sender and receiver servers may be the same. Every time someone writes or gets an email, the process of joining and reconnecting to an electronic post office is performed, so you can imagine how powerful a system has to be when utilized as a server.

When sending an email, for example, your mail carrier connects to the email server via SMTP (Simple Mail Transfer Protocol), POP3 (Post Office Protocol), or both. These two, work hand in hand with IMAP (Internet Mail Access Protocol) servers, which are in charge of fetching your received emails. SMTP servers sift emails according to destinations and deliver them to the correct recipient, just like a post office. If for whatever reason it is unable to transmit your message, it will alert you of the failure. As a result, we receive error notifications in our inboxes stating that an email was not delivered for the reason given.

How to Set Up a Secure Email Server on Your Own

Setting up your own private email server shouldn’t be difficult if you follow the steps below carefully.

The first thing you’ll need is email server software to get started. There are numerous programs to choose from. However, the majority of them are paid.

Simply follow these instructions to install the app after downloading it:

• Run the file you just downloaded.
• Click Next on the Setup welcome screen.
• On the following screen, select the radio button that says “I accept the agreement.” Before you do anything else, be sure you read the license agreement.
• Choose where you want to install the application on the next screen. It’s preferable to install it on the C: drive.
• Choose Full Installation from the drop-down menu on the component’s selection page, then click Next.
• Select the database you want to use in the following window. Choose the first option, which is to use the built-in database engine. Next should be selected.
• After selecting whether or not to create a start menu shortcut, click Next.
• You’ll be prompted to create a password for your email server on the next screen. Click Next after entering a secure password.
• Now press the Install button. Allow for the installation to finish.
• After the installation is complete, check the Run (whichever server software you have downloaded) Administrator box and click Finish.

Your private email server is now ready to use after you’ve completed the procedures above.

To receive and send emails, all you need is a client like Thunderbird or Outlook. To log in, use the domain credentials you created before.

Summary

Setting up your own email server, as you can see, is not difficult. In fact, if you don’t run into any unexpected complications, it should take you less than an hour to have everything up and running. However, if you require more advanced capabilities, it is recommended that you engage an IT specialist to set it up for you.

If you are unable to set up your own email server, the next best option is to use alternative, secure email providers.

Webmail is an add-on to your regular email account that allows you to access it from anywhere! It doesn’t matter if you’re working from home, an office, or an internet café. You can send and receive essential email if you have access to the internet and a web browser. It has some significant benefits as well as some drawbacks. What are they, exactly? Take a look at what we’ve got here:

Advantages

You have unrestricted access to everything. You can get to your own email account if you have internet access and a web browser. This completely portable solution is ideal for nomads, consultants on the road, people who are away from home on vacation, and so on. Your email is saved on the server and is always accessible.

The administrator is responsible for all aspects of software maintenance, including backups, upgrades, and security updates. You won’t have to worry about keeping up with the latest version of your email client because the administrators will keep you up to date with all the latest features in a reliable and secure environment.

Spam prevention is available from some providers. Make your own black and white lists, and specify who you’ll accept and who you’ll reject email from. Helps you separate your crucial real email from the junk mail.

If you only use your computer for email, anti-virus software is usually built-in, so you don’t have to worry about keeping it up to date.

Webmail is a wonderful tool to have on your computer. It is something that is strongly suggest for people to use. Many people use both at home and at work, and vice versa. It’s all a matter of personal preference. At the very least, give webmail a shot. After a while, you may come to prefer it.

The steps below will show you how to extract email addresses from your webmail:

Step 1: Go to http://webmail.domain.com to access your webmail.

Please substitute your actual domain name for ‘domain.com.’

Step 2: Log in to webmail using your entire email address and the password for your email user.

Step 3: Select ‘Email’ from the drop-down menu:

Step 3: Click on ‘Export’:

Step 4: Simply save the “vcard.vcf” file to your computer now. This file can be used to extract your Email addresses into a different email program.

With the advent of eCommerce, the retail industry has changed dramatically. Currently, a business can sell its goods across borders, regardless of its location. The fact that almost everyone has internet access and shops online means that you should too. Here are some suggestions for improving your sales results.

• Online Marketing Places
• Be a Memorable e-retailer
• Have a good link
• Consider Customer Feedback

Online Marketing Places

Selling on social media is the most efficient way to increase sales. However, well-known retail platforms like Amazon, eBay, and Etsy can help you grow your online sales quickly. These platforms have the following advantages.

• Positive customer reviews can help you build trust in your products and make customer acquisition easier.
• Exposure- you can quickly access a large and active customer base. This will increase your online sales chances.
• It saves time by not having to reinvent the wheel. You save time by using existing processes and benefiting from the social media platform’s expertise.

Be a Memorable e-retailer

Consumers can now purchase your products via various channels, including social media and physical stores. Assembling all your channels together to provide a consistent shopping experience for your customers is a challenge. Your success is based on creating a unique customer experience. Moreover, eCommerce trends demand that you prioritize visitor psychology over website technology.

Have a good link

Customers today expect companies to cater to their individual needs. Big data allows businesses to personalize their communication and offer to their customers. Consumers want to customize product features, according to research. As a result, your customers will feel more pride in their purchases. This increases brand advocacy and repeat purchases. Only an ecommerce marketing agency can successfully create an emotional connection with customers.

Consider Customer Feedback

The current digital revolution has empowered consumers in terms of information and choice. Also, consumers have become more selective and seek out independent information to help them decide whether or not to buy. Before buying a product, most people read other people’s reviews and personal recommendations. Customer reviews help your website’s organic search results because search engines value unique content. It would help if you kept improving your processes to get better results. Consider an eCommerce marketing agency to increase e-sales.

Want to get better at keyword research? Here are the top 2022 SEO software tools for keyword research.

• FatRank— Best SEO Chrome Extension
• AnswerThePublic: Keep up with the latest slangs and trends
• KWFinder: Best keyword research and analysis tool available

1. FatRank— Best SEO Chrome Extension

FatRank is an old-school keyword research tool that still works in 2022.

Unlike many of the software platforms on this list, it is a lightweight chrome extension that shows the SERP features for any keyword while browsing a website.

You can also get the top ranking pages for a keyword and the monthly search volume for both local and global. FatRank is completely free to use, and there are no paid upgrades available at this time. FatRank’s creator wanted to make sure everyone had access to quality keyword research data, so they rely on affiliate links rather than paid upgrades.

The only disadvantage of FatRank is that it lacks some features of more expensive platforms, like competitor analysis. FatRank is a great option for a free platform with all the basics.

2. AnswerThePublic: Keep up with the latest slangs and trends

AnswerThePublic is a well-known content idea generation tool. Using a free and simple platform has made them a favorite among bloggers, social media managers and SEOs.

AnswerThePublic provides several ways to use their platform. Pro members get daily unlimited searches. This is great if you need new content ideas frequently. For real-time suggestions, you can set up keyword alerts and suggestions.

The second option is to analyze historical data to see what content has performed well in the past and how it compares to what you are currently writing about. This is a great way to find new content. You can also create keyword folders. This is useful when targeting multiple keywords or topics. Finally, you can export keywords for any platform.

AnswerThePublic’s free education and SEO training is one of its best features. This is especially useful for those new to content marketing or SEO.

There are a few things to remember when using AnswerThePublic to generate content ideas. The first is that the results are not always accurate – keyword volumes and questions change over time. Also, keep in mind that the content generated by AnswerThePublic should be used as a springboard for your own ideas. As well as generating content ideas for your next blog post, social media campaign, or product launch, AnswerThePublic is a great tool.

3. KWFinder: Best keyword research and analysis tool available

KWFinder by Mangools is a top keyword research tool. That makes it easy to use even for beginners or those unfamiliar with keyword research best practices. Particularly, it prides itself on being one of the best ‘long tail keyword finders’ available, and for good reason: it has one of the most comprehensive keyword databases available.

An important feature of the tool is competitor keyword analysis. KWFinder also provides historical search volume data so you can track volume trends and ranking changes over time. This is useful for SEO planning.

KWFinder also offers local SEO research and keyword analysis. This can help marketers target specific geographic areas. KWFinder is a valuable tool for small business owners and marketers looking to expand their regional SEO.

It also provides 2.5 billion related keywords. This can help you come up with new keyword ideas, expand your SEO efforts, and plan future SEO strategies.

Growth hacking is not a fad. It’s a method of aligning all of your business strategies to drive growth and revenue.

Intriguing? Keep reading. Discover 5 ways to grow your Ecommerce business right now.

• Acquire new customers through similar websites
• Social proof and trust are powerful endorsements for your business
• A/B Testing
• Encourage customers to share
• Pursue unfinished purchases and reclaim custom

Acquire new customers through similar websites

It all starts with getting customers. Businesses are proactively including a blog on their website that provides value to potential customers through information, industry knowledge, tips, or life hacks. But you don’t have to limit yourself to your company’s blog. Guest posts are also a great way to attract new customers.

Try writing non-promotional guest blogs for a brand that is similar to yours but does not directly compete with you. Google Analytics can track which websites link back to you the most.

Social proof and trust are powerful endorsements for your business

Incorporating social proof into your business is a great way to boost customer satisfaction. Include customer reviews, business ratings, and testimonials throughout your marketing and sales funnel, e.g., in ads and newsletters.

Another way to use social proof is to show how others shop. Live purchase decisions, for example, indicate an active, successful, and useful site.

Trust badges are a simple and visual way to establish trust, which should never be underestimated. Logos can easily be added to site footers or checkout pages to show that your site is secure and customers’ payment information is protected.

You can reaffirm that trust by assuring your customers that they can reach a human. Set up a chat service on your website or via Facebook or other social media.

A/B Testing

There are hundreds of ways to grow your business, but not all will work. A/B testing helps determine what works and what doesn’t.

You can A/B test everything from photo size to social media text, image inclusion in posts, and even promo codes. Testing trust badges, color schemes, and messages and notifications such as limited supply warnings.

A/B testing should be done methodically, and tools can help.

Encourage customers to share

You may already have a database of satisfied customers, making them ideal to reach out to. You can actively encourage consumers to share their social media experiences in new and creative ways.

Mention the brand in a post to get a discount on their next purchase. Customers are becoming desensitized to social mention requests, but there are ways to still stand out. Beautiful hand-written cards with deliveries, for example, may encourage customers to take a photo of the card and post it online.

Shipping labels or shipping packing supplies, for example, are likely to be more incentivized through discounts or promo codes for social mentions.

Pursue unfinished purchases and reclaim custom

You can use growth strategies to target existing customers as well as new ones.

You can do this by targeting website visitors who have viewed items but not purchased. Intent pop-ups are messages that appear just before a visitor leaves your site, helping to close a sale. Retargeting ads follow customers around the web and show them ads for items they’ve shown interest in.

Amazon’s Sponsored Product and Sponsored Brand ads have a higher CTR, according to Incify (a global marketing agency that studies online human behavior).

Existing customers are more valuable than new ones because they have already invested in your brand and are more likely to return. Promoting this behavior through sales and marketing campaigns, including email marketing and tiered incentives like free shipping, promotional codes, and value-added content or gifts, is a proven growth strategy.

Use shipping labels compatible with Zebra, Dymo, or Avery (the most common label printers) from enKo Products; their prices are low and they offer free shipping where many other shipping label providers charge for shipping (when you order in bulks, beware of the shipping costs)

When it comes to online presence, if you haven’t yet invested in SEO as a channel, you’re likely missing out on a big opportunity. You can bet that if you don’t do SEO in 2022, your competitors will.

You’re either first or last on Google. Most Google users never go past the first page of results, so if you don’t rank in the top ten for any of your relevant search criteria, you’re probably not there. So, how do you get into that prestigious ranking group in your industry?

The answer is to learn and apply SEO techniques that can increase your brand’s search appeal. With so many strategies available, we’ve distilled them down to the six best general practices you can start using today.

• Boost your loading time
• Matching of content with search intent
• Add authority to your backlinks
• Title tags and meta descriptions are vital
• Accept internal links
• Look into long-form content

Boost your loading time

In the age of superfast broadband and 5G, slow page speed can result in disgruntled users, low engagement or bounce rates, and a drop in rankings.

There are several tools available to monitor and improve page speed, including one from Google called PageSpeed Insights. This SEMRush article has some great tips on how to improve loading times and keep visitors happy.

Matching of content with search intent

While you’re busy creating unique and engaging content for your site that increases user appeal, you should also be aware of search intent and how to optimize your content to appeal to it.

Add authority to your backlinks

Backlinks, or external content links, are still a ranking factor in Google’s evolving algorithms. In order to help your ranking, your backlinks must be authoritative.

You can find authoritative backlinks by studying your competitors’ link building strategies. Once you’ve found the right backlinks for your content, work on building them naturally over time.

Title tags and meta descriptions are vital

This is one of the most important meta tags on your page. They’re not only eye candy for Google, but also a major opportunity for optimisation and search intent alignment.

Title tags are where you put your keywords, match search intent, and summarize your page’s content. While meta descriptions don’t directly affect Google rankings, they can help increase click-through rates by providing unique and engaging content with clear calls to action.

Accept internal links

Internal links are simple to implement across your content and help Google understand the interrelationship of content on your site. Aside from SEO, they help direct visitors to useful commercial and transactional areas of your site.

In terms of SEO best practices, make sure your website’s top navigation links to key pages. This will also help users find information quickly.

Look into long-form content

Longer content improves search performance. Recent research shows that longer pieces (over 3,000 words) significantly increase traffic, shares, and backlinks, so if you can afford it, invest in longer, more in-depth content.

A site should have a few of these longer-form pieces, with content that appeals to Google users. For the more labor-intensive content work, you may wish to seek professional help.

Building your SEO presence and brand awareness has never been more vital. Because Google’s algorithms change every year and virtually every e-commerce sector is competitive, your SEO efforts this year should be seen as mandatory. For 2022, that means engaging with the above ideas, but also being ready to pivot your strategy as needed.

For quite some time, when you thought about email marketing services, the first name that came to mind was Mailchimp. The email marketing platform was a breath of new air for small-to-medium businesses, bloggers, online store owners, and other smaller-scale customers, thanks to its low pricing strategy and ease of use.

However, following the rather perplexing changes to their pricing strategy in early 2019, as well as Mailchimp’s surprise decision to stop offering a direct interface with Shopify, more and more people are looking for alternatives to Mailchimp.

If you’re one of these users, or simply want to learn more about other similar products, keep reading to find out which Mailchimp option is best for you.

• MailerLite
• Sendinblue
• Moosend
• GetResponse
• ActiveCampaign

MailerLite

MailerLite is another great Mailchimp option. This relatively new Lithuanian email marketing business takes pleasure in its slick and modern look, and it shows. They also provide a decent “Free Forever” plan and good multilingual options. MailerLite truly shines in this area if you’re searching for outstanding email and landing page designs.

The free plan, which is restricted to 1,000 subscribers, gives you access to the majority of tools, including a landing page editor that we believe is superior than Mailchimp’s. Their paid plans are also substantially less expensive, making them an excellent option for small firms with limited marketing resources. They have five languages to choose from if you wish to work in your native tongue. They also have a website builder and an iOS app. It’s an excellent free alternative to Mailchimp.

Sendinblue

Sendinblue is a good alternative to Mailchimp for those searching for something different. It is a Paris-based firm that has decided to make a splash on the email newsletter industry by offering some of the most affordable options accessible. They’re also remarkably strong at marketing automation workflows and list management, and they can conduct transactional emails and SMS marketing campaigns.

MailChimp is more expensive than Sendinblue. Their automation workflows system is a step up, allowing you to A/B test a variety of components. Customers in the European Union will like the fact that their servers are based in France. You can also send SMS for a low cost – a function that Mailchimp does not offer. Their strong suit is transactional emails, which routinely perform well in our email deliverability testing.

Moosend

Moosend offer a generous Free Forever plan, which gives you access to practically all of their premium features. They also offer a large number of responsive email layouts as well as smart segmentation. You can pay as you go with Moosend, just as with Mailchimp, but it will cost you substantially less.

Although Moosend’s free plan only allows you to send 1,000 emails, it does provide you access to their graphically appealing marketing automation workflow builder. All emails are ad-free, and their subscription plans are reasonably priced – at $55 per month for 10,000 subscribers, they’re much less expensive than Mailchimp. You’ll pay a fraction of what you would on Mailchimp’s identical plan with their pay-as-you-go plan, which starts at $0.001 per email. Landing pages are enabled if you upgrade to a paid account, and advanced segmentation is offered in the free plan.

GetResponse

GetResponse is a great option for marketing automation because it has a lot of unique pro features like a landing page maker and a webinar tool. They also claim to be one of the most user-friendly email newsletter solutions on the market, with features like free iStock photo graphics and an iOS and Android app for sending campaigns on the go. Would we say they’re superior to Mailchimp, though?

What makes Getresponse a viable Mailchimp substitute? Email marketing automation is quite powerful, allowing you to trigger situations such as sales, A/B tests, and removal, among other things. It’s simple to migrate subscribers between lists. If you’re part of a multinational team, the interface’s 25 languages will come in handy. You won’t be able to create webinars using many platforms other than GetResponse if you don’t use GetResponse. GetResponse’s Conversion Funnel tool is unique in that it simplifies the creation of sales funnels.

ActiveCampaign

This self-described “all-in-one marketing platform” aims to help you achieve your email marketing objectives with fewer emails. To that end, ActiveCampaign has one of the best marketing automation capabilities we’ve ever seen, making it an excellent Mailchimp alternative. You may quickly design sophisticated email sequences and add a plethora of criteria, such as “wait x number of days before sending,” “split test between two messages,”

and so on. The fact that all plans include unlimited email is also appealing. Would we say they’re superior to Mailchimp, though? Continue reading to find out.

ActiveCampaign is unrivaled in terms of email sequence automation. They have you covered whether you want to tag users based on their activity, run A/B tests, or construct complicated timed automations. Their CRM system is comprehensive, and they frequently introduce new capabilities such as live chat for your website and “site messages,” which allows you to create customised content for users who arrive at your website/landing pages via email. List management, which Mailchimp lacks, is also a strong asset, with the ability to create intricate segmentation automations. Finally, they are less expensive than Mailchimp, and their customer service is outstanding.

Conclusion

While Mailchimp was formerly the best option for a low-cost email marketing provider, recent pricing adjustments have made it far less so. There are alternatives to Mailchimp (even free ones) that will meet your email marketing needs flawlessly; it’s simply a matter of determining what they are.

Marketers must keep up with changes in B2B marketing strategies as technology evolves. With new technology and execution techniques constantly emerging, B2B marketers may struggle to decide where to focus their efforts.

That’s why we’re covering five tech trends to watch in 2022. Getting any or all of these would keep you relevant and ahead of the competition.

• Email Personalization
• Account-Based Marketing
• AI-Powered Buyer Experience
• Multi-Channel Marketing
• Video Marketing

1. Email Personalization

Email marketing is the most effective way to reach a larger audience. According to a CMI report, 68% of B2B marketers consider email newsletters to be effective lead nurturing tools. Determining how to personalize emails for quality leads and improved email conversions is critical.

According to another study, 70% of marketers who used email customization saw exceptional ROI. Thanks to new templates and technologies, personalization, outreach, and audience segmentation have never been easier.

During the pandemic, everyone switched to digital signatures to save time, effort, and paper. Emails can benefit from digital signatures for added security and credibility.

B2B email personalization is a big step up from boring mass emails. Marketers can now easily run email campaigns, analyze them, and use AI to forecast.

2. Account-Based Marketing

An account-based marketing strategy enables marketers and salespeople to work together to identify and convert ideal clients. According to 42% of marketers, the COVID-19 outbreak in 2020 hampered ABM goals. Also, 49% of respondents said they prioritized client retention over acquiring new clients.

To achieve success with this strategy, sales and marketing teams must work closely together to identify the most qualified prospects for an ABM strategy.

Small businesses can benefit from this strategy by combining sales and marketing teams to better target marketing resources and efforts. Compared to other marketing activities, ABM provides a 97% ROI. Finally, AMB ensures efficient use of marketing resources for B2B businesses.

3. AI-Powered Buyer Experience

Artificial intelligence is also helping B2B marketers create more tailored B2B buyer experiences (AI). It supports a multi-channel customer journey. Automated scheduler, spam score checker, emails marketing A/B tests, and more.

Using AI in B2B marketing can reduce costs and errors while increasing ROI. B2B marketers can link and analyze customer data to produce marketing, sales, and customer service insights.

The majority of sales leaders share AI applications with marketing teams, according to Salesforce. Like email personalization, tailoring other aspects of marketing can help unlock growth metrics.

Personalization increases leads, customer retention, and upselling. It also improves the rest of the customer experience. For example, 82 percent of marketing executives attribute personalization to increased consumer advocacy, and 92 percent to brand growth.

4. Multi-Channel Marketing

Most likely, you already send out enough emails as part of your B2B marketing campaign. But, without a multichannel marketing strategy, your company may miss out on future growth opportunities.

In order to reach different businesses, most successful marketers know the value of multichannel marketing. This includes digital and traditional marketing. These campaigns can be successful by tapping into consumer desires and preferences via various media platforms.

5. Video Marketing

This is one of those technology trends that B2B marketers cannot afford to ignore. As a modern digital marketer, you need technologies like video content to make your content more accessible and appealing.

Video marketing is great for B2B companies because it shows the buyer’s journey visually. You can also make case study videos to help market your products. This is becoming increasingly popular as more B2B companies use video to communicate with their clients. According to recent data, 70% of B2B buyers watch videos before buying, and case study videos are very popular.

Video advertising is expected to grow in the coming years, as the pandemic forces many businesses to buy online. Using video marketing for B2B would mean entertaining key business messages.

Branded films can help B2B buyers learn about new trends and improve their skills.

In Conclusion

Every year, B2B marketers must keep up with changing market trends. Rapid change requires a sharp eye, quick mind and awareness of the best in B2B marketing.

Accepting change and repositioning your B2B brand with personalization and AI helps you stay ahead of the game. To be a successful B2B marketer, you must keep up with the latest trends and technologies.

The ever-evolving and dynamic marketing industry is reflected in the newer trends. Prepare for the New Year by quickly adopting the trend that can help your business.